Mariah, you have succeeded in giving an excellent tutorial. I am just beginning my Shopify journey, and your information today has helped greatly. Sadly, most tutorials I see, whatever the subject, could be done better. I simply don't have the patience for most presentations I come across. You speak clearly, and succinctly and have the correct speed. The lighting and audio are perfect. I just don't know why most presenters can't figure this out and adopt these simple steps.
Thank you so much for that feedback. I appreciate it, truly. ✨ Creating videos is definitely a learning experience so TBH it’s taken a while to even make it this far. I’m glad I’m on the right track 😉
She read my mind, here I am using the restroom thinking I need to write all this information down and have it saved for reference in the future, and then that simple interrupt ended being actually useful
Thanks. I like SEO about as much as oral surgery, so this made the process a little less painless. Now I need to go back through the SEO for all 200+ products I have. This is gonna take a minute.
Yep! Search Engine listing is exactly what it is, you just have to click edit or whatever that button says. Then it will open up and allow you to modify the SEO title & meta description.
You’re welcome. Glad it was helpful. That question is kind of loaded lolol. It depends on a lot of things, and mainly, what the keyword is. In most cases, no because you don’t want Google to think you’re trying to have numerous pages show up for the same keyword bc you could get a penalty from that. Only one page will typically show up for each keyword, but that’s why we typically target long tail keywords and clients will combine product pages and give variation options for customers, vs. each option having its own page. You could also target a keyword with a collection page. There’s a lot to juggle with making this decision, hopefully that shines the light on a bit of clarity! ✨
Again, another great video! I am planning to update my shopify theme in the new year. Is it ok to start optimizing my product and collection pages now on my current theme? or is best practice to wait until I have migrated to the new theme? I would hate to lose out on a few months of SEO optimization.
Thank you!! So that’s kind of a loaded question because it depends. Changing themes can change your SEO depending on the themes coding, structure, navigation, etc. If you’re curious about specific things, you can reach out to the theme developer and ask and they should have more information for you. Ideally you would start now to build momentum but it’s hard to say what would be impacted when changing themes. I know it’s vague, but hopefully that helps!
Great video! Quick clarification: When dealing with many similar listings (like the same product but many different patterns), is it better to target a different keyword for each? For example, if your client has several fall wreaths, is it better to name each product "Fall Wreath- *insert distinguishing feature here*" or better to do "Fall Wreath," "Fall Wreaths," "Autumn Wreath," etc? Also, I tried perusing that client's site you use an an example and on desktop it's impossible to access the dropdown menus on the top bar because every time I try to click on something, the menu disappears...! Maybe you can give the a heads up :)
I haven’t worked with the client in a while but I’ll give her a heads up. Thank you!! And yeah how you handle this depends on the context of a few things. Sometimes it’s better to have a variation product with the different options being clickable under one product. Other times it’s better to target the collection itself for the target keyword vs specific products. But if you have similar products as single products and don’t want to do variations, yes you’d make sure the distinguishing feature is in the product title, which is also just good for user/shopping experience. You can also try to target different synonyms on different products, like “autumn wreath” or “orange fall wreath”, kinda just depends on your preference and how you want to name & organize your products, and it depends on the competition of the keyword. Like what’s showing up on page one for those keywords when you Google them? Collection pages? Product pages? Hopefully that extra context helps a bit, but there’s a few ways to handle it, depending on the situation ✨
@@MariahMagazine Got it, thanks! Also, any ideas for why suddenly something would drop 90 places in ranking?! My client's collections page was ranking top 10 and now it's down to 100 😭 I'm a VA and learning as I go, so I know it's not like my client will be upset with ME over this, but I'm trying to understand what happened!
@@KarinVitale There are SO many factors that could come into play with this. Google "why did my google ranking drop" and there are a ton of posts that talk about this more in-depth. I've also seen droppings happen, and then come back the next day. Google doesn't usually tell us for sure, unfortunately.
