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How to Sell Your Fashion Line: Private Label

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What is private label? Is it legal? Why do we care? How does it benefit me? Pros? Cons? Will it help me sell more clothes?
ALL FASHION SALES VIDEOS: ru-vid.com/group/PLwQq1-SdsNvbrYT9nMtJX9s-XyE0aq5BP
ELEMENTS OF A TECH PACK: ru-vid.com/group/PLwQq1-SdsNvYvqnyg1i1SQZ2B6jXsLmKq
INTERVIEWS WITH INDUSTRY PROS: ru-vid.com/group/PLwQq1-SdsNvYyAYcBMz5GGl0sXYNutNBN
FASHION DESIGN PROCESS: ru-vid.com/group/PLwQq1-SdsNvYcdi6lQA8NnV6wNkisWPox
THE TECHNICAL SIDE OF FASHION: ru-vid.com/group/PLwQq1-SdsNvbelgXsU7CZdFAK57Njt3aJ
***
Come find me at zoehong.com/
Need help? I sell fashion figure templates, flats templates, tech pack templates and a lot more in my shop here: shop.zoehong.com/
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www.pinterest.com/zoehong/
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Come join our group, make friends, network with likeminded creatives!
CONTACT: teaching@zoehong.com

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Опубликовано:

16 авг 2017

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Комментарии : 96

@mguerrier3 7 лет назад

Zoe I feel like you are teaching me everything I should have learned in college when I was studying fashion... and I thank you

@dajacapri 7 лет назад

Literally should've kept my $60,000 and just attended Zoe's school! Thank you so much.

@zoehongteaches 7 лет назад

Feel free to send me $60,000 any time you like. hahahahahahahaha~

@SamirAmezian 7 лет назад

hahahah well I Just saved 60,000 euros! @zoehong do your print your own diplomas LOL

@zoehongteaches 6 лет назад

hhahahahaha~ I wish

@nekrokleptic 6 лет назад

gurl, for real right?

@ezenami 6 лет назад

I don't do fashion, I'm not in fashion, I have nothing to do with any of this - I don't even know why I'm here or how I found this channel, but I just LOVE listening to you when I paint lol :) Pleasure to watch someone so real and BS free

@zoehongteaches 6 лет назад

I actually get this sort of comment a lot. It makes me really happy for some reason. Hahaha~ Have fun painting!

@NeoPhoneix 6 лет назад

Zoe you're such a wealth of knowledge on this industry. I'm not a designer or interested in the fashion industry and only found your videos because I'm learning to sew, but I have greatly enjoyed them. My favourite is the one you did about all different fabric types. Please keep your videos coming.

@abhijaisingha1461 5 лет назад

That fan at 1:16 killed me 😂❤️ we Stan a queen

@zoehongteaches 5 лет назад

hahahahahaha thanks

@kiztorres3218 5 лет назад

Because it's superfluous to talk about your amazing qualities as a communicator and a teacher, I'm going to comment on your immaculately applied, gorgeous red lipstick. Wishing you a fabulous day❤️

@zoehongteaches 5 лет назад

Actually I would prefer people compliment my teaching than my appearance but thank you for your super flattering comment! Hope you have a fabulous day too!

@maliksmith90 7 лет назад

The fan fits this video perfectly lol

@RobertRama 6 лет назад

another great video, zoe. from just 3 videos, i feel that much more confident in my surf apparel startup. it got me thinking ... initially, until i get comfortable with production calendars, open to buy, and typical volume, i plan to get a local printing company to print shirts for me using my designs. i guess in this sense i am "private labeling" my stuff through the design company and selling wholesale to local retail surf shops. never thought of it that way.

@clairejoyart5976 6 лет назад

Huh. Never thought of that, and omg, I loved the saying on your cup! Even the things you purchase crack me up! Thanks for sharing.

@zoehongteaches 6 лет назад

I wish I could take the credit, but it was a gift from a friend. We've been friends since college--she knows me very very well.

@Iyett68 6 лет назад

yeah it's true. i should've saved my money too when i enrolled to short fashion course, for you Zoe. i learned more from your videos than in my classes, really. im a big fan of yours and you answered my questions as well about this private label. thanks

@0433elva 6 лет назад

Zoe. Could you please do a video abt copy right for fashion industry? What do ppl normally do and what is right and wrong thing to do?

@zoehongteaches 6 лет назад

I'm looking into it. I want to find a lawyer who specializes in intellectual property law, because I personally don't know enough to make a video by myself about it.

@nooralhaddad381 4 года назад

Love your videos 💕 I’m learning a lot Keep it up 👍🏽

@TheGrifhinx 5 месяцев назад

Love the very quick micro-shoutout to Nasty Gal

@vanessaserrano4462 4 года назад

I love all you videos they are very helpful.

