How To Price Your Product | Pricing Strategies For eCommerce and Retail Sales

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In this video we cover everything you need to know about pricing your product for sale. We dive into eCommerce pricing, what kind of margins you should aim to reach and what it takes to sale through retail stores. To take advantage of the free trial of Shopify and setup your online store: bit.ly/Get-Shopify
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Have you ever wondered how some products sell for hundreds of dollars while others are more affordable? If you’ve had this in mind while pricing your products for sale, I go into detail with the different pricing models you can follow to help you make a decision. Ultimately it depends on what tier your brand sits in, but the terms and content in this video will help you figure all of that out in a strategic way. It’s important to price your product at a sweet spot, a price that your market is willing to pay and you are able to make margins on to keep the lights on. It can be tricky to figure out, but it’s important to know what to strive for early on and then make adjustments as needed.
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Опубликовано:

21 июл 2024

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Комментарии : 49

@BtrSktchCndyGirl 7 лет назад

Thanks John, this confirms my strategy for pricing, GREAT! You are making this so easy and the links are MOST appreciated. Did I already tell you that you were awesome? ☺

@johnxsantos 7 лет назад

+Katrina Howard thank you for subscribing and tuning in :)

@stevenmflores 6 лет назад

Thank you so much for your videos. Very professional. Take care, and thanks for sharing so much great information.

@willman808 6 лет назад

As usual, thank you for these videos. They're very helpful.

@waz1167 6 лет назад

Thank you for this valuable information. Great job breaking things down!

@juancaban9233 7 лет назад

Thank you john, as always you provide a great deal of information and guidance.

@johnxsantos 7 лет назад

Thanks for watching. I appreciate the kind words.

@IAmJohnLai09 6 лет назад

Thanks for this. Definitely helped with my foundational understanding of pricing my product.

@melher1234 7 лет назад

just subscribed to your channel! very intricate explanation on pricing. so basically finding a unique product and pricing it high within your competitors range. then discounting once in a while for more volume and momentum. question on products, do you recommend alote of product under the same nich?

@Polkizofficial 3 года назад

Thank you for all the information! I appreciate all the work you put together, you got me hitting the SUBSCRIBE button lol

@kathytanks9166 4 года назад

John, Thank you for the information.

@jasonstallworth 6 лет назад

Thanks for this man. One question...is there a way to change the price of a product in Prihtful after you've added the product? I do no see a way to do this on Printful (I see where you can edit, but it only allows me to edit the image, not the pricing). Thank you in advance.

@joyh1080 7 лет назад

Great information, thank you!

@Randy_Butternubs 3 года назад

I totally agree with everything! Thanks for the video! :)

@privateconfidential7490 7 лет назад

Top Man Keep it Many thanks for your support greatly appreciated kind regards to all the people with you

@rosylemons 5 лет назад

great informative video!

@ZilluLive 5 лет назад

Thanks for your valuable tips sir 😍

@blakejacobsen4846 4 года назад

Is there anyway that I could input a list of model #’s into a program and have it rapidly search all of those to give me current pricing? Trying to do a large scale (rapid) cost analysis that will allow me to determine which loads are more lucrative. If anyone has any advice or info, I greatly appreciate it!!

@aliceadaya3543 7 лет назад

Hi John! Really enjoy your videos, you have been teaching me a lot! Could you please do another video on Minimum Viable Product and proof of concept? I feel the last one was too short and didn't cover as much as it could have :) Thank you so much 😊

@johnxsantos 7 лет назад

+Alicea Daya i think it's time for another one as well. :)

@sheilahernandez1915 7 лет назад

awesome advice...👍

@johnxsantos 7 лет назад

+Sheila Hernandez 🙏🏽

@azaleiadiaz7165 4 года назад

please help me i am trying to start but what is cost per unit i am very dumb and need help

@deemoe5028 7 лет назад

once you start a onlinestore. how long does it typically take til you start to see a return on your investment?

@youngtone843 6 лет назад

Dee Moe that all depends on your marketing strategy

@VeryPrivateGallery 4 года назад

Depending on your web traffic and CTR for social media promotion.

