How to Make Friends and Manipulate Irrational Voters 

Are Americans irrational when it comes to politics -- voting against their own interests? Or is this phenomenon a function of the interaction between mind, politics and society?
George Lakoff is a New York Times bestselling author and his new book, The Political Mind: Why You Can't Understand 21st Century American Politics with an 18th Century Mind, will be released May 2008.