1. Ask people/community whats the Goal of the design 2. Evaluating Design Usability - Is the design functioning or passing the information well? 3. Quick fire seconds test 4. Putting the design through the ringer
I liked this video. The quick-fire memory test is incredible. I wonder if you can talk further about the Usability Testing only in a future video. Best wishes!
Putting your designs through the "ringer"? Wringers were attachments on old reading machines that had 2 rollers to wring water out of clothes. Makes much more sense. Also the bottoms of the g's were cut off.
You're looking for feedback on the designs? Which was most memorable? Birdie. Easy answer. When you first presented birdie, I paid attention to color first, scanned the image of the block of colors to understand what I'm trying to view second, looked at the words to validate yes, I was looking at a bird third. Eagle, geometry of blue. Zero clue how to move with the shape and the colors weren't giving any clues so I looked at the words first, shape second, color third shape and words again fourth to validate that the shape was indeed an eagle. I had to work to validate it. It's been maybe a good 5 min now since the birdie logo showed up as I'm texting this message and it's still in my mind's eye because of the color and fun shape.
The eagle was more memorable for the follow-up questions. We should be aware that this result was also conditioned by the eagle being a follow-up to "birdi" - We, as users, already knew what information to look for and to memorize. It's like taking the test when you already know the questions... Wondering what the result would be if the order in the video was reversed? Also, memorability doesn't have to respond to any of those questions - Since it has the potential to be highly "sentimental", "birdi" can easily be more memorable even compared to the Apple logo - e.g. if someone had a bird pet as a child (and never heard of the Apple) they will respond and remember "birdi" forever since it triggered an emotional response, it'd have to be one hell of an apple to win this round :) Thanks for another great video and cheers!
if we are comparing different design 3 sec memory in my opinion depends on person and their personality, both eagle and birdie was easier to remember but for me i was captivated by birdie more as there was so much to look and explore...
Kinda funny you showed that 2nd poster, which is from Czechia. I was just looking at it in the city yesterday. I hate Prague's design of things as it's always cluttered like this. Tons of little things, pieces of useless information and you can't even clearly see, where the exhibition is taking place. If it is in National Gallery of Prague or Trade Fair Palace or what. And this art direction has been here for nearly 20 years now.
Birdi is the winner for me. Its more memorable than eagle. Btw what exactly is A/B testing in graphics. As in what kind of questions to ask to get accurate or reliable feedback
Well, the eagle was easy to remember, but I would probably remember the birdi too if I knew that was the goal, like I knew for the eagle. So, I'm not sure.
HeySatori,,, just a suggestion (and it might sound odd) but sometimes I use AI to judge my design. I.e: I upload the PNG of the designs and tell Google Gemini to help provide feedback on some of the designs that I do and you can specify in the prompt if it should be blunt or loose. And also I think the eagle logo is more memorable because it's more modern, minimal and simplistic
Everyone saying the eagle design is more memorable. It's because it came second, so everyone scanned "colour, shape, name". If you swapped the order everyone would remember the birdi design. Good to see you back though. I designed a flyer using what I had learned from you. My friend, who always playfully scorns anything I do, asked if I had it professionally designed. All because of you dude.
You want to hear eagle. But eagle looks generic, even though cleverly constructed. Bet you just whipped up birdie as dummy opponent. Horrible font gives it away. But birdie is charming! And richer. So eagle for a parking lot. Birdie for a new shopping mall.
