How to Have a Perfect Conversation in the Mortgage Industry 

In this episode, your hosts, Carl White and Steve Kyles discuss the art of having the perfect conversation.
They share a simple formula that can be applied to various communication channels, such as emails, texts, social media, phone calls, and even teaching classes.
The formula, P-P-S-P-A-P, breaks down the key elements of a perfect conversation: purpose, problem, solution, proof, ask, and a concluding PS.
Carl emphasizes the importance of each element and how it can significantly impact conversion rates.
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