Would it be bad to use the same search engine listing and page and meta description? All of my mugs are "funny and sarcastic mugs and tumblers" for my title. And my meta descriptions repeat the title of the mug follow by a generic "A great gift for anyone or your own mug collection. Perfect for coffee, tea, or even dessert. Shop now.." Is it ok to use the same consist words or is that just as bad to do it in the meta description as it is in the product description?
You don’t want the meta description or SEO title to be duplicated or the same as any other page, ideally. If products are similar it’s okay to have overlap, we just don’t want straight up copies. Try inserting what makes each product different from one another, whether that’s size, color, shape, material, etc.
@@MariahMagazine oh boy. I appreciate that but I might have a lot more work to do. My keywords are funny / coffee / mug. Most page titles in the search engine descriptions start with “funny mugs and tumblers | | Sippin Shop”. The descriptions all start with similar.. “funny, sarcastic coffee mugs and tumblers. . And sometimes like “gift for mom”. Is this too redundant even with the one extra sentence to reflect the product?
It depends on the theme you’re using. I’d say with most Shopify themes I’ve seen, yes. The product title is usually setup as the H1. You can always double check in a chrome browser by right clicking on the product title, click inspect, and then see if that product title is in fact wrapped in an H1 tag. (Looks like product title ) hope that helps!
Hello i have a question, i have multiple variants of a product, is it better to make each variant own productpage or one product page with 2 variants of it. I m asking this because of duplicate content. I have also alot of the same keywords on the collection page because all the titles of the products start with the same keyword..
All of this depends on a lot of things. It's impossible to give great info without working on the project myself. For most things, it's good to have variations on one product page, unless you're targeting really specific keywords with the variants. It's on a case-by-case basis, dependent on strategy & keywords. Same thing with the collection pages, it's hard to say without me consulting on the project specifically. Essentially just make sure that each collection is different enough to be its own collection, and not just create different collections to target keywords. The website in general should benefit the user FIRST. If it makes sense for a user, that's the priority. Hopefully that helps!
I have a video that dives into SEO titles & meta descriptions for Shopify that includes tips. I don’t have a video on naming products and coming up with their product titles that show up on the front end (not sure if that was what you meant or not).
I found this really helpful, as I only have a Shopify store, and NOT an Etsy store. Most SEO training videos i've seen tend to focus more on Etsy, and it seems to me that writing descriptions for Shopify is very different to Etsy. I'm really struggling to get traffic to my store, (without paid ads at this time). I think I've optimised pretty well, but I have about 250 products listed. Do you think that is too many products? Does it overwhelm a potential customer?
Thank you so much for that feedback Diane! I’m glad the video is helpful 💖 I honestly didn’t even realize most SEO videos for products were Etsy related. That gives me a bit more pep in my step to create more for Shopify 😉 so 250 products, honestly, it’s alllll about how your categorize and organize them on your store. If there are relevant categories and collections for shoppers to browse and things are searchable easily, even on the store itself, it helps with user experience. From an SEO perspective, as long as the products are setup correctly, it’s usually good. Sometimes using variations on single products can be helpful to lower the amount of overall products but it depends on the products/niche. But to answer your question simply, 250 isn’t technically too many. It just depends on a lot of other factors. Hope that’s helpful!!
Im wondering if the use of “Variants” is not that good for SEO, Specially when Variants have different technical features as it is our case. We sell Electronics (Solar Energy Equipment). Using Variants has it advantages and disadvantages, like using the same description for all Variants which is actually a kind of disadvantage. So thinking about using a “Variant Short text Description” Metafield for each Variant and locate that description right under the H1 Product Title. The question is, If we have lets say product: (Brand) Victron Energy (Product Type) Solar Charger (Product Model) BlueSolar (Variants) 100A and 200A, should the Product Title includes Brand, Type, Modell and all the Variants? por example: “Victron Energy Solar Charger BlueSolar 100A and 200A” or should it be “Victron Energy Solar Charger BlueSolar”?
