How to Organize a Persuasive Speech or Presentation

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In this video, you'll learn how to organize and write a persuasive speech or presentation, especially the problem, solution, benefits order of the main points. FREE 7 Instant Tips for Confident & Composed Public Speaking
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A persuasive presentation is similar to an informative presentation but you're trying to convince listeners to change their minds or behaviors as the result of your persuasive speech.
As such, your thesis statement and main points are going lean in heavily on emphasizing the problem that you are addressing in your presentation. The main points of the body should follow this arc
1. Problem. You demonstrate the need area you are trying to show. Through statistics, quotations, stories, and examples, you are showing your listeners that there is a big problem that they need to be aware of.
2. Offer your solution. This is where you tell them about your specific solution in detail.
3. Explain the benefits of following your solution. Paint a vivid picture to help them visualize what things will be like if they follow your advice.
Related Video:
How to Organize a Presentation (in-depth guide):
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6 окт 2024

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Комментарии : 267

@cameronislive 5 лет назад

Thank you so much! My professor didn’t go in depth on how to actually do it, so I thank you very much for this video!

@nataliamarinachaparrorodri1890 4 года назад

I’m just here because of my teacher and the quarantine

@lorenamp3737 4 года назад

NATALIA MARINA CHAPARRO RODRIGUEZ - JAJAJAJ ola

@ASTRA1564 4 года назад

Same

@elsbdi3199 4 года назад

Same🙄

@nehircyrus5686 4 года назад

same

@ASTRA1564 4 года назад

@@nehircyrus5686 How'd it go everyone? I got an A on mine.

@DrJonTam 3 года назад

Timestamps: 0:39 Informative Presentations vs Persuasive Presentations 1:20 Introduction 2:59 Body Points (Problem, Solution, Benefits) 5:56 Conclusion

@jcomandante6629 2 года назад

Thank you!

@nadialacacagorda Год назад

I have to write a persuasive speech for my end of year exam in English that counts 40% of my final year grade and this just saved my life. Thank you!

@MistaSmith 2 года назад

Interesting idea. There is not just one type of speech but multiple. Let me also try to structure some: The opinionated speech: 1. Here I am 2. This is who I am 3. This is what I know about the context and facts of the topic I'm talking about 4. Based on my experience and my knowledge, this is the ground I'm standing on 5. Call to action: If that topic is interesting to you, what is your position? The empathetic speech: 1. This is the situation as I understand it. 2. This is what I know about your struggles and gains. 3. I've seen you tried this, with the following result. 4. How about trying this thing A, and possible different positive and negative results. 5. How about trying this thing B, and possible different pros and cons. 6. While learning about your situation, I've used these resources: A, B, C, D; maybe they are interesting for you as well to make a decision? 7. Let me know what you need. Is there something we could do together?

@seemsnice8410 Год назад

I was really having a difficult time making my presentation for school and I couldn't make it due to the fact that I was overwhelmed because I didn't know what to do. However, this helped me tremendously and I couldn't thank you enough for this video! Thank you! :D

@TopSay3800 11 месяцев назад

Do you got a copy of it?

@nilgoonaskari7427 3 года назад

I have to write a persuasive speech for my communication class and your video thought me how to organize and write a persuasive speech. It also helped to present it properly. Your points about how to talk about the problem, solution, and benefits were really helpful. Thank you so much!

@alexanderlyon 3 года назад

I'm glad it was helpful, Nilgoon.

@troublewithcoffee8236 4 года назад

Thank you, I'm using this to help my students with their persuasive speeches.

@alexanderlyon 4 года назад

Great to hear. Nice to meet you, Bridget.

@animaster8509 4 года назад

same lol

@arianahernandez3932 2 года назад

I was sent here by my professor, thank you!

