How to Shop at a Korean Market | Lost in the Supermarket | Epicurious 

Jeez clearly she got permission from the owners to film and eat the food. it's not like she's a random who decided to spontaneously go to a market an film in a store.

She's not rude. She's not unhygienic (bought things get washed, especially vegetables). Obviously they buy what they fucking open. She's a good host.

I just found these videos and I'm so stoked. I worked with Adina may years ago at Clarkson Potter. So, when I watched this video and 2 minutes in it dawned on me who she was, I was so happy for her success. Go you! -Robecca

Having watched Adina in a couple videos, I love her. She tends to go through a marketplace, thoroughly describing items to where I feel I can actually taste what she's tasting. She is as unpretentious as can be, totally open, and does not snub or pre-judge foods like so many other folks do. She is enjoyable to watch, engaging in every step, not to mention, knowledgeable in the culture and their food habits/tendencies. I much prefer Adina to Evan Kleinman, a woman who, in my opinion, is a bit elitist/arrogant, and certainly does not have a hold on food as well as she likes to imply (having heard her talk about my culture's food/recipes, she fails miserably); to boot, Adina pronounces things as correctly as possible, because she gives a darn. Keep up the great work, Adina!

That korean lady finessed for that fried chicken lol, her face was hilarious yet cringy

I visit my local HMart several times a week; I even have a HMart reward card. I have to say, this HMart is sooo much fancier than mine! I wouldn't trade mine for the world, though.

LOL the "woops I took two pieces" trick.

3:17 That's not for Kimchi. Most commonly, those are for making plum extract or fruit liquor. Kimchi is typically made in the big earthenware pots, but small batches can be made in plastic boxes. example: kimchimari.com/wp-content/uploads/2013/07/maesil-syrup_day3.jpg

These comments are exactly why it's intimidating to explore food markets of different cultures.

I would love to have her job. Getting permission to film in a store and sample the food. It looks good

It's so liberating to see her eat her way through supermarkets right then and there. Love it!

I don’t care if she’s not an expert no one else is doing this. It is nice to see what things are most some stuff in Asian markets has no English at all but I really like exploring my cooking. Thank you review more products on shelf please

I was really enjoying these videos, why is the comments section like this 😩

Girl, ain't no one putting their kimchi in a maesil jug. Most people use square containers or glass jars with wide rims. Could you imagine trying to stuff full heads of cabbage or radish down that hole and then having to reach your arm inside each time to pull it out?

Excellent video - thoroughly enjoyed it! Kudos from Korea.

Y yall acting like you never dropped something on the floor and then put it back.That's why i always just the thing most at the back.

99 Ranch Market, and a Kosher Jewish Grocery Store please.

I loved this video! It was so helpful!

I'm about to break some bad news to the commenters, those veggies have been dropped MANY times before she dropped the cabbage. Starting with the dirty farm machines that run over, and chugging out the cabbage from ground. Dropped by those packaging the vegetables, and dropped again by those sorting them at the back of the markets. Welp, looks like none of you should be eating veggies again 😊.

People on the comments section are so salty lol. I'm Brazilian and I know that a lot of the things on the south american supermarket video was not exactly correct, but as someone who hasn't been to brazil and doesn't know much about our cuisine, it's good enough. I'm just glad she put an effort to taste our food and learn a little bit more about our culture. Maybe you should do the same.

I love Adina walking around food courts and different ethnic supermarkets, awesome

I loved this but adding the music over her voice made it difficult to immerse into her explanations.

I love perilla leaves in tuna kimbap. 깻잎(perilla leaves) is also delicious when you eat it with pork belly and ssamjang.

corn silk tea is the BEST

some turkish/arabic/middle eastern supermarket pls

H-Mart is one of the Korean grocery chains, but thought that Hankook is another great Korean grocery store. In Santa Clara, there are a variety of grocery stores that have a different selection of products.

we don't put fermented sweet rice wine in our kimchi. she is a bit confused.

Tons of H Marts in Canada as well!! Love it! Once of the cleanest and most stocked places for any Korean grocery needs!!

Very informative! Mexican culture also uses cornsilk to brew and drink and pre-marinated meats. Very cool

I love H mart. Always crazy with super grumpy cashiers, but a fun experience.

Damn my local hmart doesn't have the foodcourt section. Got to go to the one in Jericho!

Imao those fish, cheese sausages was one of my childhood snacks

i wish we would have same shops in UK

I'd love to go shopping with Adina. I could listen to her all day and learn so much from her too

Her knowledge of Korean culture and how articulate she is in explaining everything is nothing short of impressive and true form of classic superb journalism.

im obsessed with her and her series of supermarkets!!!

Enjoying the video but music is overwhelming...lower volume so we can hear you better :)

My mouth was watering while I was watching 😂

her enthusiasm is so cute

I just recently found your channel and i salute the team for an amazingly produced videos. You've got a quality content right here. And you guys definitely deserve more subscribers! I hope you can do a Lost in the Supermarket at a Filipino Mart soon. XoXo

The camera man in stripes cute as heck

Lmao the way she says gochujjang kills me 😂

You dropped the cabbage in the floor!!

