How to price your microgreens 

Great videos Nate! Thanks for putting these together.

It's my first month of growing microgreens. I love it . I wasn't at all interested in trying to make a living doing this UNTIL I TRIED THESE MICROGREENS!!! THEY ARE INCREDIBLY GOOD! This is not a bogus product!! 🙂🙂🙂🙂

Nate, this is a great video - frank discussions of the economics are rare here. While you're accurarely describing your break even and profitability factors, only supply and demand determine price. Your costs have nothing to do with the price of something - but as you say so well, they have everything to do with whether you have viable business.

Thank you so much for this informative video! I got so much out of it.

Love it. still good info. just straight good advice

I sowling microgreen seeds also Like sunflower,radish,beet root, it's a very helpful to our body

Exactly what I am struggling with rn! Thank you so much!

Something to consider is market value. If a chef can get it cheaper mail order, he will. Pricing was something that took me a lot of time to develop and I started too high. Backed it down based on some advice from John Dowie. I price stuff by the flat for the most part now. I sell some things by the ouce, but my advertised price to a Chef is what I KNOW the flat produces. IE Cilantro is 20$ a flat or 4 oz. Cost me 5-6 to make and the rest goes back into the biz. You can't charge more than your market will bare. So, if it's your sole source need to boost output. Yes, costs to consider are: Labor, Hardware, Soil, Seed, Electricity, Insurance, packaging, taxes, and consumables. But you have to have a profit margin too. My average profit margin over six months has been 50%. I only do a limited amount in sales each month though. So, i need a higher PM to keep it running.

Hi Nate! I cannot express how much I identified with your back story. I felt like you were talking directly to me in the video on your website. I am a start up farmer and wondered what your opinion on investing in the CityHydro system is? $1,500 for the system including instructions. Thank you so much!! I’m so excited to get my business going. 🙏

I am trying to find an "average" price for something like 2oz of salad mix. I know how to calculate a profit. But what are others selling for (avg)...

Interesting. Thank you.

Better to start out as a hobby and work your way into a full time business. Learn the ropes as they say. That will give time to adjust and change or add other profitable items to make a go at it, like tomatoes for example. Go shopping at all the farmers markets and visit all the restaurants and talk to the chefs. Let them know what you are looking at starting. Once you have a product available give them a free tray for a sample. Follow up with their opinion of your product. And don't get mad if they didn't love it. Improve if necessary. Make sure you love the product you are growing. I think a great thing to do would be to buy every competitors product first and compare it with yours. Knowledge is King and wisdom will be your gold.

Thank you for this. You mention price per tray but I did not hear you say how much is on each tray or tray size.

How much seeds to turn a lightbulb on, multiply by microgreen?

Thanks good info

Do you think it's best to have a standard price for a 2 oz. retail unit regardless of seed cost/days to maturity? My peers in the business in my area seem to be doing that.

are microgreens and grow lights the new shopify and affiliate links?

Hi Nate Do you sell the cheat sheets. If so where do I find then. Cheers Ash

Great video

Hi. I'm in New Hampshire. I doubt the market here is too hungry for those greens. hahaha Doubt at first glance. My interest is that it is easy. I'm 72 and do office cleaning and it is very tiring when I do 3 to 4 places a day. So I am truly interested in this. Thank you for your video's and what info you have put out free. That's enough to want me to start my venture.

How can I start this business?what kind of license i need.

I heard today the first time of micro greens. I don't know for now how things are in Germany, but I'm kinda hyped. As a programmer and hydroponics fan I guess I figured out a way of automatic planting and harvesting. So I won't have to bother too much about my personal wage.

Where can I get the cheat sheets you mentioned? I couldn't find them on your website.

This explains if your business is profitable not what price you should charge . Price is not determined by how much it costs it is determined by demand and supply.

with inflation since you posted this video, could you do an update on pricing?

How many .oz would u put in one clamshell to sell at a farmers market? Lets just say radish.

So what do you normally charge a restaurant for a tray of micro greens

great videos...can you do a video on your labeling?