@sergioromero146 4 года назад

Thank you so much for your Excellent Coaching! I am about to organize a Persuasive Speech for a college class that I am taking. This is what I have come up so far. PROBLEM: Stress, satisfactions and Unhappiness in life. SOLUTION: Dance (Take a dance class and/or attend some social dancing event). BENEFITS: Improved overall health, better weight management, improved mental functioning, improved self-confidence, self-esteem and psychological well-being and better social skills.

@alexanderlyon 4 года назад

Sounds good!

@erickm209 Год назад

When writing a persuasive speech I completely ignore the 'problem' so it makes it lacking so thank you for putting emphasis on how important it is.

@circeee1367 5 лет назад

Thank youuu 💓. I’m gonna have a persuasive presentation on class and this will definetly help me ☺️

@zippy5207 2 года назад

I really like the way he broke down problem,solution, and benefit with the mattress example. That makes it very easy to understand. Good job!

@alexanderlyon 2 года назад

Thank you, Zippy. I'm glad it was helpful.

@simpforsho27 4 года назад

My My theater teacher put this video as a link and I watch it and now this looks so much easier than I thought it was. God bless you man 👍

@leiralopez5811 3 года назад

Who's watching because they have an online presentation?

@why_not9762 3 года назад

@e1usive603 3 года назад

@nyenyearandomperson 3 года назад

Meh

@all4Dorian 3 года назад

@Venicevoo 3 года назад

nah my tcher gave this link lol

@kassandrabolz8220 Год назад

Wow, me and my younger brother had to write a persuasive speech as homework for speech class and this video was one of the first options on RU-vid to help both of us, so thank you! God bless you too! 🤩👨‍👩‍👧‍👦✏️📝📚💬😁🙏

@cathymulroyormerv.mclaughl8166 3 года назад

Hi Cathy Mulroy here. I am a Toastmaster and will be presenting a persuasive speech. I am so glad I found you on line and will be sharing your name with the other members of the Toastmaster Club. I had no idea how to do this presentation , Thank You Cat

@alexanderlyon 3 года назад

Wonderful, Cathy.

@Kiwi-og3rz 4 года назад

Hi, I've found this video in the midst of struggling with a persuasive speech and this video has helped greatly. I'm curious, however, if my speech is persuading people to think a certain way, instead of to do something, how should I approach the call to action?

@GideonAbochie 4 года назад

Have a tangible product on "how to think that certain way", and sell it to them or give it away for free. Take note of how many people respond. The response you get from your audience will give you a hint on the effectiveness of your persuasive speech. Keep tweaking your message until you start seeing people act in response to the way you wanted them to think. At this point you would have succeeded. Congratulations!!!

@dhoskote 3 года назад

Musk wanted people to think and feel “Electric cars are affordable, I can use them everyday comfortably”. He started with challenging the status quo through speeches, and followed that up by building a car that solved for the main barriers people had against adoption of EVs. Let that example be your guide for driving thought persuasion with a tangible product idea alongside.

@jercow7596 7 лет назад

Hi Alex! I feel like I've gotten a good preview of where we will be going. I've always found that the call to action can be a real issues in persuasive presentations. If it is too weak, then the presentation has little real value. If it is too strong, you may turn people away. Regardless, it has to be clear. Participants need to go away thinking about what you want them to do. If done well, these are for me the most enjoyable presentations to participate in or to sit in on.

@alexanderlyon 7 лет назад

Hi Jer Cow75. Agreed, the call to action is one of those moments where you have to strike the right balance. Good point!

@jovial1213 5 лет назад

Helpful, thanks for short, sweet, and to the point. I wanted to know more about "stats, story, quotes" for each section.

@alexanderlyon 5 лет назад

Happy to hear it helped.

@jovial1213 5 лет назад

I delivered a speech at ToastMasters using your outline technique, the speech was a hit!

@alexanderlyon 5 лет назад

Wonderful to hear, Joanne. :-) Thank you for reporting back about how it went. :-)

@desimora8 3 года назад

I am preparing a Persuasive Speech for my Toastmaster Club and you have very good organization and guidance on how to structure the presentation. Thanks for putting this video together and making it available to the general audience.

