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HOW TO START A STREETWEAR BRAND PT. 2 • SETTING GOALS, CUSTOMER PROFILE, FINANCIAL SHEET 

THE CASUAL
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Part 2 of the series is here and we explore some of the essentials of starting your brand before you even begin designing. We take a look at your goals, building a customer profile and the start of your financial sheet. Q&A Session at the end so stay for that!
The Casual is the home of international street fashion, culture, and lifestyle from the perspective of Japan. Keep it locked for all the latest from Tokyo and beyond.
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30 июл 2024

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Комментарии : 203   
@willfritz7903
@willfritz7903 4 года назад
Bro u don’t know how helpful you have been I learned so much just from these videos, all the other videos are the same.
@ogdonchristo
@ogdonchristo 2 года назад
Can you do a video more about the bell curve specifically the “Lifestylers”. How do you attach your self to a lifestyle. How do you target and promote to the lifestylers?
@benoitpetry7864
@benoitpetry7864 5 лет назад
awesome series of videos. Awesome content! Thank you so much.
@jahmirjackson7
@jahmirjackson7 6 лет назад
good work with your videos man, they really have a lot of good content that allows me to put things into a different perspective
@EIIjot
@EIIjot 6 лет назад
Your videos are great. Really good quality content and delivery in terms of both what your topic is but also video quality, I dont understand how this channel isn't bigger. Really dig the content, keep up the great work!
@akete_aka_te
@akete_aka_te 5 лет назад
Thank you for this! I appreciate you taking the time to share this information. You explain in a way that makes the steps manageable ^^
@SubtleProvisions
@SubtleProvisions 7 лет назад
Awesome advice man and great videos series. I'm still learning how to nurture this interest of mine with techwear and blending old vintage silhouettes. Just trying to learn how to cut and sew the patterns myself is definitely fulfilling by itself so yeah it's definitely a passion project. Looking forward to the rest of this series.
@arielaserrano6294
@arielaserrano6294 6 лет назад
You gave some Amazing advice!!! Please continue with this series as I am interested in starting my own clothing brand.
@btlscarz9819
@btlscarz9819 6 лет назад
I am so greatful for finding you! I hope to give back in a huge way with what you are showing me! #respect
@Nytellem
@Nytellem 6 лет назад
YOUR THE GOAT!!!! My goodness this is realistic and down to earth and gives me a true format of Hey THIS is what I need to focus on before that.
@joeybaer6140
@joeybaer6140 6 лет назад
You're videos are actually full of great information and not just bullshit that's used to fill space, love the channel and can't till pt 3
@ChrisfromDevelopment
@ChrisfromDevelopment 4 года назад
9:22-9:25 I think just rekindled my dreams of designing.
@pimvg7796
@pimvg7796 7 лет назад
Great vids keep up the work, I watched all of them
@curtisphillips6418
@curtisphillips6418 6 лет назад
Love your vid bro thanks. Keep these vids coming, as for me most of this info is not new to me but refreshes my mind in the fashion world. I'm a designer that's under construction at the moment for the simple fact I moved to Vegas to start life over. Found this page three days ago and had to sub but for real this channel is a gold mine pay attention kids frfr if your real young and really want to be a designer this info can put you way ahead of the game. Didn't anyone tell me the info. he speak of it's a new age of knowledge from hipsters and designers mixed with business old tactics mixed with new tactics Also it wasn't so many different avenues one can take.
@rinaisbored8336
@rinaisbored8336 5 лет назад
I have watched alot of videos on starting a clothing line / fashion business , and you explain things fluid , and also help total newbs . Thank you for your time and effort.
@dungeonsdungeonsandmoredun2177
@dungeonsdungeonsandmoredun2177 4 года назад
Im so glad I looked into this channel/series before I thought about launching any type of brand. Not only is the information useful, you present it in a calm and organised way
@josedemorera9648
@josedemorera9648 3 года назад
How incredible to hear someone speak to your benefit sincere, original and honest. CHAPO
@burgerstudio7685
@burgerstudio7685 5 лет назад
YOU ARE AWESOME bro! I am learning a lot from you. Im very excited to launch my own clothing company!
