How To Sell Anything To Anyone Anytime - SELL ME THIS PEN 

1. Push the emotional benefit. Not functional benefit. 2. Create problem. Give product as solution. 3. Attach story to the product to differentiate from others.

I’m more impressed with how you delivered this message rather than the message itself.

"People don't buy a drill. They want a hole in the wall". *EXCELLENT* Just excellent. Entire video way above my expectations. Thank you.

Tried selling weed to the cops using your advice. Mission failed. I am in jail now.

The dude who sells him a James Bond Tuxedo is a legend! He knows how to use the number 1 secret :) Sell/ Buy with emotions hahaha

"They dont buy the drill, they buy the hole on the wall." I freakin love that.

When he said "Pwobwem" I felt that.

The next best thing would've been watching him sell me this pen himself.

This pen was something your parents and grandparents could not afford in the past. But we can engrave it with a laser hologram of your family name so it becomes something that will remind you of how far you have come and how much you have achieved in advancing the status of your family heritage. It will last for generations and is definitely something you can give your son and great grandsons to remind them about the power that continues to live within your family legacy to reach for and achieve their dreams, bringing their deepest aspirations into reality.

I've watched hundreds, if not thousands of gurus like this on youtube, and Dan is one of the very few that doesn't beat around the bush and waste viewers time

You seem like the kind of person that appreciates looking your client or partner in the eye, shaking their hand. Old school, none of this e sign and zoom nonsense of today. This beautiful pen will distinguish you when closing the big deal. A worthy tool of a professional, and not an amateur. You can be proud to lend this when the dotted line needs to be signed.

“Sell me this pen” Me: This pen was used by Sasha Grey...on both holes.

The Question is: Who sold You the pen?

Getting a Dan lok ad before a Dan lok video Live goals 😂👌

You : Sell me this pen Me : Takes the pen and leave . You : give me back my pen Me : Give me $2 and the pen is yours.😎

I think "selling" is not so relevant anymore as customers became more sophisticated in the recent years. Focus on your product/service and solve REAL problems. Help people out. If you are selling the right stuff, you don't need to say a single word, as the product sell itself. When you talk a lot and force people to buy your products, then you know deep in your heart, that you try to sell something, which you won't buy at all. Honesty > Sales technique.

“People don’t buy the drill, they want a hole in the wall”

You: Sell me this pen Me: It's supreme

The title is genius. It follows all of the three steps he mentioned to “sell” this video. 1. Emotions: curiosity 2. Problem: I supposedly have no good selling skills yet 3. Story: Wolf of Wall Street reference

Sir. This is not just an ordinary pen. It's a history writer. It has strength to change your future. I has all you need.

1. Emotion 2. Relieve your marketplaces pain 3. Stories Thank you so much Dan Lok!

When you're wearing your James Bond tuxedo, how do you think you'll feel if you pull a Bic pen out of your pocket? This pen is the tuxedo of writing instruments. JFK series.

You ask me why should you invest $800 for this pen, right? Before answering that, I have a counter question to you, What is your biggest goal in life? That’s incredible, so when you achieve that, would you rather sign a deal with a $2 pen or would you take out $800 from your pocket and say to yourself ‘ I believed in myself for which I made this investment’ and be proud of yourself? This pen will remind you to work harder for your goal , to achieve it no matter what. James Bond had this pen with him since the day he had a vision and he knew that for writing that vision , he needs something of value in his hand to make it stronger and heavier. And there we all know who he is without a line of introduction. So what do you think?

so imagine you just closed the biggest deal of your career, you have the contract ready to go and you pull out of your pocket a $2 chewed pen. what impression does that leave on the customer? what does that make them think of you? OR you can use this $800 john F kennedy pen that writes like a feather, its german engineered and feels like a dream between your fingers i myself didnt think much for expensive pens until i first put this pen to paper and it was my mentor that first taught me that a pen is the most powerful tool in a business world and that lesson has stuck with me forever

It's a Gucci x supreme x off white x Loui Vuitton x fortnite limited edition pen

I was expecting a lame, cringy, cliche kind of approach in this video but instead, I've learnt a great lesson in marketing, or in making a sale pitch. He showed me that emotions overwhelms logic.

not only think of the history surrounding this pen , but also think of it as something to pass on and the journey it’s bound for !