@jesusalivepasionporcristoj306 4 месяца назад

Thanks so much especially for the information and I'm so happy that I can read all the video in Spanish 👍🥰🥰🥰I love your videos 😃😃😃

@Midnight_starlight_888 Месяц назад

Thank you for your wisdom , enjoy your videos very much

@shouto3877 7 лет назад

well you teaching me your art skill for my art class in college

@cassandraberry5710 4 года назад

You are so informational!!

@deborahwolff5651 3 года назад

It can be a tough business ! It is not cut out for everyone. It can be exciting at times but keep in mind it is a business. Thank you for sharing

@dinorahhenriquez7295 7 лет назад

Thanxs thxs video content was very instructive and helphul .🤗

@ashleybohanon4186 5 лет назад

Thank you for your insight, as well.

@zoehongteaches 5 лет назад

You're welcome!

@ntswakimoruledi4771 6 лет назад

Wow really??? Didn't know that. Thanx Zoe you are a blessing me #SelfTaught

@Talkwithtina808 5 лет назад

This was excellent... thank you so much new sub

@zoehongteaches 5 лет назад

you're welcome!

@ralitsanikolova6918 7 лет назад

great points for the private label

@tomgwerzman3644 3 года назад

The fan, the shade, I'm living

@coffeeo_o6737 6 лет назад

Hey Zoe! Can you do more videos like this? I don't exactly know what that means. I guess like fashion industry vocab..? I don't know but, this was very informative. Many thanks for your vids!!!

@zoehongteaches 6 лет назад

Yeah, I plan on it.

@gglaurengg 7 лет назад

For clothing, Target private labels are Merona, Mossimo, and Cat and Jack. I think it's interesting that some of these were not private label until Target just bought them?

@henrylester4051 7 лет назад

The world of fashion is shady I remember companies knocking off items left and right and returning the clothes to the department stores...eeeekkk!

@zoehongteaches 7 лет назад

That still happens, but that's not an issue particular to private label.

@gina4808 5 лет назад

Wow very informative and awesome ... thank you for the video 😃

@zoehongteaches 5 лет назад

You're welcome!

@stephanielee2641 6 лет назад

Hey Zoe, thank you for your video:) I was struggling about how I can make a contract with the company. I do the design and they provide the fabrics. Also, They accept I can put my label, but I have no idea how to make the contract with them in an appropriate way.

@joannereayart 6 лет назад

you crack me up! x

@mjcortez2460 4 года назад

I love the fanning...

@xaviergriffin5969 4 года назад

4:12 Zoe: Why would anyone do that? I'ma tell you... (lifts coffee cup) Coffee Cup: Because crack is illegal. LMAO

@user-ib6do7hb7d 6 лет назад

I'd love to find a designer who can produce scarfs and abayas for me, custom to my style 🥀

@adamtanpahawa850 6 лет назад

hope she come to malaysia,she's quite famous among fashion student in here

@MSPMY 6 лет назад

Hi Zoe, I am wondering, if you have a specific design and a customer wants to make slight alterations, going ahead with the design and alterations, do you continue to sell the same style you had shown them, to other customers? or do you reserve the style just for them? I hope i explained that correctly. Thank you for your amazing advice, it definitely has taught me alot about the fashion industry.

@zoehongteaches 6 лет назад

Example: you have an all wool coat, a store orders that coat but with a leather collar, can you sell the version with the leather collar to other stores? Yes, unless the store pays for exclusivity. It can happen, you should ask them to order a certain quantity to give them exclusivity. Even then, you can say, I will give you exclusive rights to the wool coat with *this specific color and quality leather* to you but sell it with different leathers to other people.

@tianihinnant9073 5 лет назад

I have been looking and could not find on your channel a video on specific fashion industries and if making the clothes is essential in designing. I know you did say that what you don't know you will have to pay someone else to do but I really need something deeper. I haven't started college but next year I will be applying to colleges and i would like to have my mind made up on the industry I need to go into. Please help me.

@ashleybohanon4186 5 лет назад

When approaching a retailer with your designs, what are the things to have prepared to design private label for that company?

@zoehongteaches 5 лет назад

The same things as someone trying to get a regular wholesale order: linesheets with pricing, swatches in all available colors, photos posted on the website.

@codebrker24 5 лет назад

Ralph Lauren does this with Both Khols and JC Penny's.

@yuvan1999 7 лет назад

Quick question: Does the customer mark up the prices of the garment by a certain percentage, like with wholesale?

@zoehongteaches 7 лет назад

Yes, because it is wholesale.

@yuvan1999 7 лет назад

Zoe Hong So.....Private label is like a subcategory of wholesale?

@zoehongteaches 7 лет назад

a type of wholesale but not a subcategory.

