How to Setup Conversion API For Meta (Facebook) Ads in 2024

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Setting up your Conversion API could never be an easier.
If you're wondering what is the best way to improve your tracking with Meta (Facebook) ads, you need to set up the Conversion API to get the most accurate data.
There are several ways to do this. There's a simple way that almost anyone can do.
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Опубликовано:

29 сен 2024

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Комментарии : 25

@wellmadecoffee 9 дней назад

No trigger available when I try to select Facebook conversion app, why?

@brandarrow. 9 дней назад

The trigger won't be Facebook conversion. It will be whatever event that you're trying to track. So if it's a lead event you want the trigger to be a form submit. If it's a purchase it's the order event.

@chaddlepaddle 10 дней назад

Are you sending data that was not driven by Facebook as well? That was something I was unclear on. Like, do you just push all lead data through, even if it came from something else or how do you inform Facebook, without drumming up false positives? I have experience sending offline conversions/api conversions in Google Ads, but I used click IDs to determine what to send, here there didn't seem like there was a distinction, so I am wondering how that separation happens?

@brandarrow. 10 дней назад

The easiest way to do it is to create separate landing pages for each channel. OR you could use Zapier to filter by source so only Facebook leads get sent through CAPI.

@chaddlepaddle 10 дней назад

@@brandarrow. Okay, so confirming, you wouldn't want to open end send all data through, you are still filtering that?

@brandarrow. 10 дней назад

@@chaddlepaddle technically you could send all data through. And then let Meta determine if the event came from a Meta ad. It also depends on how sophisticated your attribution data is set up. We can get into the weeds on that topic but if you're doing some sort of scientific attribution model then it's best to send all data through.

@YarolsavSema 3 месяца назад

useless

@matthewmcgowan2787 3 месяца назад

Why would you have such a large head image blocking all the important details of the video?

@brandarrow. 3 месяца назад

Guess I didn't notice it recording the video - will record a new one with some updated tips. Thanks for pointing that out!

@Crystal_Cook_ 2 месяца назад

How do we identify the client's IP address and send click ID?

@sarah.nelson208 5 месяцев назад

Hi Kevin - when you send the lead event back to Facebook, how does Facebook know which specific ad the lead event was tied to?

@brandarrow. 5 месяцев назад

Facebook has the data on what the lead did before it leaves a Meta platform. So when you send that user information back to Meta, it looks to see what action they did prior to leaving the platform and attributes it to the proper ad.

@nat.serrano 3 месяца назад

What about mobile apps? Do I need to use this stupid conversaion api?

@yxnshi78 6 месяцев назад

The option for not wanting to be tracked is only for pixels when used on a app right? Not if you are directing the traffic for a landing page or website?

@brandarrow. 6 месяцев назад

When you choose the option to not be tracked, Meta can still track your actions within the app but it can't track what happens once you leave the app.

@yxnshi78 6 месяцев назад

Damn that sucks good that I have the Capi then@@brandarrow.