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How to Market Cyber Security Services (Freelancers and Small Biz) 

Gerald Auger, PhD - Simply Cyber
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In this video, we tackle the challenge of how to market a cybersecurity service. Many of us have in-demand skills but don't know how to market as a freelancer or small business, or don't understand how to engage clients.
I interview Pete Preston, marketing director at ThinkTilt, about how to approach cybersecurity marketing, how to do it on a budget, and where to focus your energy and investments.
Pete on LinkedIN: / pgpreston
This is an excerpt from SimplyCyber Live a show I'm doing Thursdays at 4:30PM EST on LinkedIn Live.
Comment below your thoughts on how you have marketed successfully.
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#cybersecurity#Cyber #InformationSecurity #Risk #Privacy #getAjob #cybersecurity #infosec #career #selfdevelopment #continuedEducation #entrylevel #careergrowth #security #tech #technology #security #simplycyber

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3 окт 2024

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Комментарии : 23   
@kibethnehema
@kibethnehema 3 года назад
I'm glad I found this. I decided to become a freelancer but I'm lost on marketing and finding clients even though I have the knowledge, skills, and certifications.
@SimplyCyber
@SimplyCyber 3 года назад
Welcome to the party Melanie! Thanks for the kind words and best wishes on enhancing the marketing side of your biz. Pete has a podcast and newsletter thats pretty awesome that has a lot of value. www.dearvideo.com/team/peter-preston
@thatoneguywithtwothumbs
@thatoneguywithtwothumbs Год назад
This was great. I’m currently trying to break my way into cyber security through boot camps available and I’m trying to learn the most in demand skills needed so I can be self employed / free lance
@ashvirdilrajh
@ashvirdilrajh Месяц назад
@@thatoneguywithtwothumbs Same here brother. All the best 👊🏽
@BillEngwall
@BillEngwall 4 года назад
Love the video, but one question!! A little late!! But will shoot anyway :D What if clients feel threatened hiring a business as a service since it is new, they understand the tech can help them!! But they don;t trust since you are new and young ?
@SimplyCyber
@SimplyCyber 4 года назад
I've got some thoughts, but I messaged Pete directly the question. I'll post back what he says or drive him to the YT video and have him reply directly. Thanks for watching, I really appreciate it!
@BillEngwall
@BillEngwall 4 года назад
@@SimplyCyber :D Aye thanks :)
@SimplyCyber
@SimplyCyber 4 года назад
Bon appetit did you catch Pete’s reply? Hope it helps.
@BillEngwall
@BillEngwall 4 года назад
@@SimplyCyber Just got the notification, weird youtube. Anyway, Thanks eh.!! This surely clarified my question.
@aoz3437
@aoz3437 3 года назад
@@SimplyCyber hey Gerald just saw this question, and wanted to know the answer as well! Where would be his reply.
@goodtidings4781
@goodtidings4781 2 года назад
Thanks for this guys. Awesome stuff!
@kylewattssurfing3266
@kylewattssurfing3266 2 года назад
Awesomeness cool awesomeness yeaaaaaahhhhh!!!
@SimplyCyber
@SimplyCyber 2 года назад
Pete’s as close as a brother. Great guy, great knowledge
@kylewattssurfing3266
@kylewattssurfing3266 2 года назад
@@SimplyCyber Sweet...
@maxfrischdev
@maxfrischdev Год назад
the tummy grumbling at the beginning 😀
@oadrian3
@oadrian3 3 месяца назад
I have a genuine very important question: How can a Small Business MSP in CYber Security be successful and find clients while there are so many big companies and businesses already successful in the market? WHywould anyone decide to go with a small business over the big corps?
@InsideBoxingBrain
@InsideBoxingBrain 2 года назад
Hmmm he didn't really give many answers, props to the interviewer who kept trying to ask specific questions
@kasforai
@kasforai Год назад
What's profile margin for Cyber Security companies?
@sd3116
@sd3116 3 года назад
Hack them so they see they need your services
@kylewattssurfing3266
@kylewattssurfing3266 2 года назад
FUNNYYYY!!! ETHICAAALYYY of course...
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