How to motivate (or pay) your brand ambassadors or street marketing team. 

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Onboarding
A little bit of effort up front goes a long way.
Orientation packet:
Welcome letter
History of your company/band/venue
Description of the role/what’s expected
Clearly defined objections
Do’s and Don’ts
Calendar of Events
Directory of friendly shops/promotion locations/venues
Map of promotion locations
Orientation Event
Make it fun
Provide food/refreshments
Build community
Communication
Facebook Group
Email
Contact database (email and phone, etc…)
Slack
Reporting (Photos, SimpleCrew)
Community Management
Make it fun
Like working out with a partner