For more insider's insights: thelead.io/category/data-science
Download the dataset here: github.com/theleadio/datascie...
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Not all customers are equal - so do you customer support. When was the last time did you customer made a purchase and how to identify each of their behavior.
With RFM analysis, you'll know exactly who's an 'one-off' customer, who needs more attention, and who are the biggest contributor to your business.
0:00 Intro
0:24 RFM analysis & benefits
1:44 Implementing RFM model using Microsoft Excel
6:09 Calculating RFM score
16:24 Best practices with RFM score
17:08 How to prioritize RFM for different businesses
18:05 Conclusion
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Where to follow and learn more from LEAD:
Website: www.thelead.io
Facebook: / thelead.io
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LEAD is an institute in Malaysia, where we provide courses in Data Science, Full Stack Web Development, Digital Marketing & Business, for individuals and corporates - so they can find better careers or build successful businesses.
We teach career-ready skills that our students can use right away in their jobs or find a job. Rather than taking years to learn and master a subject, we have designed our courses to shortcut our students to be competent in the workspace.
So we gathered a group of experts in their fields, to teach and mentor our students. Collectively, our 15+ years in technology mentoring means you’ll get real insights & strategies from the best developers, digital marketers, and data scientists.
#RFM #RecencyFrequencyMonetary #DataScienceMalaysia #DataSciencePrograms #DataScienceCoach #DataScienceTraining #ArtificialIntelligence #Segmentation
31 июл 2024