Hi how do you sell the finished product? by weight, cut and what container? If not sold can they keep for how long?

What is the electric knife you are using to harvest?

In a tight market I'd try to sell close to home with printed yard signs on every corner advertising to the elderly, not with scare tactics, with nutritional value and delivery. The only time thy go out any more is to play bingo and to Walmart's grocery side. They're into good health, they don't eat potato chips and coke. I'm one to talk though, I'm hooked on juicing and need to expand into growing a personal stash first. A 16 tray shelving rack cost some bucks to set up. Add in a filter to remove chlorine from the water and nice shelving you're quickly running up a bill. Add 6 LED lights...

Hi Nate Ash here from Queensland Australia. Can I buy the cheat sheets off you please. Thanks Ash

Someone teach me.. Im a SAHD whos introverted af and just looking to make a little side hustle. This would also be a sweet family thing we all do.

Rather than try to reverse engineer sales price based on some target income, look at what others are charging in the market and see if your numbers will work before you make the investment of resources and time.

When you say 10-20 tray, is that in inches, centimetres. I have 60-30cm trays. Thanks....

Question, do you need a licence, permit or anything of that nature to grow and sell microgreens, or can you simply just grow and sell them ? I live in Los Angeles California and I would really love to get into this. Thanks

Hi Nate, just getting into the microgreens arena, and it seems promising. We need a dose of reality. Curtis Stone says that a person can earn $100,000 per quarter acre selling microgreens. We suspect that he is talking gross income, not net income. So, after deducting expenses, what is a reasonable expectation? Curtis would have a person believe it is $50 per hour, working a 40 hour work week to earn $100,000 on a quarter acre. In this video you mention a hypothetical amount of earning $30 per hour. Which is more accurate in reality? Also, if a person had massive acreage, could they scale this up, or is the work too labor intensive, requiring many man hours per acre?

My competition only charges $1.62/oz. to restaurants. That seems below my cost.

Lol just emailed you about this

Hello, sorry for the inconvenience.I take this opportunity to congratulate with you. I want to make a plant factory in my country (Italy). I would understand, what kind of building is possible to use in your country beyond of farms? (labor, warehouse,Office...) I am having really difficult with my municipality. Thanks in advance for your replay.

I’ve watched so many videos on this and I still have no idea what a little thing of some micrgreens cost lol

Thanks for inspiring me! I'm planning to start my microgreens business in the philippines.so you it well grow?

step by step guide on how to start a microgreen farm business?

So pretty much unless your buying seeds in bulk by the 10lb bags you will be lucky to break even

I recommend getting a cheap tripod to make the picture more stable.

I figure I’d price at 20-30$ a lb...

Where dp you get your seeds fro

this still didnt make sense to me

Were do you get your seeds?

So, you don't have a simple formula that sums up your explanation?

Your @ the stage where every time, dick & Harry is in the do it yourself business & it's much more profitable to sell your knowledge than it is to run the micro business. It happens with many cheap startup businesses which require little formal education. Difference now is someone does something for 1 week or month & all of a sudden there geniuses in the business & make videos about how smart they are about what they talk about even know most are idiots & should be held liable for offering business information without a proven profitable operation. We are focused on the click bait videos of the future just so long as some will watch all these videos of folks claiming to be knowledgeable about just about everything & yet in many cases are putting your health @ risk. All for the mighty dollar! I've never seen it so bad as it is these last few years. It's seems greed has no bounds. Quite sad this is how we value our fellow man vs the $! Although I believe this business person is genuine the majority are not! Keep that in mind next business model u decide to copy.

He is acting like an artist with hos pricing. Your microgreens are worth as much as the market with bear. Whatever your market is... If he wouldnt bs around the video may be worth watching. Not this way though.

all you had to do is say : I sell soya greens for $ 4 a pound our what ever you F sell them for jesus

I hate these guys, they keep throwing calculations at us when all we want is a price example like how much for a clamshell with 2 oz of radish mix. i know how to make some calculations, i want to see how much are other charging for them, jesus christ

the world is becoming pathetic and full of bullish teaching! Bro seriously microgreens courses???

Great video