How To Market Your Clothing Brand In 2024

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In this video, we sat down with James Hill, Founder Of Black Millionaires to discuss marketing strategies you can use this year to accelerate your clothing brand!
Connect with James HERE: www.youtube.co...
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ABOUT THIS CHANNEL:
We, Nicholas Clark and Marlon Watts started this clothing brand with 12 t-shirts ($120). We turned those t-shirts into an apparel empire. After graduating college, we decided to step into our clothing company full-time. We created this RU-vid channel to show the journey of building a brand. We create behind-the-scenes vlogs so you can see the life behind running a successful clothing brand. We also feature other clothing lines, streetwear brands, or any entrepreneur looking to create a clothing brand startup business.
Support the channel and learn more about starting a clothing brand and starting a brand from scratch ➔ / @wrldinvsn
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Опубликовано:

2 окт 2024

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Комментарии : 183

@stillmind11 Год назад

Biggest piece of info I learned that hit me the hardest: “People overestimate what they can do in 6 months and underestimate what they can do in 3 years” What I take away from that is I must play the long game. Trust the process and see everything through regardless of anything, just keep the vision activated. #ControlYours

@spookysnackz Год назад

I learned , the sale cycle: 1. pre order (ex: the apple customer waiting for the new iPhone to drop) 2. the me too customer ( the trend follower) 3. standard retail (having the simple/daily accessible merchandise in your inventory) 4. Antique buyers (demand for limited edition items no longer accessible) Having a "hook"/ using video: 1. why should people watch the video 2.focus on analytic duration (how long are people watching your videos) 3. if its not adding value to the video remove it increasing demand with a waitlist( digital orders), and finally that marketing is about sharing your story to generate leads. thanks for sharing, you guys are awesome ❤

@hotblocktv Год назад

There’s nothing like being a human being, the bigger the brand, the less human 💪🏾💎💎💎

@ikechukwucharles2314 Год назад

😂

@Wetrippy 11 месяцев назад

So fr

@skolar702 Год назад

I like the thought that you don’t have to have the best quality product 70% is good enough to test the waters and see what your market is looking like. Also, be personal when starting off because people buy from people. 👍🏽

@ikechukwucharles2314 Год назад

The pre order is my favourite 💎💎 Anticipation works on customers.

@mamaworkn3717 8 месяцев назад

The question you asked about the MINDSET.. I appreciate that ❤

@s550newt8 Год назад

Major game 🔥🔥 I learned why running pre orders how more value than just the upfront money.

@breezymyers9907 Год назад

He giving a lot of info man 😂😂😂 this free game fa real

@TheRealCP23 Год назад

Have to keep that negative energy from around you! Your surroundings will affect your future!

@diamondrodgers86 Год назад

Yes another high level conversation!!! I've written three pages of notes from this video and countless from your other videos. Thank you so much for sharing!

@jameshilltv Год назад

Appreciate y’all for having g me back on the podcast 🔥🔥

@allainat666 11 месяцев назад

Thank you for sharing💎💎💎 invaluable information❣️

@Charles-i2t 7 месяцев назад

Free game

@CurtDaFlirt100 Год назад

Idk if it was just me but the audio went out around 26mins and came back. But great info and I like how he referred selling, branding,and marketing to 3 steps of dating. 👌🏾

@brandon1393 3 месяца назад

same

@klaw4909 Год назад

Yooooooo….Fam said “use everybody just don’t misuse them”. Dude the only people I EVER heard say that was ME and my bro’s. We were in our teens when we understood that. I’m in my 40’s and Fam was the only person I heard say that shit since then. Where did you get that??? And btw I am from Detroit 😎

@Jon_Lebanon Год назад

A lot of powerful information here. 💪

@alexanderhernandez8652 Год назад

What I learned in this video is there's 5 different ways to market 5 different customers. Pre-orders haven't worked for me when I've done them a couple of times but James inspired me to do an early access/pre-order method for these new acid wash shorts I am dropping later this month. This will lead to the second type of customers to want it more and then inspire the third type of consumers to buy when we officially drop.

