How to Sell Anything in India? Cycle Pure Agarbatti Detailed Business Case Study

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VIDEO INTRODUCTION:
Today’s episode is a very very special episode, because today we are going learn about one of the most underrated business Maharajas of India!!
This is story of man, who went from being a sweet seller to building a 1500 cr business empire which now sells agarbattis not just in India but to 75 countries all across the world.
and the reason why this is case study is very very special is because this legend started his business in 1948, during a time when the conditions in India were so bad that most people were struggling to even survive!! Because during that time India had just got independence, was just recovering from the horrors of both the partition and the India Pakistan war!!! but even in these terrible market conditions, this man went on to build a premium agarbatti brand and eventually turned into such a humongous business empire that stands as an inspiration for the next generations of India!!
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#agarbatti #cyclepure #indianentrepreneur
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Опубликовано:

23 янв 2023

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Комментарии : 774

@ThinkSchool Год назад

Check Think School’s Online courses: www.thethinkschool.com All our courses are Pre-recorded, Taught by Ganeshprasad, can be done anytime and anywhere at your own convenience.

@gayatricasey6618 Год назад

This link is unsafe. Please check n repost

@aayu_sh06 Год назад

Please do comeback again with the business case study of zerodha. I had seen twice where you was about to premiere the episode but somehow it was deleted. Kindly add that back

@maverick.404 Год назад

Pehle free me do..... aadat daalo.... Fir becho

@mrperfect3197 Год назад

@@maverick.404 jio?

@PiadasEyer Год назад

HOW DID KNOW WHAT BOOKS TO BUY & HOW DID HE PLACE THE ORDER...??

@zerotohero__ft.bibhor Год назад

I started a bussiness 6 months..that become a loss .now i have to look for a job.that business failed because I didn't do my market research properly,and many things .learning from this channel and life exprience will surely grow

@vedantmungre1702 Год назад

All the very best in your journey! 👍🏻

@upadisetty Год назад

May i know what is the business and mistakes made?

@infinitefacts6721 Год назад

Bro which business you did?

@scalerup Год назад

What business you did and what market research mistake you did. Let us know pls

@zerotohero__ft.bibhor Год назад

Food truck . there were many mistakes.mistakes i wouldn't be repeating whenever I do my second bussiness..it's rightly said success doesnt teach u as much as ur failures :)

@bharatavarsha10k Год назад

What a case study❤️. I'm shocked that Indian media houses doesn't tell his stories to the average people like us. Dear Think School, Thanks for this case study

@sudheervemula8163 Год назад

Do you still have a hope on media 😊

@ajaydwivedi4912 Год назад

I did MBA with an average college but now it seems like I am studying through IIMs. the way your tech cases us is incredible.👏

@rah28iie Год назад

Trust me I did my MBA from the Indian School of Business and sifted through hundreds of Harvard case studies during my school year but you won’t find such localised Indian success stories/case studies elsewhere and the research, analysis/insights, storytelling and the key lessons top notch every time. Kudos!

@ayushkanekar5698 10 месяцев назад

When are you starting your business when??? just studying will not get you any money . Food seller makes more than you

@sudhanshututi Год назад

What a surprise!! I have recently watched your older videos about MTR, Lizzat, MDH Masale, Titan, Havells etc and was really missing old business case studies about success stories of indian companies. thank you for this one. Kindly keep them coming along with geopolitical case studies.

@AbhishekNag666 Год назад

Belief in own dream Dedication Hardwork Investing in R&D Goodwill for customers and employees And finally teaching the future generations his own vision 🙏What a businessman

@pavankrishnas8204 Год назад

Feeling proud that it all started in namma mysuru , out of the many firsts this too is one ! But unfortunately many wouldn’t be aware of it (including me)😅 Thank you think school for bringing out such beautiful insights about this legend and using it to educate the future entrepreneurs of the nation. Sure this would inspire millions and bring about a valuable change in their business and also their lives ! Much Love from Karnataka 💛❤

@Lionelmessifanclub_1 Год назад

Your case studies are much better than many Management schools 🙌🙌🙌

@notreallystrangers191 Год назад

have you studied in hbs? or wharton? or stanford gsb?

@akhileshpatro4354 Год назад

@@notreallystrangers191 he said many not every.

@sunilmakhija5819 Год назад

He is making paid videos, go and check his Zomato case study, you will understand what I am saying.