Wow the comment section is so toxic. The video is great! And adina is so pretty and her voice is nice!

just saw her put back the dropped cabbage??? isnt that kind of rude, you dropped it and probably bruised it. It'll get oxidised and probably thrown away because of its looks. its common courtesy to buy vegetables that you dropped/bruised...

As an Asian myself, i really dont get why asian women, especially old ones like to ask for free food from strangers. Panhandling is really embarrassing under any circumstances as far as i am concerned and I am sure she can afford a box of that assortment of fried chicken....

Love this series. I'm obsessed with super markets.

You can tell she finally did her research...she should be doing it for every episode she does.

10:45 kimbap is not a korean version of sushi!!! :-) sushi is raw fish, kimbap is actually more often made with beef!! It’s also only rolls. Sushi rolls like spicy tuna really are only considered the basic sushi in America. Anyways kimbap is not sushi ty

I wonder where this H mart is located at! One of the nicest and largest H mart I've ever seen!! Anyone has an idea?

Had to look for HMart in my area - and there is one! Went today and bought loads of goodies! Thank you Epicurious!

this video made me really happy

Octopus is lit it's so GOOD

Wish we had a supermarket like this in England. Looks great!

My H-mart (South Jersey) is in the basement of a building this H-mart makes me envious. This H-mart looks like a fancy one anyone know where this H-mart is at?

Some people are beyond stupid and redemption thinking she has not obtained permission from the owner and staff at every location she films in before going ham in the middle of a supermarket eating everything in sight. Just goes to prove we can't cure nor fix stupid in our society.

I just want to say you people are so judgmental even more than me, and I am an Asian! She knows what she is talking about! I see her passion in introducing the diversified parts of this country to you and yall just being extra critical on her. Disrespectful!

Nearest to me is in Camrbidge, MA. Gotta go check it out.

lmao when she was choking on the kimichi

I really wish a Korean could have done this..

Cool. American lady who can't even pronounce basic words teaching me to shop at a Korean market.

Must be an amazing experience to be able to just walk into a supermarket and taste everything you want right then and there. Nice job :D

Loves me some HMart.

I love H mart! Best store ever! If you’ve never been, you have to give it a try.

This is what heaven looks like

I like her, she is fun to watch!

I love your job !!!! I love going to supermarket I can stay there for a day

I'm totally in love with H Mart!

even, if you made some mistakes like somebody said, I still think that video was interesting and unique! Come one people what are you gonna do if u drop the cabbage? yep,just put it back, cuz u will wash it anyway!

I have an H-Mart and a Lotte Plaza near me, so I love Korean supermarkets.

Why would you put that cabbage back after it fell on the dirty floor ?

i love how she talks about the vegan kimchi," It's an uh...... respectable lifestyle choice..."

Oh yes, we love our cabbage

It looks so clean 😱😱😱

I recall a time the wife sent to an American grocery to buy Napa cabbage. I called her said they didn't have any. She then asked for bok choi, also out. Finally asked for green onions, yes got that. Get a case. I did so she turned it into green onion kimchee and was killer. Yeah guess there are many kinds.

best episode ever! i have those in my state!

I love these video’s! I just can not take her touching everything and putting it back.

just btw at the end she has to buy all of the things so just think

While doing some (filming)tasting inside the store do you think it is much better if someone assisting you in uniformed.Thank you and God bless Po.

haha those sausages can come in individual packages too and they are so good.

I have never, ever been to an Hmart so uncrowded... this must have been filmed at 3AM! :-)

Wow.

I love that place!

Well done. Wish we had a H Mart in Vegas!

Ima blavk guy raised by many differant types of races but koreans i like the most and dried squid and kimchee is my fav and i know dried squid is not korean fav but idk it is for me

Where is this place , I want to go 🛒 there???!!!

Which h mart is this at?

Where is this HMart, NJ? Looks bigger than any in Queens that I've been to. Never mind, it's in Jericho, NY-- saw it at the end. Well, looks like I'm making a trip out there.

why does everything need to be packaged?!

That Korean lady who asked for the chicken was really embarrassing....cringe

i dont know why we dont have it in florida!!!!!!!!!!!!!!

Our H Mart is located in the route 40 and Rolling Road Catonsville it's hard to get there when no automobile or friends who drive.

I would have benefited more if you said the Korean names of these vegetables too. I live in a rural province in Korea and all the veggies here are in Hangul. I can read it but it takes forever for me to know exactly which herb is which etc.

She's the type of person that bruises all the veggies and smashing things senselessly. Good lord women, please be a little respectful or at least a little graceful.

That "BBQ section" is actually a company called BBQ. They're amazing.

Now I'm craving seaweed.

In Korean market, groceries shop you!

What is with the saxophone blearing over the whole video??? You can barely hear her speaking. So pointless and incredibly annoying!

I wish we had an HMart in the Milwaukee area. We have to drive to the Chicagoland area the get near an HMart or an Assi Market.

Does anyone know where this exact store is located??