@1lawd854 Год назад

Free game 🔥🔥

@jordon_d6 Год назад

Free GAME!! Y’all boys dropping nun but GEMS

@karlthekreative Год назад

I am starting my own clothing brand called "TRADE or fade" and I was originally already looking to speed through the process of pre-orders as quick as possible but after hearing the game you guys brought to my attention i realized how crucial it is to implement pre-orders to get that initial demand

@jiggyclaud Год назад

Well one of the most effective ways to engage and boost your sales is to create a website or maybe an app to brand your buisness which I can provide for you as am expert in website design and development

@BeingBroook Год назад

He definitely just gave me a different perspective on pre-orders! Thank you so much for these gems 💎

@kimmyers2769 Год назад

This video has added some great value and visions I needed for my brand! Thank you Thank you for all that you guys do for the entrepreneurs community 🔥

@bariettaperez Год назад

How have these tips helped you?

@chadricksimuel1617 Год назад

This video is simply amazing and inspiring. I have learned so much from the 5 types of consumers to the difference of marketing, sales, and branding.

@nathanmoore4830 Год назад

I learnt about the different types of customers. I started my brand after my dad passing and my story is all about trying to find the positive in a tough situation. I want to spread positivity as much as I can and let people know that everything will be ok and that everyone has it in themselves to keep pushing and keep working towards their dreams. I’ve had my online store for almost two years and I noticed that it wasn’t doing as well as it did when I just started. I then found you guys and you have helped me a lot. And in this video directing my product to these different types of customers is really going to help. Also having the limited stock when its gone its gone. Creating that sense of exclusivity will help get people to buy. Its definitely something im going to use in my next drop. Thanks so much for everything you guys have done. You are really helping so many people and it’s mind blowing

@itsmethebigg9568 6 месяцев назад

My mom recently passed, as well. I too am starting a brand that's focused on her positivity, and I want to spread that positivity around to other people. I'm hoping once I launch my brand, it'll spread like wildfire.

@miadavis1703 Год назад

🕊I love this, my brand is bigger than myself. It is apart of me but it's relatable to everyone. I suffer from being consistent and I second guess myself alot(others opinion). I have tondls of ideas. I just have to make them tangible and if i keep listening to the negativity it can make me doubtful. With that being said I hear you both! As I say From passion to progress

@xprockytherlbread313-recor9 4 месяца назад

wad up doe... I think I know you bro or met you...keep up the good work...Both

@destinyjohnson9063 10 месяцев назад

Pointers!!

@AshleyR_11 Год назад

I learned that you should always know the type of audience that you want to sell to.Remember that your business is a reflection of you. Make prices reasonable & think about the consumer.If you wouldn't spend that amount, then don't expect the majority to spend that amount. Test products with pre-orders to see if it actually sells. Stealing market share will it will attract & retain customers from a competitor. It will also attract & retain more customers than it loses to competitors. Small businesses have an advantage because we're able to sell ourselves to the customer, which creates a personal experience with the customer, unlike the bigger brands. Ex. Thank you cards Sale cycles/Types of consumers: pre-order,me too consumers,standard retail,referral customer,antique buyers These are also categories to create content with.

@Aboveallwithkevin Год назад

I learned that you have to market your brand so much information on marketing and branding and staying consistent big 💎💎💎💎💎❤

@creativelymadebrand Год назад

Marketing, sales, branding. Big shout out to James and Nick. That’s the biggest gem that I received from this video. Approaching content totaling different now udig.

@JenBSwaggin Год назад

On the last part yall. I couldn't hear what yall was saying. The audio went out 🤦🏾‍♀️ time 26:06 minutes. Then came back Time ⏲️ 26:17 u hear somebody say "yes" . . Then audio goes out again. Then audio comes back 26:30 to normal.

@FreeYourLenz Год назад

Firstly, I learned more in this 30min video about the "types of consumers" than I learned in four years in business school! I knew the importance of the pre-sale method, however, after attempting a few times (using the tips yall provided in previous videos), it's easy to become defeated and abandon the entire process. However, learning that this method/customer types accounts for 40% of your sales, it's no mystery why those who have mastered this also have high engagement on social media AND consistent sales. I'm not giving up though! Thanks for this jewel! #FreeYourLenz

@najeemorrison5637 Год назад

The biggest thing I learned was definitely about the 5 different marketing consumers. Like I understood the fact there is multiple but you broke it down perfectly

@christianmotivates9312 9 месяцев назад

The pre-order method for capital got me, and the antiques, that definitely gave me some info, and me and my friend will be doing a pre-order, definitely got to use both of those methods, thank you

@pjthefireman Год назад

GEMS

@Steph-ki3kw 4 месяца назад

I'm just now seeing this video, i wanted to know do yall still offer the workshop deal?