Each one of your videos, even if they’re not directly related to what I want to do, is another chance for me to learn something or a few things.

People don't by logically but emotionally and then justify with logic People don't buy their way in but their way out. People don't buy products or services but stories

Brief Summary 1. People buy with emotions but justify it with logic. 2. People buy solution to their problems. 3. People don't buy products and services, they buy stories.

You are FREAKING AWESOME‼️Thank you for sharing . You will probably get tired of seeing my logo on almost every vid 😎😀LOL.. But I want you to know there is someone out here using everything you’re teaching I listen to you the same way I breath air daily. I so appreciate all you were doing to teach us these things, believe me they are working for me and I’m about to join your community because I have a story that I’m actually writing a book about. keep up the good work. best wishes

My whole childhood i was made to believe that because my grades are low i am low in intelligence ........ but in teenage i recognized that indian education system is british model and british model is set to produce people who dont think creative and just obey like machines....so i learned that i am special and in future after business masters MBA i will bring change in atleast a few people(i am 18)

"They don't buy the drill, they buy the hole on the wall." BOOM!

*Im going to give this a shot* The pen, the symbol for power itself. The pen has ended wars the sword has started. The pen is a symbol of triumph and prestige its used to write and sign off on your very identity as a person. The pen represents character and class to an extent unmathced by any other. Sure you could buy a fancy car, watch or any other item that provides temporary happiness but a pen, a pen is where true class resides. Why not invest a little in your own? A symbol of your character and achievements. With the Mont Blanc JFK Limited Edition. This pen tells not only a story but is a symbol of class and character. In this day and age of constant distraction maybe all anyone needs is a bit of good ol' class. What do you think?

If there is anything I love is sales:) and you are the first professional I ever heard or listened to that making me amazed how strong and simple you are in explaining things that other people might doing it just without knowing that. You are amazing actually in one interview long time ago, the employer asked me to sell him this pen, and I did, then he said, you are so good that I am sure that you can sell me the air if I asked you to do!

this is a great privilege to you by having this pen. you will feel great when signing with this pen. it shows your level of dignity to others.

Wow. I have done sales for 30 years. You hit the bulls eye. You are really good. I am learning a lot from you

You sold me a view of your RU-vid video

I dont sell things and Im a teenager. But I see this as a useful video whether you are selling something or not. Big ups! ❤️

"Sell me this pen" It is already yours bro!!

he sold us the video, without selling the pen

"sell me this pen" *remembers wolf of wallstreet*

I started following this legend after my several failures in interview. I believe in me that I will do better someday

You are amazing! You just sold that $800 pen 🖊 . I will remember to use the same strategy, to use clients emotion not their logic. So powerful... “ facts tell, stories sell. “

My grandfather was an incredibly hard worker. He spent his entire lifetime making sure my family and I were always taken care of. He never took a day off or treated himself. At the end of his life hard work was all he had! I realize that was not the life I wanted. Life is only worth it if you take chances! Live life now! Make a name for yourself! Work smarter not harder. You deserve to treat yourself. Don't you want to feel like a million bucks? This pen is a symbol of your new life beginning. Don't just wish to be a millionaire act like one and you will see your new life unfold!

lessons 1 : people buy because of emotions and they justify with logic lesson 2 : people don't buy their way into something , they buy their way out of something lesson 3 : people don't buy products and services , they buy stories . and remenber : FACT TELL, STORIES SELL .

Every video of you impressed me and keeps me going forward without stopping. Thank you so much for sharing Dan Lok!❤️

This pen makes everything you write on turns GOLD!

1. People don't buy products. They buy commodities. 2. People don't buy their way into something, they buy their way out of something. 3. Logic tells Stories sell.