@harshdesai880 Год назад

@@sunilmakhija5819 🥺 saw the Zomato video after you said, unfortunately it's true. 💔

@radhamanohar2307 Год назад

@@sunilmakhija5819 Not every video can be best sometimes that kind of videos are required to survive the channel. What’s wrong with that, Everyone one is hear to earn money. Then you please do these type of videos investing so much of time and don’t expect anything. If you feel that video isn’t true, just ignore and find other sources to know facts

@Limitless_motivation_official Год назад

Please give this team a reward. It's not even 2 days and yet another Amazing business case study about forgotten Indian entrepreneurs... Thanks for putting this effort. 🙏

@Svg2874 Год назад

One day in the future, businesses of our India will be studied in the Harvards and Oxfords of the world because of Think School. Thank you!

@nishant54 Год назад

Nope say iim and tata institute.

@MO-fg2cm Год назад

@@nishant54 you're right

@sunilmakhija5819 Год назад

Ye to ad kar raha hai, looks like you are impressed with this channel. Please ask him how much time does it take for editing so that people like you get impressed. This vid is an advertisement in disguise

@manishrajpal4098 Год назад

@@sunilmakhija5819 someone is having a terrible day

@rahulsah6410 Год назад

@@sunilmakhija5819 Get Well Soon brother 💐

@aayu_sh06 Год назад

I am a student of business and a product of one of the finest bschool in india. Believe me the way this gentleman explains the cases storytelling and the ideas which he shares deserve much more than just appreciation. Love the way he presents beautiful businesses and thier marketing ideas. Thankyou for all your efforts. ❤️

@sunilmakhija5819 Год назад

You are getting impressed by his style. Nothing else. According to me incense sticks business will shrink in the years to come. Do you use incense sticks at home? I stopped using it since my mom was suffering with COPD. I haven't used it since a very long time.

@aayu_sh06 Год назад

@@sunilmakhija5819 You belong to a niche segment where a few people are not comfortable with the smoke or fragrance substance and here comes another opportunity for new product placement by these companies. If you had watched this video sincerely you might had seen that companies are now moving towards carbon neutral brands and hence forth it is great initiative. More over I left over you if you feel this business would shrink over the time. But I feel that this would be a great time to get into such businesses. Now on the personal factors you pinned on me - Sir, I am a very devotional person and burn incense sticks every single day. The thing is I switched from bamboo to bamboo less incense sticks. Another thing is.. sir I had been seen more than thousands of corporate stalwart speaking in front of me and a full time degree understanding the cases and summary of all these companies. So if you feel that this skills is just something which impresses you then yes why not!! A MBA graduate must have such skills. And I would request you not to judge me on what basis I am getting impressed by someone or not. I am not any public figure where you can simply comment on me. I respect your views and what I commented on this picture is my views with respect to the @think school content. No need of criticism. I wish you the best for you. 🙏

@sunilmakhija5819 Год назад

@@aayu_sh06 I don't comment in haste. I watched the video till the end with and was very much unbiased. I strongly feel agarbatti business has no future.

@aayu_sh06 Год назад

@@sunilmakhija5819 No worries. Everyone has thier own perspective and business understanding. I feel there would be more players and more competition for a emerging product in market. Wish you good health.

@DiabloNemes Год назад

@@sunilmakhija5819 same question was asked by Vineta of sugar cosmetic…. To Aman of Boat….Aman’s ans was “Roz puja krta hoon”…. So my frnd leave ur baseless mordernity and connect to real India

@thevedickid Год назад

My mother literally makes it mandatory for me to always buy Lia incense sticks for her Sandhya Puja. She doesn't like any other brand. Thank you for this bhaiya. This is a truly inspirational and powerful story for this "Make In India" generation. 😍😍😍❤️❤️❤️ Street smart business acumen, understanding the potential of indigenous products and staying resilient in the toughest times possible, this gentleman should be a lesson for all business enthusiasts. Because we always look at the West for unicorns and what not, but rarely look at our own countrymen who have been extremely successful in building business empires. 😍😍😍❤️❤️❤️

@sandeepsmysore Год назад

I am from Mysore and Vasu(cycle) is the brand we pick up by default. They have ventured into other areas of fragrances as well. The only Indian premium reed diffuser brand IRIS is again cycle.

@athribhat2243 Год назад

💯 mysoriean

@kewal6075 Год назад

❤

@kewal6075 Год назад

I know arjun sir personally. I totally understand when he says humility and dedication built in family.

@josephsanthosh7086 Год назад

I'm flabbergasted that many of us Indians don't even know these great stories of business and intellect. Thank you sir for creating videos like this. We appreciate it so much.

@deepikac7826 Год назад

Got goosebumps when you spoke about 3 in 1…. After so many decades I still buy 3 in 1 at home… Such an easy explanation for everyone to understand…. Extraordinary work team !!

@amitagrawal6452 Год назад

What an advertisement. A promotional video marketed as a case study. You're a marketing GENIUS.