@akadekollectionbrand2247
@akadekollectionbrand2247 3 года назад
I don’t comment on many videos. When I do that video must have said something that I relate to. I’m so glad you answered that question the way you did. You definitely won me as a sub. Keep putting that ethical material out.
@emigdia9528
@emigdia9528 6 лет назад
Your videos really motivated and pushed me to start my own clothing brand. I created a logo and a clothing brand which represents me as a music producer, inspired by the hiphop community. I want to use my clothing brand to differentiate myself from all the other hiphop music producers out there and use my logo as a marketing tool to get people to view and understand the story behind the brand and the logo.
@julian_frazer
@julian_frazer 6 лет назад
truly inspirational stuff Reggie. I'm going through this series from beginning to end, putting ideas down on paper. Your message about team-building and leadership is really important, one that a lot of younger people who haven't had at least a couple of years experience in work may not get on the first whiff -- get any job, and you'll see quickly who is a good leader, and who is a bad boss. You, Reggie, definitely seem like the former, definitely somebody I'd be proud to work with and for. And if the people watching (myself included) are serious about building a brand that lasts and that grows, then you'll either have to become a good leader or, if you can't (some people just can't, I've seen it, and that's okay if you can put the pride aside and admit to it, and focus on the stuff you're ace at for the brand), you better find someone who can be that leader, because every business needs one. Peace and love from London
@the.eazy.way.
@the.eazy.way. Год назад
This is timeless information. Thank you Reggie in 2022 for this wisdom and insight. More blessings my friend.
@richiebean7962
@richiebean7962 6 лет назад
As a young streetwear brand, learning finance and hearing these different options for people with little money is priceless information. Thank you.
@manzoj5898
@manzoj5898 7 лет назад
Thanks man really helped a lot, gave it a like
@abduldri
@abduldri 4 года назад
Thank you so much dude! You’ve been helpful a lot
@BWinc70
@BWinc70 6 лет назад
YOU HAVE A FOLLOWER FOR LIFE!!! I've truly enjoyed watch the few video's that you've posted. I plan on listening to them again. Do you have a fashion financial sheet template? Thank you Mr. Casual
@Jasim.s.b
@Jasim.s.b 6 лет назад
thank u for the video its realy helping me and other people here
@melonies.4174
@melonies.4174 6 лет назад
Thank you for the jewels! Very helpful 😀
@Wintour1000
@Wintour1000 5 лет назад
Thank you. As a fashion school dropout I realize how much you add to and influence in the fashion industry! Especially online - where do you see going to New York Fashion Week and Tokyo Fashion Week different from going to smaller events like parties or such as Philadelphia Fashion Week?
@artzgigglesdesign5562
@artzgigglesdesign5562 3 года назад
Great content, thanks
@bensoumokil
@bensoumokil 4 года назад
Thank you sir! Let's do this!
@TearitoffE
@TearitoffE 6 лет назад
That’s what I’ve been telling myself!! I was about to say if I had limited clothing to sale maybe there would be more people who want to buy like first come first serve tbh
@SelaSisla
@SelaSisla 4 года назад
Your video was superb. I've been watching videos based on how to go raise a brand that I'm thinking on currently but it seems those videos were wack. Thanks for your voice. I'm waiting for the subsequent versions..... #Bless u Reggie.
@paulchen7628
@paulchen7628 7 лет назад
I love you for this ❤️
@valentinavallll
@valentinavallll 6 лет назад
finally finished part 1. had 24 words. did my research and I'm set on a philosphy, yet still struggling with a name. thank you for all your tips and help! doing the sheet even helped me find a better sense of myself & my ideologies. thanks so much!
@user-hh9pj3ts9i
@user-hh9pj3ts9i 5 лет назад
Hey! I know it's kind of a stretch but can you elaborate on how you did your research? I have my words. Just need a little direction as to how to actually research each one of them (for example "dark" or "black". "Honest" Etc..)