@hectorwoodslopez Год назад

Main challenges that we go through as young males with masculinity Create in group out group.

@AbundantlyGreen78 21 день назад

This information was pure GOLD 💛

@HavNotzMedia Год назад

I learned the people who say your generation is not GodLike lied. I learned we can put the money back in our pockets instead of somebody who cares less about our community. I learned we are smarter than we know. I learned not to treat marketing and branding as one. What am I going to do? Stay the Course! #NIce

@curationus Год назад

I loved the idea of the antique buyer. There was never a name out to it before but now that I know what it is.. I will continue to use it!

@PaesanoPride 7 месяцев назад

Celestine Prophecy is the best. First time I’ve heard someone else mention it besides myself

@onlyagreeingsometimes 11 месяцев назад

Define luxury... a luxurious item may be a pair of torn Jeans 👖 🤔

@Slimeballnall 6 месяцев назад

What they cut outtt at the end

@ALifeSurrendered33 6 месяцев назад

Awww y’all didn’t see that the sound went out during your edit 😢

@Aboveallwithkevin Год назад

Free game

@Iamnellflix 3 месяца назад

the best part of this video was the 3 steps to become a household name

@theabigailgordon 9 месяцев назад

Listened to you for ten seconds, are you from Louisiana ? 😂❤

@MrSLUGGA101 Год назад

Million dollars worth of free game💎💎💎🎤

@funtoagboola3478 9 месяцев назад

pre order method, i can use the money from the preorders to do a bulk order

@majcity6717 9 месяцев назад

The Me Tooo Customers are Definitely where its @

@netwrkops Год назад

Gems on top of gems on top of gems. Thanks Gentlemen

@NOLA_Apparel504 Год назад

What’s up Play Boy! The 5 different consumers types, I never saw it that way. Thanks! I NEED THEM T-SHIRTS!

@Keisha2024 Год назад

The video went silent at the end around 26 minutes

@malldemelanin Год назад

Free game. Excellent news and thanks.

@NesianKulture 11 месяцев назад

mannnnn the 5x Campaigs bro.... that was good, this was the GEM !!!!

@CynOfficial36 Год назад

Energy is very important. I need to work on my consistency as far as posting! Nick said something that literally what my brand is about. When he mentioned mindset shift! That's why my brand is called Time to Shift Clothing!!

@WslsWill Год назад

Have to know what type of person you want to sell to. Want to sell yourself over a billion dollar company to interact with customers & build connections with them. 5 types of consumers never thought of it like that. Have to have a sales cycle. I like the preorder method because it builds the hype for the products. Free Game 💯 Be consistent with posting. Can’t get discouraged it’s all a process. Have to get surrounded by a good circle of people. Very insightful video 💯 Getting more knowledge between marketing, sales & branding was helpful.

@BredBlessed83 11 месяцев назад

😮 💎’s dropped within seconds …… Pertinent information….. Gratitude to you Men creating a life changing Platform for beginning Entrepreneurs

@NoBrandsFashion Год назад

Actually loved all the way🤔 #NoBrandsFashion

@clintongunn87 Год назад

#Freegame lots of gems and as a brand that’s just starting I watch daily! My name is Clint Gunn owner of The Falls Clothing you have to just believe in yourself and never quit

@tsangmosesfang7549 Год назад

I’m really excited I am actually watching this video. I really didn’t know the secret behind pre-order but now I got it thanks

@ljmiller919 Год назад

FREE GAME

@planarpress 6 месяцев назад

Hey all, C.J. @ Planar Press here. The distinction between marketing to create a market & then sales = selling to that curated market was a huge revelation. Can't wait to implement that. Also the 5 types of customers listed is an interesting way to target specific strategies instead of firing into the dark. Great stuff!

@vanesamartinez6768 10 месяцев назад

Thank you for sharing excellent information. I am just starting my brand, and as you said, it is hard; it requires consistency and a lot of work. I feel excited and terrified at the same time, but your video provided clarity and motivated me to keep going

@Grindchasers 6 месяцев назад

Buy into the process, amen

@HavNotzMedia Год назад

Free Game! Super hard my guy. I like the breakdown of the sales cycle. Nice!