@biswajitsarker_Multi_21 Год назад

Its surely one of my fav case study from Think School. It proves that if you believe in your product and if the product is genuinely good it doesn't matter the market situation or economic crisis. The marketing strategy was a genius stroke. And the power of book. The change it can bring... Honestly when the cycle agarbatti lightes up it brings me back to my childhood. That smell... wow. Thanks again for this case study team Think School.

@sasankbarai2225 Год назад

Really impressed with not just cycle, but also your enthusiasm, story telling and research 👍🏻

@debaprasad9379 Год назад

Sir I couldn't recognize your uniform 🤔 . Can you plz tell me 😁🙏

@sudeepkamath1810 Год назад

This was amazing! Looking forward to more such case studies!

@varshavageesh4887 Год назад

No amount of articles, news can make any case study as interesting as u guys do it. Hats off to your efforts. Hope this channel grows more and more each day.

@naresh2797 Год назад

I never thought of buying agarbatti from this brand despite of watching their ads for several years, but your video has motivated to buy one!! Thanks for your insight and research on this topic.

@KinshukJoshi Год назад

Ganesh is back!! Gosh, how much I used to miss these case studies. The learnings are a gem. Keep posting such videos in future. It is your bread and butter.

@anirband12 Год назад

It simply gives me goosebumps just to think about the amount of hardwork that you put behind making each of these videos. Just amazing. Please keep up the good work and enlighten us with these business lessons.

@venkateshb4104 Год назад

This is not only a case study but also a great inspirational story too thank you very much Ganesh🙏

@nivedi5544 Год назад

One more good case study by the Think School team. I come from a family with generations of businessmen and businesswomen. Empathy definitely is the top priority. I remember my grandfather always telling my uncles and older cousins to provide customers what the customers require and not impose what we want. This case study reminded me of that.

@swaminathan1959 Год назад

As always, Superb. Well researched. The volume of background music is at correct level almost not perceptible. The topic is fascinating as always. Excellent presentation. It is a pleasure hearing you. Wow Scent business has so many secrets

@shreerajpillai Год назад

Good Old Thinkschool is back with a bang! This is so so refreshing. Super Insightful 😊

@Lohiyaraghav Год назад

I closely follow your page across all the platforms and you are truly an inspiration. I am fan of your work and looking forward for more such videos

@anjalisreeram309 Год назад

Such an insightful video!! I love your videos and the way you deliver them, be it business strategies, economics or politics. Thank you so much for such amazing content and Kudos to you!

@sohamlakhote9822 Год назад

Thank you so much for covering this case study 😁. Great research as usual from think schools

@paragshah7794 Год назад

I like your geo politics topics but I missed your Business case studies, thank you for posting this unique case study!

@shubhampatil-cf2gn Год назад

Thanks Think School for this case study... Got to know about a legend today..one of the best case study presented by Think school ♥️

@MS-mm7wl Год назад

True Entrepreneur. Hats Off.

@animeshagrawal8454 Год назад

I have been following this channel from past 4-5 months the way you explain the case studies with a very simple example is your USP. Right now I don't find any other channel to explain things in such a simple manner that a even 10th class student can understand such topics

@adityabajaj6649 Год назад

This initiative of yours covering Indian successful companies is second to none.. Masterstroke !!

@YashTrivedi21 Год назад

- a small boy gives you a nice and free agarbatti everyday - rejects the idea of selling it anyway - refuses to elaborate any further - leaves 🗿

@sumitsinha0504 Год назад

sigma grindset business strategy

@yellappamallampatti6312 Год назад

Awsome quality of video. No nonsense. Absolute must watch!! Great information. Greater inspiration

@selvakumarsivasamy4585 Год назад

Once of the best business case study.. Please document all you case study and release it as a hard copy.. it'll be one of best selling books for ever. Keep the good work. You're making wondeful foundation to youngster.

@amin-o-acid Год назад

Yay, ThinkSchool is back! Nice one Ganesh (& team)

@amitarya4894 Год назад

incredible!!! hats off to both of you...

@letusshine3197 Год назад

Yet another wonderful video .. with all the interesting facts articulated clearly & Consicely. Thanks for the insights about the Cycle Agarbatti's & the great man's diff strategies.

@madhuskm Год назад

Hello Sir! Thoroughly enjoyed this video on Product Positioning! Felt guilty to have got the inspiration for free. Keep up the awesome work!! God bless you and yours!

@rhythmsbyradhika 6 месяцев назад

presentation and research is just unbelievable!! Keep up the good work!

@lakshmikanthraju105 Год назад

Loved it! It is the perfect pack, business, marketing and social value all taken care of.

@tejasshinde7236 Год назад

Hi Ganesh, because of you I have gained so much knowledge about businesses, finance and geopolitics over the past 2 years! Thank you ❤️

@gulshankapoor5638 Год назад

Missed your case studies!! Please keep uploading more videos like these regularly!!