@shawnlaughman7862
@shawnlaughman7862 4 года назад
Mad love and inspiration
@enzomitsu4997
@enzomitsu4997 5 лет назад
thank you for the info im trying to build my first clothing line from scratch called jandra hahaha and it mess my mind on what to do and then i hear you..... thank you
@joeybaer6140
@joeybaer6140 6 лет назад
Also Some advice to you, if recommend doing more clothing brand reviews like the one video on CDG, it helps open more people up to the world of fashion whilst also that video was one of the videos with the most views on your channel, I think it's a great opportunity for your channel to grow
@brothersoffall8057
@brothersoffall8057 6 лет назад
Awesome content bro
@atzeclub-blingfashion464
@atzeclub-blingfashion464 5 лет назад
great video!
@periperi2151
@periperi2151 4 года назад
dope stuff right here
@d.o.nmuzic3802
@d.o.nmuzic3802 6 лет назад
Great content
@NeuroMotive_tv
@NeuroMotive_tv 6 лет назад
You are being so helpful to me. I hope I'll do it!
@CornerBoothGames
@CornerBoothGames 6 лет назад
Nasira Cansev Production I'm sure you will! Be strong and confident, and stay inspired. And I hope you don't mind, I think you're very beautiful. :)
@NeuroMotive_tv
@NeuroMotive_tv 6 лет назад
thank you . :)
@prime201
@prime201 6 лет назад
welp, time to start reading, I really want to succeed, really happy I found your videos before I did anyrhing.
@coscorrodrift
@coscorrodrift 6 лет назад
Damn, this video is like so obvious, yet so not obvious. Y'all are wise, love your mentality, and how realistic you are.
@marcayres8635
@marcayres8635 4 года назад
This is awesome. I did a passion project called Delinquent Apparel for a few years and lost a ton of money but absolutely loved it but it wasn't sustainable. I have a new passion now and focussing on legacy. I followed your 20/20/20 and although coming to similar outcomes with regards philosophy, I have a ton more understanding. Your videos are awesome and have really helped me with this, thank you :) #peace
@qual1356
@qual1356 4 года назад
Wish you luck man, I'm also starting my own brand called Posers
@YAYATRAZY
@YAYATRAZY 7 лет назад
Yeeeeesssss i wanted this sooo bad!!!!!
@nightcall7398
@nightcall7398 3 года назад
I have discovered you around 2019 but sad I only saw these videos now. I have always thought of starting a brand but wasn't really serious about it. Its fun to think about and watching these videos are really inspiring! Giving tons of value in these videos Reggie! Thank you! I think trendsetters are gonna be the hardest to appeal to since (in my opinion and assumptions as a non experienced marketer) they are probably a mix of hypebeast/lifestyler as well. I imagine they're the most important because they are a mix of all on the bellcurve so no wonder selling to them is key. How do trendsetters operate exactly? Or what are some tips to think about when trying to appeal to trendsetters? Is it just observing them? Talking to them? Obviously I am not a trendsetter lol. I think I am more a lifestyler.
@uglierduckling6321
@uglierduckling6321 7 лет назад
Underrated channel is underrated
@773p
@773p 7 лет назад
great vid btw
@Danilo0717
@Danilo0717 3 года назад
You are amazing bro
@LIFEOFADESIGNER
@LIFEOFADESIGNER 6 лет назад
I'm taking the time to actually do all of these aspects for the brand your talking about as I complete this process ill make sure to let you know. Thank you so much for all your help Reggie
@JamaicanTerror
@JamaicanTerror 6 лет назад
Virgil Moore be sure to update us with a reply and also the area you are working from... Much luv n good luck my brother
@avianc6870
@avianc6870 6 лет назад
Virgil Moore im doing the exact same and im excited to see where you get, because i have no doubt im going to be where i plan on being
@dan9077
@dan9077 5 лет назад
How’s it going?
@YourJoy
@YourJoy 5 лет назад
UPDATE?!?!