By the way ,this is what steve jobs did , he sold people emotions , thats what makes his customer justify paying $1200 for a phone that doesnt worth more than $350

When I first wrote in school, I was trying to find the pen with the best function. However, every time I would write with it, I slowly developed the habit of scribbling. However, when I finally purchased this pen, I realized I could never ever devalue my writting by scribbling. Since then I wrote perfectly every time. Join me and make your writing be the perfect expression of you.

I'm the big fan of Frank Bettger's How I Raised Myself from Failure to Success in Selling, and that what emphasized here as an essence of selling is phenomenal.

“I bought the damn fu*king tuxedo!” 😂

As a small Entrepreuner I understand and agree w/ everything. What people needs to understand is they live to sell! Everybody has to be a salesman, your image, your status, your achivements everything. If you don`t understand this, you are less than an ordinary person. Great job, I will show this vid to my team, super clear and well explained. Keep it up!

Selling pen is my final interview in Bpo here in Philippines 🇵🇭 thankful coz I passed all the assessment

Me: Dan, buy this pen from me! Dan: Why? Me: To prove other guys that one of your suscribers learned from you and manage to sell you a pen!

Lesson learned: Never buy with emotional reasons, only with logic!!

If you are just shopping for a pen, this one isn't the one for you. This represents an integral part of American history. It is an extension of the most loved president who ever lived. Owning it is a testament to your patriotism, your connection with history, and the love you have for everything this country holds dear. It upholds freedom, belief in the power of democracy, and a loyalty to the American dream. ''For Cologne is not only an ancient German city, it is also an ancient European city, a city which, since Roman times, has played a special role in preserving Western culture, and Western religion, and Western civilization. It is in this spirit that I come to Cologne to see the best of the past, and the most promising of the future. May I greet you with the old Rhenish saying, "Koelle Alaaf." -John F. Kennedy, Cologne Germany, June 23rd, 1963 If all you need is a pen, I will give you one right now. However, if you are looking to hold a piece of history, to preserve the memory of one of the greatest men to ever live, to hold onto and preserve the american dream, then here it is. A testament to your willingness to build upon Western civilization, and everything it stands for.

You are “ selling your confident” , and it is priceless

Am honored being here God bless you

"Do me a favour, try this pen." :)

Straight to the point, no complicated bull***t. Dan is the real deal. Listen to this guy, he is a true mentor!

The first video of Dan I watched back in 2018. I was amazed with such an 8 min powerful video.

*Sell this pen* Me: Recently i gifted this pen to my friend and she discovered her purpose is to be a writer. I’m sure you too will discover on your purpose and it all starts from you looking for a pen in a place with such a great story 👍🏼 Go for it undoubtedly:) *Sells the pen successfully*

1. people buy because of emotional 3. people not buy service, people buy STORIES 4. facts tell, stories sell

"Do me a favor and write your name down." "I don't have a pen." "Boom! Supply and demand!"

I sell appliances and they tell you this advice upfront. Most people fail at it because early on you get so caught up in the features and engineering. The moment the switch flipped was me sharing stories about my family or what I used to do before I owned the item. The next step was watching influencers and celebrities having the same product in their homes. Then you are selling a life style even in a coffee machine.

My takings on this video, the story that gives value to any commodity, thank you. 🙌🏼❤

Steps for a long term sales cycle: Number 1: Generate the requirement. Number 2: Convert the requirement into need. Number 3: Convert the need into habit.

Create a apple sticker and stick to the pen and sell it ...

An important factor that makes to sell a pen, is by creating emotions as said, but to create an emotional feel, the seller has to make a DEMAND at that particular pen to the customer that is very much needed for him at thta period , once you make that , automatically the EMOTIONS arise, supply to that Demand generated.

I had just done an interview 2 days ago and they had surprised me with selling them a pen. Caught by surprised, I advertised it for tactical reasons. I wish I had added a story of how a tactical pen got someone out of an unlucky situation.. Thank you for sharing this.