@abdikarinhersiwarsame9180 Год назад

I was waching this topic next monday i have speach presentation im willing to have goood mark Since i started waching this channel i gained alots of knowledge in communitication like boddy languagees and others

@rroningpandan04 Год назад

I'm very grateful that I was able to find this channel, so I can get additional important and useful knowledge, hopefully, your teachings can improve the performance of my future presentations, thanks a lot bro

@supriyac5452 2 года назад

you got it all in there I don't think I need to refer to any other material thanks so much very useful

@pedrovelazquez6900 4 года назад

Thank You Coach! This help me a lot through my college career and through the quarantines

@alexanderlyon 4 года назад

Great to hear, Pedro. Thank you for your kind words.

@arleta5245 3 года назад

thank you for making this video, it helps me a lot to make my presentation tomorrow ❤

@gracebarrett-bolt4813 Год назад

Thank you so much for this clear and concise video about Persuasive speeches. Hope the information will help me in my presentation.

@orevilla1974 4 года назад

Thanks Coach Alex for this video, Im working on preparing a toastmaster persuasive speech and this video have very good information on how to build a good speech many thanks

@alexanderlyon 4 года назад

Glad it was helpful, Omar.

@KatashiHakake 5 месяцев назад

Thank you very much Coach Lyon I am learning a lot from your series of videos You have been planting good seeds with your good deeds. Jim Sanchez Hospital On Wheels Philippines

@4twentyhungry300 3 года назад

Thank God For you brother! You just helped me with my speech! I saw the lion and said this guy is a believer sent from god to help his children and as I began to comment the video ended and you said godbless!!! thnk you !

@alexanderlyon 3 года назад

Yes, I’m a Christian 😄

@shayleightsosie7314 3 года назад

@@alexanderlyon glad to know :)

@mystichikari4544 4 года назад

This really helps with my persuasive speech task😊 thank you so much!

@domingonoreeljoya701 3 года назад

This will help me in my ongoing staff study thank u

@lukes7573 5 лет назад

God bless you brother.

@charchar234cj 3 года назад

This was extremely helpful! God bless!

@matenraj3131 3 года назад

Thank You Sir, this video really help me to improve my presentation skill.

@alexanderlyon 3 года назад

Glad to hear that, MATEN.

@shaymaamahmoud8884 2 года назад

Thank you so much. I love it. we have to have a clear message, be relevant, and thoughtfully orangize.

@brunoroura9763 4 года назад

This has helped me so much create a persuasive speech for school. Thank you 🙏

@mafloramaecanete8942 3 года назад

Thank you for precise explanation

@alexanderlyon 3 года назад

You are welcome!

@slowpeakmc.4949 5 лет назад

Thank you for helping me 🙏

@smuccilicious 3 года назад

You’re such a great teacher!

@alexanderlyon 3 года назад

Glad you think so! Thank you.

@WrickCandlesisbossfrfr 2 года назад

Damn....this explaination is clean and understandable Tnx, keep it up!

@adejokeadekunle1009 5 дней назад

Well Explained Thank you so much

@nizrenjehansumayan4224 4 года назад

Thankyou so much for this! I'm going to have a persuasive presentation in our class and it will be a huge impact for my grades

@alexanderlyon 4 года назад

Glad it was helpful!

@nizrenjehansumayan4224 4 года назад

😊🙌

@AlluringStena 3 года назад

Thanks for this video, I am a new subscriber and I need this for my presentation this week.

@alexanderlyon 3 года назад

Best of luck.

@noorfaraz1843 4 года назад

Thank you so much for this video .. I'll definitely get more help from your videos .. You're amazing ❤

@magchisholm3931 2 года назад

thanks for the lesson , cear and precise.

@Metal22 4 года назад

thanks for this! using it for my speech in school

@carlthepig 5 лет назад

Thank you for the video.

