Thanks Steve! Most resource about persona/customer avatar are disconnected from the market research piece and turn it into a wild imagination exercise. I love how you back this up with solid research strategies.
Do the research, then ask them for a report from their side and make the comparison... you can run split tests based on the traditional vs automated approach
Samll tip for viewer retention: you really need to get your audio under control. I hear a lot of clipping. Maybe its the mic, maybe its something else in your setup. But I am sure it is easily fixable.
Isn’t it so that at times you need to roll out a product as a pilot to see which exact segment/target will grasp it and run with it and then focus on this target segment
That is one approach… But a valid question would be “What is the target segment you’ll go after?” Another would be ”What reason will you give them to choose you?” To get to these answers, you often need to ask more questions… this is the basis of strategy Without the answers, you’re going to market in the dark
Thabk you for this video. I love how you broke it down. How would you recommend finding the psychographic data for the target audience? Are there any tools that assist with that?
Glad you found the video helpful! For psychographic data, tools like YouGov Profiles, Claritas, and Facebook Audience Insights might be good starting points. But don’t shy away from good old customer surveys and one-on-one interviews. They often provide the richest insights. Keep diving deep and best of luck with your research! Cheers, Stephen