@youssef4170
@youssef4170 5 лет назад
update please
@user-fs9wb1rh9z
@user-fs9wb1rh9z 7 лет назад
great video! keep it up 8)
@MiauxCatterie
@MiauxCatterie 5 лет назад
loved part two. taking notes and putting my thoughts down. thanks for this service. man it makes me want to go back to school for design. can you be a designer if you've got an eye for things but you can't draw for shit?
@brownskin9782
@brownskin9782 6 лет назад
Thank you. God bless your soul.
@urethralinfection8311
@urethralinfection8311 4 года назад
Brown Skin yes
@timheron2135
@timheron2135 7 лет назад
Honestly the best you tuber doing fashion at the moment, can you recommend any good books or articles to read on fashion, fashion designers or the philosophy of certain brands for example comme des garçons
@StudioCapon
@StudioCapon 6 лет назад
Tim Heron threads not dead is a great start.
@jackuju
@jackuju 5 лет назад
very interesting video, what do you think of marcelo burlon and off white? They both started with t-shirts (off white with some sweatshirts as well).
@wohair365
@wohair365 7 лет назад
Thank you
@SumoSkrat
@SumoSkrat 7 лет назад
Really great video. Is it extremely harder and more expensive to mass produce cut and sew pieces from your own patterns?
@marcogallo2811
@marcogallo2811 6 лет назад
My goal in creating my brand is really not to make money as you said. It's a passion. Create shirts and products that I'd love to wear, that are focused on the art, the design and original ideas.
@TheGrifhinx
@TheGrifhinx Год назад
How are you gonna keep it going without going broke tho
@henrytran7732
@henrytran7732 7 лет назад
I RATE YOU SO HARD FOR THE SOUNDTRACK IN THE BACKGROUND
@connieyuan6036
@connieyuan6036 4 года назад
Custom denim shirt with famous thing on them . Patch work and cuts from vintage t shirts and rework vintage anything clothing
@catbirdies
@catbirdies 7 лет назад
I wanna do pretty much all the content for my own brand but I'll definitely need some help for the production and all that. Is it alright being a designer, photographer, videographer and video-editor for your own brand?
@luvbreeezy
@luvbreeezy 7 лет назад
n 悪 of course if you're willing to put in the work
@PulseTrax
@PulseTrax 6 лет назад
I'm on the exact same wave as you bro, #independent
@nycto4785
@nycto4785 6 лет назад
Saaaame
@--tutothegod
@--tutothegod 6 лет назад
This is how we all rocking my brother. Grind it out
@tehsuperfast6630
@tehsuperfast6630 6 лет назад
do u know where i can buy cheap t shorts. and where can i get it printed. please help
@aqqib614
@aqqib614 6 лет назад
Hey Reggie ! coming from a country where majority of the people have no idea about hype culture and a very subtle but rising street wear taste, what do you suggest a brand should do to establish it's roots and eventually grow internationally ? btw found your channel today really love it !
@nickengebregtsen
@nickengebregtsen 6 лет назад
I need more parts 😢😢😢
@stonepillowband
@stonepillowband 7 лет назад
This was great man. We are at the production stage at the moment, it's going pretty well, we even have a factory producing our blanks in small runs for the testing. As I told you in a previous video we are heading to Japan next October to make a lookbook and show our collection to retailers there. I was wondering, do retailers buy the pieces or just keep them in consignment?
@THECASUALco
@THECASUALco 7 лет назад
Mr Fox Japan is well known for pop-ups. The most likely scenario is that you get a pop-up deal and the brand is sold for a limited time. If it's ant type of popular it will most likely be picked up by the shop.
@773p
@773p 7 лет назад
notif skwaaaaadddddd where y'all at
@cj-lm9bv
@cj-lm9bv 6 лет назад
What do you mean by entry items?
@squadboys131
@squadboys131 7 лет назад
What are some good books to read on about fashion?
@livelovedaj
@livelovedaj 6 лет назад
ur a blessssinggggg
@goldminds2899
@goldminds2899 5 лет назад
Reggie can you explain to me the difference between a merch line & clothing brand?
