Starting a clothing line is a dream for many and in this episode you'll learn how, step-by-step. Portland Gear founder Marcus Harvey built his love of the Portland Trail Blazers into a clothing brand with a 7-figure annual revenue. We’ll find out how starting a clothing line allowed him to flourish as an entrepreneur in this video.
Marcus launched Portland Gear in 2014 as a way to show his hometown pride and to prove to himself that he could fulfill his dream and start a clothing brand. Starting from just 2 t-shirt designs in the clothing line, they’ve expanded to a full range of hats, hoodies, and other wearables (and, yes, more t-shirts).
Their steady growth has built them a big following in Portland, with more than 360K followers on Instagram and recognition from The Portland Business Journal, which named them one of the most admired local brands two years running. If you are interested in discovering more about how to start your own clothing line with $0 dollars then this is a must watch video.
In this video, Marcus will share his insights on how to start a clothing brand, from how much it costs to get started to how he came up with his first designs. Lots of high-profile people wear their gear, including most of the Trail Blazers, and that’s given their brand excellent name recognition. It truly is an amazing story on how to make your own clothing line a true success.
We’ll find out how Marcus got Portland Gear on the local radar and how his marketing approach has shifted as the company has grown. When it comes to learning how to make a clothing line grow and prosper there is plenty of wisdom to take away from this business interview video experience.
Portland Gear brings in big revenue but it’s a small business at heart, with just 10 employees which is a true testament on just how possible it is to find the information and resources needed on how to start a clothing line with no money.
Marcus describes his staff as a “well-oiled machine” where everyone knows their roles and is committed to building the brand. We’ll find out how he cultivated this culture and how he manages his team to maximize efficiency and reach their full potential.
If you’re thinking about starting a clothing brand or finding out more about how to start a clothing company, this video is a must-watch! You can find out more about Portland Gear online at portlandgear.com.
Check out our complete guide to starting a clothing line: www.upflip.com/blog/how-to-st...
If you’re interested in buying or selling a business, then visit: www.upflip.com.
Want more? Then check out these other videos we have done on clothing business:
How to Start a Clothing Business (See How He Did It) ►
• How to Start a Clothin...
How Afshan Makes $60K/Month From Her Shoes Business ►
• How Afshan Makes $60K/...
Resources:
www.upflip.com/academy - Launch and scale your business with our expert-led Academy
www.upflip.com/equipment-list... Premier Equipment List
Time stamps:
0:00 Intro
1:35 Why Did You Start Portland Clothing
3:08 Starting Costs and Current Costs
4:23 Product Review and Merchandise Advice
6:03 How Much Money Do You Need To Start
7:13 Profit Margins
8:54 Business Property Layout
10:25 Growing Your Business With Instagram
12:04 Gross Sales and Current Sales Goals
13:15 Marketing Do’s and Don’ts
14:33 How To Make A Shirt and Product Pricing
17:08 Initial Business Focus and Community Events
18:43 Customer Feedback
19:40 Tips & Advice
21:51 Outro
#howtostartaclothingline #startingaclothingline #clothingline
15 июн 2024