@thinkanewthought9489 Год назад

I’m feeling the pre-order method

@skolar702 Год назад

Free game!! I need to learn more about preorders that’s what I want to try to do. Also Detroit, let’s go!! That’s where I’m from and trying to start my brand.

@michaelconley25 Год назад

(FREE GAME) What I learned in this video is to develop and execute strategies to define your target audience during the buying process. This can be done be utilizing the 5 buyer characteristics.

@Official_Jerice 4 месяца назад

Free Game! Much love 💯🙏🏾

@omni-versal 3 месяца назад

Pre-orders 👏 GENIUS

@FLYAURA22 Год назад

Take control ! Your brand doesn’t NEED to exist! Steal the market share ‼️🔥

@dolliemom01 Год назад

Wow, it was amazing to hear all this information but I think was has helped us the most is . We learned about the different types of consumers. I like the analogy used about dating and how he made it plain about marketing, selling and branding. Trust yourself and the process.. I will definitely continue to follow.

@GETTOITCJ 9 месяцев назад

Feee game, bring this guy back and do a longer video please

@beanieboyuk8263 Год назад

Awesome video guy’s, we’re gonna work through the three stages over the next month ❤

@Ruffgolfclub 9 месяцев назад

This was very educational! Bless ya'll for this man for real.

@sleepyf0xproductions494 9 месяцев назад

🔥🔥🔥🔥 - preorder and me too for sure

@blaisestation9538 Год назад

That’s dating ability breaking down the difference between marketing, selling, and branding was smooth 👏🏾🔥🔥

@j24s1 Год назад

Wow....and wow, i had to watch this 2xs and listen the 3rd. Thank you for the education, giving back. i never looked at marketing from those aspects. i truly have learned you really have to sell to self. be honest with what you would do. see the vision and act on it🙏

@fashionnursekesha 8 месяцев назад

Wow really good gems

@TheRealCue Год назад

Sales, marketing and branding…..3 different things!

@backend690 Год назад

I gotta brand called trench harted and I watch all y’all videos keep it up y’all paving the road for people like me

@keontdavis Год назад

I read the Celestine prophecy in high school. Still my favorite book till this day.

@blackhistoryonsteroids8196 6 месяцев назад

I like the me too approach.

@T-Real Год назад

I’m glad I watched this video, I have a reel doing numbers on IG, and I need to capitalize from it

@godaintpettybutiam Год назад

Thanks for the video. The audio drops out a little bit here 26:01

@flygarmentmaker Год назад

I NEVER WANTED TO DO PREORDERS. HE CHANGED MY MIND CAN'T LIE. PREORDERS HERE I COME THEN REINVEST THAT INTO MARKETING FOR THE REAL DROP.

@arealkingdcook_GCF Год назад

5 different marketing campaigns! Will be using all 5 check out my brand @Grind Comes First

@millimergmusic 7 месяцев назад

thats 84 million

@NoImpres. 9 месяцев назад

free game. thx 4 dat nugget

@dymanroye2919 Год назад

The front end (social media) is for serving and providing value (your first impression). The back end (email and text list) is for sales & serving your community.

@georgepovemba8545 Год назад

I learned I can do a preorder for cheaper to gain more customers and then do a normal drop. This will allow me to reinvest

@blackhistoryonsteroids8196 6 месяцев назад

Marketing is essential. They must hear about it before they seek out.

@JamesTransformed Год назад

Free Game 💪🏽💪🏽💪🏽🔑🔑🔑

@allainat666 11 месяцев назад

Energy is everything and thank you for reminding me of that so I can make sure it is a contributing factor with my brand

@unforgivablethoughts Год назад

i learned to protect your energy at all times even if its your loved ones ,best friends etc 25:30

@NOICEBE 8 месяцев назад

well done on 100k subs

@timtim5349 Год назад

I learned it’s different ways to promote your line and it’s a lot of free game

@1supernaughty Год назад

Biggest piece of info!!!! The advantage I have over big brands is telling my story!!! I want my story to continue to evolve as I continue to do outreach community events! I need those tees to continue fundraising for toy drives this Christmas!