@yuvan1999 7 лет назад

Oh okay! Thanks, Zoe!

@fashjack 6 лет назад

Hey Zoe, quick question do you think that for a designer that specializes in a subcategory that is often licensed out, private label is the way to go? Basically do you see the industry growing more in private label product verse branded product?

@zoehongteaches 6 лет назад

>>do you see the industry growing more in private label product verse branded product? Yes, because everyone wants the credit but no one wants to do the work.

@fashjack 6 лет назад

Very true! Thanks!

@shivanikarnica8395 6 лет назад

Zoeee much love from India ❤️ Will u be able to tell or do a video on best sewing machines for fashion students first years . Thanks in advance

@zoehongteaches 6 лет назад

@shivanikarnica8395 6 лет назад

Zoe Hong Exactly what i thought. Thanks ❤️

@0433elva 6 лет назад

Zoe you mean get the label ready from the supplier or the customer?

@zoehongteaches 6 лет назад

The customer gives the labels to the designer and the designer gives the labels to whoever is doing the sewing.

@0433elva 6 лет назад

Zoe Hong Hi Zoe. Are you sure its customer that supplier? Im confused..

@yourfavwonch 7 лет назад

It might sound shady, but it's kinda smart. It's alot less work for a pretty good pay off.

@zoehongteaches 7 лет назад

It's not a lot less work. It's about the same. You've already put in the product development time to have the sample to show the customer, which you were doing with your stuff anyway. You're going to do the production when it's sold, just like the rest of it.

@mioangel1227 3 года назад

I know why you laugh because is better than cry! It's too much! Thanks God I survived! 😁

@dindog22 7 лет назад

Did you get some new organizing drawers behind you?

@zoehongteaches 6 лет назад

Yes and I adore them.

@TheaDee 6 лет назад

They look like the ones I have from IKEA.

@111pandalove 5 лет назад

My internship was interning with a client and wanted us to make a childrens' line. Somehow the project got put on hold (its been 3 months now) and now I have a boy and girl collection with 40 pieces between them. I have the sketches made, color story, and suggested textiles that I wanted. Should I try and sell it or do I need to wait to see what the client wants to do?

@zoehongteaches 5 лет назад

You need to have some conversations with the parties involved, especially the people who put up the money. Generally the goods belong to whoever paid for everything. If multiple people paid for getting everything made, you need to get everyone's OK on paper before you try to do anything with it.

@111pandalove 5 лет назад

Zoe Hong Ok. Thank you!

@11kindpunk11 5 лет назад

I have a feeling she was talking about yeezy as the customer.

@eantabaday8408 7 лет назад

So just to clear up, I, for example, can have my own brand and also be a private label? Sorry I heard you touch on it a little bit, but I just wanted a really clear answer :) Or, can I be a private label to begin with and then become a brand when I'm ready? Okay that was the last question xD

@zoehongteaches 7 лет назад

Yes, you can do both, many companies do both, and yes you can start one and add the other element later when you're ready.

@eantabaday8408 6 лет назад

Zoe Hong Thank you Zoe!

@heytrev 7 лет назад

did you have your own team that sewed theses garments or did you get them sewed somewhere else ?

@zoehongteaches 7 лет назад

All my private label experience comes from working as a designer for companies that had their production processes in place already. I designed changes, revised flats and tech packs, sent them off to production, and then checked out the finished products before they shipped out.

@jayjayita7649 7 лет назад

Hi, Zoe! Do you give companies only the sketch and they extrapolate the pieces to place on fabric, or do you draw them too? I ask because I study tailoring and I design directly the paper pieces to place... By the way I started being interested in fashion drawing thanks to you! Where can I show you my "masterpieces"? XD Sorry for bad english, i'm still trying to learn technical words...

@zoehongteaches 6 лет назад

Do you mean do I make the patterns? I have done it, but mostly I hire pattern makers.

@jayjayita7649 6 лет назад

Zoe Hong I'll try to be more clear, despite my poor technical lexicon. As a tailor, my work consists in developing a garment based on customer's preferences, I usually already have fashion figures books to take inspiration from (that's why I want to draw my very own ideas instead). Then I note measurements and I draw everything 1:1 on paper, i cut every piece and put them on the fabric; the rest is history... I was talking about the 1:1 paper pieces, that fashion factories use, too. I hope I explained better. In the Instagram photo I linked, at the bottom right you can see an example instagram.com/p/BK0yOESgaSH/

@zoehongteaches 6 лет назад

Those paper piece you have pinned on the fabric? They're called patterns. In the industry, paper patterns are usually made of thicker papers/boards, but essentially that's what they are.

@mioangel1227 3 года назад

"why they do that?" Because Crack is illegal! LoL