How to Price Signs and Decals for Small Sign Shops 

Agreed, work/life balance is key. Especially in an industry like the sign industry.

I have watched a couple of your videos and will subscribe! I like your style, especially that you have Cocoon fit over sunglasses like mine. My wife & I have a small printshop and we added wide format a couple of yrs ago. We are in our 70's and both have survived major health issues, so we are now ready to learn and grow. We like the sign business, but the learning curve is long. Thanks for you help.

Love this, and I’ve been doing this for a long time! Never to old to learn new techniques! Thank you!!

Awesome tips that can definitely help new sign guys and even some veterans get quicker at pricing signs. Couple of points, if you get every job you quote.....your too cheap and your leaving money on the table. Second, don't be afraid to say no.....its empowerful....you don't want every job, only the ones that make you money. As always, great content and really appreciate all the effort you use to put out these videos.

You sure make it look simple. Thank you

Happy New Year! Thanks for sharing! More success in 2022!!!

Incredibly helpful video. All too often this topic is something of a 'Tribal Secret" among sign businesses. As you;'e pointed out its always a moving target and a thing that shops need to sort out on their own given their market and overhead. Sign work is a specialized business and will garner premium prices when the seller is knowledable, produces industry standard output, and knows how to guide the customer though the sales process. In short, $12 - $16 for ballparking soft sign work is appropriate these days. I go less on label runs because I LOVE those jobs and to your point of encouraging markets that you favor. I moonlight a small shop out of my garage with a wide format print lam cut setup, but have found myself getting burned on the actuals of shop time for a given project especially on the signs requiring router work or extensive install time. Everything you've outlined here is spot on. Pricing and markets will always be a moving target due to so many variables, but the more you do it, the more confidence and accuracy is developed.

Hello from México 🇲🇽 I am 65 and I watch you trying to get the courage to start my sign & wall decal business or at least one of the 2 Signs I’ve been hand making for a while just because I love it. Making a style I can sell online without the commitment to install would be great. As for decals, removable wall decorations are coming back here. The point is I need to stop thinking and start doing!! Anyway, I love your vids and have learned a lot from you!

Great Video! Your words and experience inspire me! Thank you so much for sharing!

very helpful video. this is a part of the process that intimidates me. i will go back and watch again down the road.

Great video as usual bro, keep up the solid work

Thank you for so much valuable information

Good advice. Thanks

Great info!

Thank you for this video big bro!

Thank you for the great info. Just picked up a used printer to add to my cutter. Amazing video !!!! Merry Christmas.

gracias por este video! saludos desde Chile

I watched your first video. About the sign cutting business. I found it very interesting. I'm going to follow you I guess

Great vid and thanks for the overview !, if you were going to install N numbers, do you have a set base fee? Thanks again 🎯

The cast print film went up 30% I buy a laminate for $250 and before the day was over I get an email that next purchase will be $330. It makes it harder to price off the hip like a veteran should know. I get stuck in situations where I sell it and have to keep my word but takes from my pocket. It's very difficult having a printer sitting not running it was seeing my printer not running

I do alot of sandblasting and always have to pay for my vinyl so I bought a vinyl cuter seiki vinyl cutter plotter is this a good unit to start with? It came with Flex8.5 a couple of blades a pin and all cords for 300 working gonna set it up this week end any tips?

So for clarification, you include your hourly labor cost into the total cost of the sign, and then you multiply the cost including the labor by 2? As opposed to multiplying the cost of materials by two and then adding your hourly labor cost?

I usually try to go for .25 cents for ink square foot and usually covers all colors it is still like trying to put a unicorn in a bottle.

i want to move to wherever your at and work under you for a while...hahaha

Where did you get the vinyl wall hangers?

What material they use for yard signs? It looks like a very thin plastic , is not a coroplast

Hi I have question can I know please where i can get training for vinyl signs?

Hey! I’m so interested it in the gel silicone resin. I want logos of the Military branches how can I send you the picture?? Please let me know

Today, a quart of One Shot (if you can find it) is now $95.00.

One Shot??? That's the old world. Are you still painting signs?