1.people don't buy logic.They buy emotions attach to the product. 2.people don't buy to get in.They buy to get out. 3.people buy stories attach to the product. That is how I would sell the pen: I would attach emotions,make them feel that it will solve their problems and attach great stories to the product.

I just remembered Leonardo DiCaprio in wolves of wall street He did the same thing And said to a guy to sell him a pen When he couldn't Leonardo said to him Write your name and the guy said I don't have a pen And Leonardo said Here you go buy this one

Great lessons. Thanks for sharing/teaching us.

Thank you for being authentic and truthful, wow you making selling understandable

A pen is like the wetness of a sponge but the ink in the pen is special it intakes your voice, your vocals and ultimately goes in to the ink when you write with it. Not to mention the colors that are in the pen, as well as your signature, left to right, up and down, the curves, the hand movements, the energy that is used to write. I appreciate you Mr.Lok

this pen had been use by different types of people, through managers, sells person, and businessman, this pen already been with all drama and success from people who use it. This pen is a genuine artifact.

"Sir, JFK signed the Apollo Mission and sent the men to the moon with a pen just like this one. I wonder what would - you - sign with it."

I do believe Mr @DanLok, I have had a major AHA Moment. Not long ago I called that a senior moment. How have I not heard of you? You are a TOTAL ROCKSTAR!! OMGosh, you must meet my mentor! I have dibs on hearing that whole conversation LOL! WOOOHOOO effin fired me up!!!

Who's LOL while reading these comments about selling that pen? 😂😂😂

Oh boy! With this music you can sell me the white house

Am so contented with the message I totally needed in my personal Buisness. Thanks Dan Lok

He cracked the sale with emotions

Hey Dan. How are your doing today? You've probably heard of that old headline that goes something like this, 'You buy a 10,000 $ suit, but everybody says nice tie!' And in today's tie-less world, you've got to ask yourself one question, 'What's as gorgeous as a tie that i can wear to add character to my personality?' Presenting the Mont Blanc JFK Limited Edition - A pen with class and history - A pen that tells the whole world that you're more than just another multi-millionaire - A pen that adds to your mystique - A pen that increases your desirability and intrigue... Yes Sir. I don't sell pens. I sell character. Thank you. That'll be 800$. And by the way, it writes pretty well too. Ciao!

Me : Buy this pen from me. Dan : Why should i buy pen from you? Me : Because i have a pistol. Pen Sold.

your videos have literally helped me change my life. Thank YOU!

This vid was uploaded 2 years ago and still relevant today. This guy is simply smart. Why invent ordinary when you can copy genius ???

Facts Tell Stories sell. Makes a lot of cents!!!

“Think of how sophisticated and intelligent you look writing with that pen! Each letter written is marked with success! By purchasing this pen now your on your first step to success! Have in your collection today.”

Kudos….Thank you for empowering me to think differently….blessings on everything you do and the lives you touch

Great content right there chief. Thanks for sharing that great content. I love 💕 it.👍✅

You’re an important man, signing important stuff. You have a lot on your shoulders, people have a lot of expectation towards you and what you represent, even when you’re the client. Stability and properity. You’re right, a pen is a comodity, the ink is definatly the same, but it’s not the pen that I offer you. I’m showing you the tool that will make sure that people have faith in your words. If a President and all of his experts trusted this pen to be in his hands, international pictures and films, you should trust it too.

Touch the Buyer's emotions and understand why he wants to buy, connect your article with their emotions and see how powerful you are in selling your items. You can sell anything to anyone at anytime. Amazing Video Dan.

One the best tips in business about how to sell goods and services. Thanks a lot Dan Lok.

Your words is so inspiring! Whenever I loose hope Dan. I just watch your video and get the positivity from your words! You are awesome!

You wear a nice suit so that your customers see a professional image. Why would you risk ruining your in person image by handing your customer a cheap pen to write with. If your customer remembers your pen then they will remember you and they will talk about you.

The pen is mightier than the sword. Everyone knows that. The pen a man uses,,,tells you how equipped he is for battle.

Yipppp, I'm inspired now! Truly worth the time to watch