@dinaallysha1218 4 года назад

good coaching, thank you :)

@pog6382 2 года назад

I’m running for student leader thanks for the video

@johannajoyreblinca9571 5 лет назад

Thank you very much 😊

@ricahcabalog2019 4 года назад

This helped me so much! Thankyou💖

@alexanderlyon 4 года назад

Glad it helped!

@Bella_Ro_ 2 года назад

besides the video- your pothos plant is BEAUTIFULL

@alexanderlyon 2 года назад

It's still alive a few years later.

@eastwest3195 3 года назад

Very informative. Thank you.

@funfamily1110 5 лет назад

this deserves more views

@alexanderlyon 5 лет назад

Thanks. I appreciate the encouragement.

@marixoro-_- 4 года назад

Thank youuuu, I have a persuasive speech coming up and I suck at organization

@alexanderlyon 4 года назад

I hope it goes well!

@supergingerr 3 года назад

Ah yes school and quarantine...making me watch videos I would never otherwise watch.

@anthonymahounou9270 3 года назад

Lol

@photosbycarmenkc3509 3 года назад

Thank you. Life saver

@scottchildress8013 4 года назад

Very Helpful, thank you for mentioning ethics. Great stuff

@alexanderlyon 4 года назад

My pleasure!

@scottchildress8013 4 года назад

@@alexanderlyon I got an A on the paper thought I was riding while watching your RU-vid class do a great job I look forward to look forward to learning more from you

@paolasalcedo1271 5 лет назад

Thank you so much!

@alexanderlyon 7 лет назад

FREE 7 Instant Tips for Confident & Composed Public Speaking: www.alexanderlyon.com/free-resources

@jjpd713 5 лет назад

Im having problems coming up with the body for my persuasuve speech. I already have my topic , problems and solution i just dont know how to make it flow. Any recommendations from anyone?

@Ayzori 4 года назад

Thank you! :D

@fontanot 3 года назад

Thank you for sharing

@themexicanjesus3079 5 лет назад

Thank you!!! ❤️👌🏻👍🏻🇺🇸

@alexanderlyon 5 лет назад

You're very welcome!

@skyvely 5 лет назад

wow what a lifesaver 💓

@alexanderlyon 5 лет назад

Glad the video helped you!

@ruthchelapiag3079 4 года назад

Thank you for your info..

@declandamgaard9768 3 года назад

this helped lots!

@gianbeltran3936 4 года назад

Thanks very much sir

@naomivanputten4679 5 лет назад

Very helpful thanks

@haeliliang3059 2 года назад

Thanks

@holyvenia 2 года назад

Great tips.

@alexanderlyon 2 года назад

Thanks for watching!

@Staytruetm 2 года назад

Be that’s one speech design out of many different ones.. Problem-Solution design isn’t the only one

@alexanderlyon 2 года назад

Very true. I have other videos on this.

@itzlizzy339 5 лет назад

Meh grade 6 but our sir wanted to make us a 15-20 sentences and memorize them like whaaat sir dude

@JoseGironda 4 года назад

thank you for the information shared, any tips on persuasive speech for free college tuition in the USA?

@alexanderlyon 4 года назад

Ha! No, I don't give tips for a specific speech. Sorry.

@JaydenLamb-sj1wr 5 месяцев назад

What if i need to introduce counter arguments? where should i put them?

@dhruvmittal3483 3 года назад

thanx bro

@heihelia 4 года назад

Can u guys share some examples to start a call to action?

@fernandoorozco5968 3 года назад

thank you

@hannahrivera9537 3 года назад

What’s the call to action

@alexanderlyon 3 года назад

I have another video on Monroe's Motivated Sequence that looks at that in more detail. It's toward the end of that video.

@Angelica-tw2zz 10 месяцев назад

where do I put the preposition in the speech in the intro, oh wait its in the thesis? also for my class its problem than the causes then finally the solution

@roywallace5549 5 лет назад

great video, thanks so much

@alexanderlyon 5 лет назад

You're welcome, Ryo. Glad it was helpful.