Hey! I try to use variants in things as little as possible, but sometimes there’s no way around it when you have a massive website/online store. Keep in mind that Google won’t index every page on your website. So the question comes down to, what are the priorities? Along with what are you already showing up in Google for? So many things to unpack when exploring this. In terms of the specifics, I like to add the things that make each page different to the meta data so that it can show up for that specific keyword query when someone searches it. If someone is looking for 100A, I want my page to show up bc the user is farther along in the buyers journey that they KNOW what they want. Hopefully that helps you get started!
@@MariahMagazine Hey! After watching your video and doing some research I realised how important is to create unique pages for every product. I have changed the whole strategy and I will avoid using Variants. For some things it is of course more work but it makes it simpler also for other things. And yes people searching for concrete products are closer to buy a product as those just looking around.
8:30 Google has zero problem analyzing images and they can easily extract text and so on. The question is if their crawler use all of their techniques or not… 🤔
This is one of the best research and SEO videos I have ever watched! The keywords that you mention are they the main keywords to rank your page or can they be different keywords for each product?
Thank you for those kind words, I appreciate it! 🥰🙌 you can target different keywords on different pages but each one will prob have a main priority keyword. Hopefully that helps!
Hi Mariah! For the product Details, is it viable to use the collapsible rows from Shopify? I don’t want to jam all info there bare, but having like the collapsible rows - size, and you click, and it shows the size. Or is it making Google confused and it can’t read it? Thank you!
Ah this is a debate in the SEO & user experience world. People have different perspectives on it. As a user I prefer to see all the information that pertain to the product and don’t mind if returns, shipping, extra info if in collapsible rows. But it also depends on how much content you have and your design! Lots to take into consideration.
Hey Mariah! I've been watching your channel a long time and even was in the networking event with you online! Question: can I use the same alt text if it is the same image product? For example: the wreath from different angles, would you use the same keyword?
Hey Monica!! 💖 great question. You can use a similar alt text for all the images (including the keyword) if they’re similar & descriptive & honest, but I would just add context to why they’re different pictures. So adding phrases like “close up” or “from right side” or “displayed on door” - things like that. Hopefully that helps!
Hi Mariah. Great video you've got. i would like to ask if I need to get the Yoast SEO for Shopify Optimization. In the past, I've always been doing Wordpress SEO. I am just starting out with Shopify SEO
Thank you! You don’t have to get the Yoast app, no. If you’d like the optimization analysis like wordpress then it might be worth it but Shopify is pretty SEO-friendly out of the box, depending on what you need.
Internal linking is reallllllly helpful for product pages and linking them to one another. You can usually do that with related product plugins and such. Idk if you’d want to do external linking from a product page bc it could hurt conversions. Like we want people to stay on this page and buy, not go to a research or support article. Hopefully that makes sense!
Thank you!! I don’t have other videos that touch on it, no. You might need to do more, depends on your competition and what they’re doing for the specific keyword you want to rank for.
I want to expand the categories of my store little by little, like the Amazon website, and I started with sports equipment, but I don't know how to add other topics so that SEO is not damaged and my current sales are not reduced. If I put computer parts and accessories in an online store selling sports equipment, will it harm the site's SEO?
I always come back to the target audience when considering this. Would people be confused on the website? And the products don’t hit the same audience? Then I’d prob have two separate stores. If there’s a decent enough overlap, sometimes it’ll work. Totally depends!
@@MariahMagazine Thank you very much for your valuable answer I do not really know. I know many successful examples that sell unrelated products, but I once added stationery along with sports equipment, but it didn't get a good ranking on SERP at all and the stationery didn't sell at all. Maybe I need to separate stores in all different topics.
This is the first time, since researching SEO, I finally understand it. Thank you alot. Alot of the others just say buzz words, without actually showing it.