@codypatron5968 3 года назад

I am a product developer and I just paid a guy around $300 for a marketing report on Fiverr, and his numbers are way off lol, the only accurate part seems to be the estimated units sold per year. For example I have fridge/freezer specifically designed for camping in minivans and Sprinter vans. He said the manufacturing costs could be $600, and his suggested retail price was $1000 But if a rooftop camping tent for cars, jeeps ect can cost...........$3000, then what could be the manufacturing cost this product? $1500? Then how the heck could my product, which is more involved, cost only $600 to produce? So is the markup for these type of products 50%.....%100.....or what? Please give some insight I'm very confused!

@vladshults5395 7 лет назад

Hi John. I have a question, if you could help please. I just started my apparel company a few month ago. My niche is Boxing, so I do Boxing/Fighting related apparel. I don't have a lot of sales, but I've sold some T-shirts through out the local boxing community. I do not have a website, but I am planning to make one. So when I did one of my first T-shirt designs, I got reach out in Instagram by one of the coaches that trains pro boxers in CA, asking to send them some t-shirts, because they liked them. So I did send 10 t-shirts at my own cost. Fighters we wearing them and I was super happy. Then we talked more and he said if I will provide the t-shirts or any other apparel for the fighters (basically to be a sort of a sponsor) - they will wear it. I got all excited and was thinking that its the best advertisement for my brand that I could ever ask for. My problem is that they want them for FREE obviously, and I am not that big of a company yet, to be able to give 10 - 20 T-shirts at my own cost (they just asked me for another 20 t-shirts), when I don't have that many sales. What do u think I should do? I don't want to upset them and loose such a strong connection/out, but same time not being able to afford it. Thank you very much.

@johnxsantos 7 лет назад

+Vlad Shults great question and one that a lot of brands have to deal with when first starting. Ultimately it depends on the budget you have for your marketing. you need to have a figure in mind, but more importantly you need to make sure you maximize exposure, contacts and sales. If you were to provide the shirts, make it so you gain way more in return. If the gym is reputable, consider approaching it as the official gym sponsor. Have the owner pay for part of the production and require he fighters to wear it. (Collaboration) it would be branded as their gym and your brand. In the case that they don't want to cover any production, require the fighters to still buy it, at the very minimum your cost, and then request for banners and booth set ups during fights. There are multiple ways to make the deal work, but always make it a win- win. Fighters wearing it is cool, but always make sure it's translates to your bottom line.

@MJB_18 7 лет назад

Search 'tapout punkass' on itunes podcasts. Dan punkass from tapout literally answered your question on a podcast i cant remember name of. But defo worth looking it up.

@vladshults5395 7 лет назад

Thank you John

@vladshults5395 7 лет назад

Thank you, I will look it up.

@moorsense 7 лет назад

I'm also in boxing apparel. I would sponsor a popular boxer, one with a good IG following. Or you could reserve a few for sponsored boxers. I sponsor 5 boxers (2 pro, 3 ammys) not including my 3 children. You can't make money if you give them all away🙂 I'd be happy to share also.

@flibbybibby7519 4 года назад

Something didn't add up in regards to retail. you said retail will mark up 60-75% and you showed the example wholesale price is $10 then retail price is $30. This is a 200% mark up. A 75 % mark up for retail would bring the price to $17.5 Please explain what I have missed.

@TempleOfGaia 6 лет назад

Have a look at my NuCompanion product. My patent lawyer says find the market, sell 10 devices then lets talk about getting a patent.

@TempleOfGaia 6 лет назад

nucompanion dot com

@isaiahjones708 4 года назад

i like this thing you

@AndyGarcia-es1lj 3 года назад

You sound so much like David Blane

@nanajodes8154 5 лет назад

hello there oh i thought i knew you your on my new instagram :)

@johnxsantos 5 лет назад

🙏🏽 thanks for reaching out!

@kelvinleung6746 3 года назад

a blinking king

@by9diz8 4 года назад

Great video. Relax your eyebrow movement.

@johnxsantos 4 года назад

LMK if I've gotten better! : ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-XdyXc3S6yXA.html

@deserteddaimon8651 6 лет назад

No alcohol red as satan

@kaycee6036 2 года назад

Yoububers, when you are doing tutorials like this, please show a formula/calculations, and not just talk. There are a few people that are visual: want to see how to get to the point of pricing products.

@deserteddaimon8651 6 лет назад

Brain tumors