@akash4849 2 года назад

Can you suggest some topics

@ThrivingAfterThirty 4 года назад

Is it ok to have more than one call to action? I am going to use this guide for teaching on Facebook Live Videos. For example, I am a sleep specialist and I will be teaching about matching their "sleep drive" and "circadian rhythm". This is basically the underlying reason for insomnia. I will be teaching two habits they can implement now to help with this problem. So I would have a call to action to start those habits but I also want to direct them to download my free ebook on my website to get them into my funnel.

@alexanderlyon 4 года назад

In theory, you can have more than one call to action. But, if it were me, I would focus on the two sleep tips and then just give the free ebook as sort of a "shout out" level mention somewhere in there. Like, "I talk in more detail about these in my free ebook . . ." In other words, make sure your call to action is a natural extension of your message. The ebook shoutout is just by-the-way moment. Hope this helps.

@ThrivingAfterThirty 4 года назад

@@alexanderlyon that makes sense. Thank you. :)

@FD-vx2cl 4 года назад

Hi Alex, how would you structure a vendor selection process presentation for an IT software to present to the directory board? I am really looking forward to hearing your feedback. Thanks Federico

@alexanderlyon 4 года назад

Hi Federico. You'll have to figure that out for yourself. That's a pretty specific topic that I don't know anything about. I wish I had the time to script outlines for individuals but I don't. Sorry about that. I have a bunch of videos about how to organize presentations and may be helpful, though. Good luck with it.

@zaidahmed4800 5 лет назад

helpful. thanks

@gwynethlumba8621 4 года назад

yow yow yow grade 8 persuasive pa nga huhu ayoko na

@BigBoy3577 Год назад

ep gangggg!!!!!!!

@idabeth8891 2 года назад

hey professor, can you actually put more than one problem with the different solutions and befits or...

@alexanderlyon 2 года назад

Yes, you can explain more than one key problem. That could strengthen your argument. However, it might not be a good idea to present multiple solutions. Usually by the time you get to the end of the presentation, you should be asking your listeners for just one thing rather than listing too many solutions/options.

@idabeth8891 2 года назад

@@alexanderlyon If i got you right,... So you say one problem, one key solution or multiple problems one key solution?

@michaelrhett1077 4 года назад

One area I think isn't always true is the need for a call to action, especially if the audience is in disagreement. Anti-abortion speech to a neutral or con audience. In this sense, sometimes planting a seed or moving the meter a bit is all that can be hoped for. what do you think?

@alexanderlyon 4 года назад

You're right in the sense that sometimes our desired outcome will vary. Some persuasive speeches are about changing policy and some about changing value, etc. Not all persuasive speeches end with a call to action but those are usually the hardest, in my experience.

@leongpranatha4422 4 года назад

Good statement

@hamimiismail3590 4 года назад

Pensyarah aku suruh tengok video ni, untuk subjek English, mesti ada geng² aku yang akan jumpa komen ni...

@layom444 4 года назад

Can the call to action simply be "to have an open mind"?

@alexanderlyon 4 года назад

Well, to me, that's not strong enough. If you've done a good job convincing them of your point of view about an issue, you should be ready to invite them to actually do something concrete. That's my view.

@wyattpaul9931 3 года назад

I hate strategic writing

@coledemchuk9931 4 года назад

I’m currently struggling on a persuasive speech on how GM farms are pushing organic farms out of the produce market, it would be okay for me to use statistics in the problem part of the speech right? my professor said that we are getting marked off half if we have a descriptive speech so i’m trying hard to make sure mine doesn’t end up as one.

@alexanderlyon 4 года назад

Hi, Cole. I would run that question by your teacher. But, to me, it seems like statistics are a great way to help establish that there's a problem. If you were my student, I would say to integrate those statistics. Good idea.