Ahhhhh yessss 🙌 this is why I started my channel. It’s been my mission to break this stuff down in a way that actually makes sense. Thank you so much for your kind comment ✨
Hi! Thanks again for the video suggestion! Just published how to optimize a Shopify collection page for SEO: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-sjdClcCF-vE.html
@@krystinajarvis8780 Hi! Just published how to optimize a Shopify collection page for SEO: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-sjdClcCF-vE.html
@t.c857 Hi! Thank you so much for the suggestion! Just published how to optimize a Shopify collection page for SEO: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-sjdClcCF-vE.html
Thank you thank you thank you! This is EXACTLY the information I needed in a quick and incredible easy format to follow. Thank you for helping small businesses like me!! :)
Aw yay this makes me so happy! I’m glad I could help. Let me know if there are any other things you need insight on. I use feedback from videos to inspire new videos for the channel!
Did most of it thank you so much for your videos they are really helpful. One question after I did a site audit it shows duplicate title and meta description. But there is no duplicate , it's just multiple pages of the same collection. And there is no way I can add meta for every page??
I’m glad! ✨ When doing an SEO audit, we have to remember that whatever is pulling the info for the audit, is a robot. Some things we take with a grain is salt. Other things we take action on. That’s why when it comes to audits, the findings require context to be able to see if we need to change something or not.
Hello there. Your video is really straight forward and deep. Can you please make one video "how can we set up schema markup on shopify website for product, pages, collection, blog post etc".
This is excellent. The only piece I'd add (which maybe it's there but I missed it) is to also rename your image files according to whatever keyword you're after.
Brilliant video- Awesome to follow along, very user friendly. I've subscribed and look forward to following your tips and your business journey. Wel done Mariah and thankyou!
Thank you, Mariah. Your video and the way you explain things are very easy to understand and very clear. It helps me optimize my product pages on Shopify.
Thank you, thank you, thank you. I’m not very good at websites and it’s a struggle to build one on Shopify. Your very generous with your knowledge. Answered prayer…
Great info! I watched your whole video. The only thing I would say is you might want to crank up your volume in your microphone because I had to turn my TV up really high up just to hear you
Hi! Thank you for this video! I have a question. When I google my product, the description there shows the materials and shipping (which is smth that I added to all of the products in the Online Store mode) and for some reason not what I added in meta description. I wonder how I can change it
Hey Allie-Ann! I would try resubmitting the product URL to Google again via Google Search Console so it can recrawl it. Sometimes it takes a few days for Google to recrawl it. After that, the new meta description should show up. If not, Google might prefer to show whatever it’s choosing to show. Google doesn’t always take our custom meta descriptions, sometimes it populates its own based on what it thinks will get people to click. You can check when Google last crawled the specific page just to double check by watching this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-wcwqIo88ClA.html - hope that helps!!
So helpful thank you! Does Google scan for seo in drop down boxes? I have several drop down sections that provide additional info about my products e.g. product materials - Thanks 😊
I think you’re referring to content hidden by accordions? Google states that content that requires a *click* to view is read the same as other content but a lot of SEOs don’t believe it and think hidden content is devalued. Sooooo the jury is out on it lol I think it might depend on how competitive the keyword is that you’re trying to get that page to rank for. And a few other factors. So, you should be good but if you’re not getting results, it might be worth testing.
@@MariahMagazine when you add a product in Shopify, in your left panel at “product organization” field, you have “Product type”, “Vendor” and “Tags”. How many tags do you recommend one adds?
Hey Mariah, you have made it really clear and straight. But I have a question so now I know where to put the Keywords and what is the keyword. so will it become the keyword automatically by putting in all 07 places or should I make that Particular word as a keyword in Shopify.
Hey! There really is no way to “tell Google” what your target keyword is (there used to be, kinda, but it got spammy really quick) - so in order for the Google bots to understand what your keyword or “main idea” or “topic” is, you have to give them context clues. So putting your keyword in certain areas, along with creating helpful content around that keyword/topic, helps the bots, in a round about way, to understand what you’re targeting (aka what your topic is). Hopefully that helps!
