Hi Luca, thank you very much for your really great videos. I have listened to many and yours are the most relevant and to the point. I am a new amazon seller (private label) in the UK - so your videos being relevant to the UK is especially valuable! I was wondering if you could do a video on this issue: how to analyse competitors and the niche. I have found a product and want to check it.
Thanks for such an informative video - it seems Helium 10 doesn't provide the Australian marketplace as an option when creating a listing from scratch, is there an alternative method to go about it for us Australian sellers? :)
Interesting idea about using the unused keywords in the back end search terms as opposed to using high search volume KWs in here - why is this method better?
Keywords only need to be in your listing once to be indexed by Amazon, so basically once your high search volume keywords are added to your main listing copy (title, bullets, description), there is no advantage of repeating them again in your backend keyword list. Save that for unused keywords / keywords you don't want to be shown in your listing.
Any insight into what Amazon considers as keyword stuffing and at what point are you penalized? IE- Many phrases in this example include the word “laptop”. Would it be a bad idea to write laptop in you copy multiple times in efforts to include as many exact phrase as possible?
That’s a much debated question! Amazon takes all the individual keywords and mixes them to make phrases so technically you don’t need to repeat words to maintain multiple phrases. That said most people believe Amazon gives more weighting to maintained phrases so yes it’s best to do that if you can. When it comes to keyword stuffing, it’s not so much that Amazon penalises you, it’s more that it looks unattractive to the customer. So as long as the title is readable as 2-3 short sentences broken up, then that is fine. Rather than just a bunch of phrases with commas.
Wowsa - really clear and enlightening! Appreciate your time and generosity in doing that. On;y issue I have (with my first listing!) is that I am still left with a fair few keywords I cannot squeeze into the title/bullets/description and that there is a limit it seems on the other boxes (was it search and then subject matter - they are only 250 each I believe). Do I just pick the highest scorers (eg red and orange) or is there a way to dump all the remainder somewhere? ie am I doing something wrong? Cheers Luca - awesome job!!
My pleasure, glad you found it helpful! No unfortunately there isn't a space to dump them all so you just need to be selective about which ones you add in. Focus on your most relevant, highest search volume keywords and if you can't fit all the full phrases in, at least include all the individual words. Amazon will combine individual words to make phrase combinations.