@kutlwanobhengu7341
@kutlwanobhengu7341 Год назад
Hey reggie can you please make a video on promoting and influencing your brand
@masomamakes2004
@masomamakes2004 6 лет назад
Any suggestions on books to read lol kuz i don't even know where to start
@easyemu1511
@easyemu1511 5 лет назад
I'm starting with hat designs, myself. Everybody and their mother are doing shirts.
@coconutgirl222
@coconutgirl222 5 лет назад
Ok but I love the nujabes background music
@tannermorris8956
@tannermorris8956 5 лет назад
Question: I know you said design whatever you want, whether that be hats or cardigans. If I was to just design sweatshirts, should I wait until the fall to start my brand? Should I wait until the right season or will people not care that it’s the summer and will still buy?
@Aa2Legit2Quit
@Aa2Legit2Quit 6 лет назад
what books do you reccomend?
@Upthechelsea35
@Upthechelsea35 3 года назад
LAUNCH A KICK ASS T-SHIRT BRAND by aj
@demarcusalexander2615
@demarcusalexander2615 5 лет назад
whats good commenting on your response to the public
@slimests1236
@slimests1236 6 лет назад
PT3?
@tomassigala2964
@tomassigala2964 6 лет назад
You the homie Reggie
@jamesmakofski6728
@jamesmakofski6728 5 лет назад
I want to step out if the typical street fashion how do I do this
@rocsirreal5392
@rocsirreal5392 6 лет назад
Can you explain extra point items please?
@teab0y
@teab0y 6 лет назад
Whats the name of the song in the beginning?
@KA-yf4mk
@KA-yf4mk 5 лет назад
do we make up the data for customer profiles or do we make one with surveys
@kelvinakati1138
@kelvinakati1138 4 года назад
U know starting a brand for the seventh time is not easy. But with what I have gotten from you I know I have a stand......
@kevinroland6616
@kevinroland6616 4 года назад
Building a team is essential as well could you do also Building a team who to hire where tobget the talent from i think that would alsonbe a good post
@alexradke4842
@alexradke4842 4 года назад
Could someone help me out with starting your financial sheet not really sure what to put on it.
@ShotsMerkzAll
@ShotsMerkzAll 6 лет назад
make a vid about number (n)ine please
@struanblack9867
@struanblack9867 6 лет назад
What are entry point items???
@Gravitysnap101
@Gravitysnap101 7 лет назад
Make a video of where to get product
@jaste_9703
@jaste_9703 5 лет назад
What is an entry point item?
@samboom9262
@samboom9262 4 года назад
what are ' entry point items ' ?? Like when he says you can start a brand with 3 products , then the rest can be ' entry point items ' ?? someone please explain...thanks
@edgarcmtz
@edgarcmtz 7 лет назад
Could a high end brand be successful if they outsource their products? For example, brands like Vlone, FoG, D&G, Prada, and ASSC outsource all their stuff from China. Is cut and sew still the best option for starting a high end brand?
@tristanbryann8252
@tristanbryann8252 5 лет назад
hello, i have this idea of a brand. just like many others whos been doing good on their own brands. i just wonder if i have to pay for a music to feature in my brand? because i do not want to get sued. or do i talk to them and tell them i will feature & credit their music on my brand? should i talk to the producer or record label? please help me know how to properly set it up, thank you!!
@brandondelacruz2933
@brandondelacruz2933 Год назад
how would you pitch your clothing (Specifically streetwear ) brand to a possible investor
@victorpiil2958
@victorpiil2958 5 лет назад
12:56
@jenaeadams8067
@jenaeadams8067 6 лет назад
Hey can you elaborate on entry point items a little more? Are you referring to if you’re a Tshirt brand maybe also try your same logo as a sticker or beach towel? Or are entry point items an item that is exactly what you want and you enter with that item and focus on those margins?
@sagepaddockreid7804
@sagepaddockreid7804 6 лет назад
YES
@qas6877
@qas6877 6 лет назад
part 3?
@aminettay
@aminettay 4 года назад
Is it samurai Champloo saubdtrack?
@zudrac
@zudrac 3 года назад
What are entry point items
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