@rajniranjan Год назад

Your story telling is amazing and the Story truly deserves to be told. Job well done.

@NarendraKv Год назад

You forgot to mention one important learning, besides mentioning that in the passing. Agarbathi making provided livelihood to thousands of families, since women could make them at home and make adequate money. Cycle brand was an aspiration also because they gave jobs to the unlettered and disfranchised. Any industry that incorporates society in their growth story succeeds. IT is another example

@chngmang Год назад

Feeling proud of the brand that originates from our state, and student of ur school from days before MTR case study was aired..

@Amoghavarsha. Год назад

Yeah 💛♥️

@cpvenkatanathanparthasarat4182 Год назад

I was riveted to my stool from beginning till end. So absorbing. I shared the success story narrated by you with my family. Well done. Best compliments.

@vishnu634 Год назад

Kindly do more case studies like this bro, it's so good to see and learn from your case studies

@hiravpatel260 Год назад

I am so glad that I found this channel which help me to understand very important business lessons and different business strategies of big brands. Thank you think school for creating this type of channel which helps us to understand different business concepts in an easier way.

@Rahulram87 Год назад

Just another level of content! Brilliant episode and thanks for this

@prakashbettadapur8265 Год назад

Thanks for covering this. I also use Cycle Brand in USA and I love it! I didn't know the story behind. Thanks for sharing. And I love your school teaching. You are a wonderful articulator, teacher. Great job! I love your videos.

@tanmaysaxena6214 Год назад

The way Ganesh explains the case study and his due diligence. Hats off I am still stunned, how does the Think School team pull out this research.

@ramkin147 Год назад

I am running my own business from past 5 years. From my experience many up and down i seen. And got a mantra that. . Self confidence and continue try is most needed in business to be live.

@sharankumar8399 Год назад

I was waiting for this kind of business study Kudos to Think School team 🙌

@abinvincent482 Год назад

Excellent.What a genius he was. He will live in the hearts of many proud indians because of this wonderful session.

@PalakBajpai-oe6bd Год назад

Thank you so much; I enjoy each and every one of your videos. You made everything so much simpler. I am really grateful.

@subramaniyankr1302 Год назад

Great work...fantastic case study and analysis made!

@aruneshnagarajan8790 Год назад

What a great success story. Every time I see your content, I learn something new. Thank you and keep up the good work.

@pathikdesai5853 Год назад

Just brings me so much joy and inspiration to witness such a level of entrepreneurship in such times. Wonderful share this is. Thank you, guys! 🥰🥰

@aryanshettar007 Год назад

Inspiring...Wonderful case study bro 😊

@govindadas7095 Год назад

If quality exists,no amount of promotional push is needed, customer pull is something every company aspires for... thanks for sharing this amazing case study

@vadirajagd3143 Год назад

Wow Awesome case study & wonderful insights.Thanks a lot !! your presentation skill is super!!

@akshayrao5793 Год назад

Wow!! Amazing strategy by Rao sir..im blessed to be born in mysuru❤️ Thanks Ganesh for the case study..

@rajatvishnoule4150 Год назад

You killed it man!

@dparthibhan1 Год назад

Business not only requires profit motive, But also empathy. Cycle agarbatti became social enterprise. 👍👍 Requesting for business case study about HMT rise and fall and again rise(hmt has reduced to micro segment from machines and tools to watch making which still is profit)

@AnweshAdhikari Год назад

Greatly Insightful!❤

@Josyabhatla Год назад

Wow this a great case study! Well done Think School.

@dbansal1810 Год назад

One of the best case study made by you. We want more such genius marketing and business practice case study.

@gauravkumar-bl3ei Год назад

Wow, we can learn more from the traditional businesses than we can imagine. It's time to pause our obsession with every american company and look inwards for the jewels we might have missed, like TATA, Lijjat papad and many more. Also, they teach us that its not the degree that's the roadblock, it's your own vision and nature for the business. Thanks alot think school for this one😊

@aeroamit142 Год назад

Superb case study sir !!! Will like to learn more from other similar case studies.

@smartdatascience6126 Год назад

Loved this case study. Thanks for sharing

@BabyIshii Год назад

Very good reasearch and insights...love this type of success stories

@dThreeFi813 Год назад

Cycle also has a sports quota for employees and has employed many cricketers of mysore and thus supports many players to forget economic status and focus on cricket👏👏👏👏

@sujaydarekar2535 Год назад

Brilliant video. Will await more such business case studies from India

@thecoderboy8777 Год назад

Another amazing detailed case study by our favourite think school. And such case studies are really important where people are fooled by valuation, cash burn, marketing karni hein bhai and etc. This is what is called a real business. From day one you have to profitable.