This is great stuff! But I'm sorry I don't understand. Is an "attendee" the same as a "guest speaker"? My; understanding is that the attendee is someone who buys a ticket, comes to the event, sits in the audience and watches the show. And that the "Speaker" is perhaps a celebrity who performs and someone who people might want to come to see.
Hey Chris, good question! It's still important to promote your event 2 months in advance because half of the people that open your first email are going to eventually buy. That's why, event planners should pay attention to the people who engage with the first email. With enough nurture, we can actually get them to convert. Let us know if you have any more questions!
Splash I don't know man, I think 3 weeks of promotion in advance is enough time, or 4 weeks at the most. I guess it depends on how big the event is, but if I'm going to a concert, 3 weeks is more than enough time for me to plan everything out.
Splash actually if a events 2 months away, I'll forget about it by the time it's the night of the event. I just think 2 months gives people way too much time to make up their minds and or get distracted by something else.
Hey Chris, you make a lot of good points. This is the experience and data we have from our customers' and our own events -- every event is different, of course, and promotion plans definitely vary. Let us know if you find out anything from your own experience, we'd love to hear it.
