How to soft launch a new community in 3 steps (without the stress) | Community Management

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So, you have a new community platform ready to go. Now, how do you launch your new community? How do you get people through the door and excited about participating with each other?
In this video I am going to show you exactly how to do this in 3 steps. Whether you have forum (e.g. Discourse, Vanilla, phpBB) or a chat service (e.g. Slack, Discord, Mattermost, IRC), I will show you a simple way to get people in with the least amount of stress possible.
Your new community will be up and running in no time with this launch methodology.
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Опубликовано:

26 апр 2021

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Комментарии : 45

@getcrowdstack 3 года назад

Love this process and how you laid it out! Lots of new community builders are scared to do the "live call" portion of the work, but it pays such dividends! Do you find that the people who were in a "cohort" together tend to form bonds in the community as well?

@jonobacon 3 года назад

Thanks so much, Crowdstack, for the lovely comment! I definitely think that people in a cohort form bonds. This is one of the reason I recommend this early adopter initiative: it provide a simple way to form early bonds in a setting with a focused set of discussions and engagement. :-)

@marcohurtadovaldivia9346 6 дней назад

Best friends. Muchas gracias. Aprendiendo ando.

@jonobacon 6 дней назад

Thanks!

@Lucia-PSP 2 часа назад

Amazing information! I just found your channel and I’m here to stay! I’m about to launch my new community and this is the exact approach I wanted to take, I just wasn’t sure how. Now I know 😁

@jonobacon 18 минут назад

Awesome, so thrilled to have you here! :-)

@geoattoronto Год назад

Conversation starters. On a video platform. 15 minutes on why, vision, mission. Describe the starting content. How you can help form the group. Feedback needed. Call to do share one fact about yourself. Run a demo. Rinse and repeat.

@Leentyn_techs Месяц назад

I had to make out some time to research about this video because of my new crypto community and I found your video really helpful

@jonobacon Месяц назад

Awesome, glad it was useful!

@johnny_belmont 2 месяца назад

Liking AND also leaving a comment!

@jonobacon 2 месяца назад

You rock! Thanks!

@myislandjamaica 5 месяцев назад

Thanks

@jonobacon 5 месяцев назад

Thanks for watching!

@jelmerprins 3 года назад

Love the way you use a whiteboard as a table and write as you present

@jonobacon 3 года назад

Thanks so much, Jelmer!

@richardclinker813 3 года назад

Someone was asking me about starting a new community just the other day. Guess what? They're gonna get a link to this!

@jonobacon 3 года назад

Awesome, thanks, Richard! :-)

@ericblair9753 2 месяца назад

Appreciating your efforts with the video(s) Jono, thank you! : ). _If_ one does the fun 'introduce yourself and share something semi-nuanced about yourself' thing within the call, would you add another CTA for post-call too?

@jonobacon 2 месяца назад

Thanks so much! I think the CTA at the end of the call should ideally be to contribute in a simple but meaningful way (e.g. kick of a discussion, share an idea etc.)

@espananoshabla...6888 2 года назад

thank ! great as always !

@jonobacon 2 года назад

Thanks so much!

@renatomendes8587 Год назад

Outstandingly useful video, Jono! Thaaaaaanks

@jonobacon Год назад

Really appreciate it, Renato!

@AafkeArt 2 года назад

Thank you. Great videos, good taste in music and I've brought your book! ❤

@jonobacon 2 года назад

Thanks so much!

@nahlanagy2342 3 года назад

you are soooo amazing and helpful thank you!

@jonobacon 3 года назад

Thanks so much for your kind words!

@titoxmars25 Год назад

💕💕💕

@wolfganggehring6140 3 года назад

Sometimes, it seems starting a new community is a bit of a random thing: "I'll initiate a community, and if it's good, it will run by itself." Not so... So thanks, Jono, for this more structured and goal-oriented approach! I'll be sure to try it out. :-)

@jonobacon 3 года назад

Thanks so much, Wolfgang! Appreciate the kind words!

@Cornishcelticherbalist Год назад

Loved this ! My biggest question with the early people in the community is what’s in it for them? Would you pay them to be there?

@andyskipper1 3 года назад

Fab video, Jono - it would be great to see some examples of successful decks for use in the first couple of steps. What should they contain?

@jonobacon 3 года назад

That is a great idea, Andy! I might try and do this for a future video. Thanks for watching, and be sure to subscribe. :-)

@shirlynowak7234 2 года назад

I am definitely watching it till the end, because Jono you got yourself a new fan here, but I HAD to comment in minute 3:03 ... lol xD "Amazing that people actually pay me" ... well, you must be doing something right ;)

@shirlynowak7234 2 года назад

Thank you for this video. In our case, we already have a community of around 700 costumers but want to change them to another platform and reset it all (we are even changing the name of the community, so that it's clear that it's going to be a "new era"). We are planning on starting off this new community with them, and later on open up for new users (even if they are not costumers). Do you think it's a good idea to start the first cohort directly with all of the 700? They have been around for about 3 years with us, although our FB group is dead :/ (more reason why we are doing all this).

@jonobacon 2 года назад

Thanks so much, glad you liked the video!

@NancyFoxTV Год назад

Exactly what I needed to learn, Joni (ps searched u on LinkedIn and requested to connect). You mentioned the construct of the deck/intro. I have several that have worked in the past but not for community. Do you offer a deck outline? Thanks.

@jonobacon Год назад

Thanks so much! Sadly I don’t have a deck template right now to share, but maybe I could create one in the future - could be handy. :-)

@NancyFoxTV Год назад

@@jonobacon thank you

@msmaitatoy 3 года назад

Thanks for this video, Jono! Wondering if there is a prerequisite research done prior to deciding on who to invite to the first and subsequent cohorts? And if so, how does one go about doing that?

@jonobacon 3 года назад

Thanks, Mai! As a general rule I recommend the cohorts are people who you know and are already enthusiastic about what you do such as eager customers, avid social media fans, etc. You want them to not only help you iron out the kinks in the community, but also feel great that they were selected and invited first. This will help them to become Core members.

@msmaitatoy 3 года назад

@@jonobacon Thanks so much for this, Jono. So it's also like we are discovering what kind of community we would like to build together.

@jonobacon 3 года назад

Exactly. 😊 When communities feel like they can be created and fostered together, it increases the sense of ownership and involvement from members, and that in turn creates more interesting, diverse communities. 🤘