How to Structure a Facebook Ads Account in 2024

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How to Test Facebook Ads Creative in 2024: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-CmkWzdgl6iI.html
How to Structure a Facebook Ads Account in 2024: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-RYo1ylDPKvc.html
These Facebook Ads Creatives Convert LIKE CRAZY in 2024: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-2jDQ3aPRX8U.html
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00:00:00 - 00:00:41 This video has been a long time coming…
00:00:42 - 00:01:39 Look at 10 brands’ account structures…
00:01:40 - 00:02:22 Stuff to figure out BEFORE Ads Manager
00:02:23 - 00:03:14 The Core Facebook Ads Account Structure for 2024
00:03:15 - 00:04:22 Why I’m no longer using retargeting campaigns…
00:04:23 - 00:05:05 Why you don’t need to create a “Facebook Ads Funnel”
00:05:06 - 00:06:44 Why do I separate my creative testing from Advantage Plus?
00:06:45 - 00:07:40 Some things to know about Advantage+
00:07:41 - 00:09:15 If I only had a $3K budget per month…
00:09:16 - 00:09:37 Why I don’t completely trust ASC campaigns
00:09:38 - 00:11:43 Why do some brands have more than 2 campaigns?
00:11:44 - 00:15:08 My casual POV on the creatives all brands should test

Опубликовано:

5 мар 2024

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Комментарии : 243

@DaraDenney 7 месяцев назад

Want to see a more detailed breakdown on the Creative Testing Campaign? Watch this next: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-CmkWzdgl6iI.htmlsi=_i4zaHY2LTQ7LXcu

@MonkDefense 7 месяцев назад

Thank You

@shakkkk100 6 месяцев назад

im trying to set up dpa catalog ads with advantage plus. any advice

@ramonrivap 7 месяцев назад

Thanks to you, Dara! The brand I launched in December 2023 is now selling $200K a month! I've watched all your videos, especially the ones on creative, and they've worked wonders for us. Initially, I was using your old structure, but as soon as you uploaded your video on ASC, I gave it a try. It performed exceptionally well and shifted all my budget there. Watching this video now, it all makes sense. My only tweak is that I have two ASC Campaigns each for a product family because otherwise, inventory management becomes impossible. Keep up the good content!

@Jzguan 7 месяцев назад

Did u sign up her course?

@ramonrivap 7 месяцев назад

@@Jzguan I did not, mostly youtube and what Dara posts on X, but a couple of friends have and highly recommend it!

@DaraDenney 7 месяцев назад

Love to hear this!!

@thiagoroldanmarketing 7 месяцев назад

@@JzguanI did. It’s amazing!

@Marketingfastlanes 2 месяца назад

@@DaraDenney Hi! I have 2 a very important question that is confusing me a lot: 1. Does the custom audience we create automatically get updated with time? Like 180 days website visitors will get updated as time passes or would we have to create a new one after a week or so? 2. I have heard that in retargeting campaigns we usually retarget warm audiences with discount offers like 10% Ad creatives, but would have to create a new product page every time and for every single product that reflects that 10% discount? Because if the price is the same and the product page is the same, people will not get a good impression. Please guide me a little!

@hurdur6828 7 месяцев назад

Dara, I rarely comment on RU-vid videos but I just want to thank you so much for providing such huge value to the community. I really appreciate the work that you do :)

@adamk7981 7 месяцев назад

Simple is better. And that's why i love this ads system. You can beat your opponent with creative, rather than budget.

@DaraDenney 7 месяцев назад

Exactly :)

@thebadterrorists5323 6 месяцев назад

I like the two camera set up, info then... "come closer I have something to tell just you". Very effective. Great info by the way. Thanks.

@chrisjordon8224 7 месяцев назад

Been waiting on an updated version on how to structure meta accounts for 2024! Going to implement some changes today. Thanks, Dara!

@maha_chalawi 7 месяцев назад

@dara I would appreciate your answer to this question: When you test creatives the winners you move them to a new campaign lets call it (winner ads) and you turn off the Add set in the testing campaign of the winner Add and you run the new campaign? Because you don’t want to be running same Add in two campaigns right? I’m confused. Thanks for your help

@JaisJessen 7 месяцев назад

Question: Hi Dara, love the video and concepts behind your structure - thanks! However, how do you avoid audience overlap when scaling horizontally, on a given creative (both within your ASC+ but also in your creative testing campaign)? Context: I run ads for a women's swimwear brand, and we solely run ads through a broad campaign. We tried ASC+ last year, but there was a lot of spend going to men, who wrongfully were thursttrapped by our bikini creative. Didn't drive enough sales, so we ended up ditching the ASC+. Might start again this month, to get it working with the setup you propose. Thanks!

@nathanielvasquez6774 7 месяцев назад

Great to see an updated version of your classic FB structure videos Dara! What would you recommend for brands targeting different countries? Separate campaigns for each?

@TheLaurelNZ 7 месяцев назад

Yes! This is my question too.

@rafaelhorna868 7 месяцев назад

If the CPM and demographics are similar, i keep them together. If i have a country with with double CPM, I usualy live it separate to not skew the metrics too much.

@ryaneverson7987 6 месяцев назад

@Dara 3 quick questions: 1) Are you using DCO in your creative testing campaign? 2) What's the structure of your ASC campaign - all ads in a single ad set? 3) How do you move winning tests into your ASC - create a new ad with same creative/copy? Or use the winning post id?

@support1132 6 месяцев назад

@DaraDenney 6 месяцев назад

1. No 2. Yes 3. Post ID when possible, but with ASCs it's not, so make the ad anew.

@KshitijGosain 7 месяцев назад

This is the best way to style your video for us

@DaraDenney 7 месяцев назад

Glad you think so!

@Jas9_digital 6 месяцев назад

Outstanding one Dara...Awesome video...would be really really helpful for each and everyone out there....watching it!

@Feuerwizard 7 месяцев назад

Releasing this video for free should be illegal. You didn’t disappoint Dara. Loved it and I’ve been part of your course since day one and this is even better. Quick question… do you have data from ASC campaigns for info products? Is it worth trying them on info products tailored to let’s say only women? You can’t specify the gender when setting up ASC campaigns but maybe it doesn’t matter anymore. Would love to get your input. Thanks so much!

@DaraDenney 7 месяцев назад

It's defintiely worth trying!

@brunolupo5883 7 месяцев назад

Your videos are so helpful, clear, and concise. Thank you!

@KindredSplendor 7 месяцев назад

Another fantastic video!! If our scaling campaign isn’t doing the best these days after starting an ASC campaign would you suggest to stop the scaling campaign and just go full asc with the creative test campaign and funnel the whole budget into the asc from the scaling campaign or would you suggest slowly lowering the budget on our other campaign and funneling the amount reduced into the ASC? Thanks again!

@chris.t.1984 5 месяцев назад

Love the simplicity! What percentage of total budget would you recommend for the testing campaign?

@talkswithserge7416 4 месяца назад

Love your videos! You have helped so much. Question do you turn on catalog on your adv+ and testing ads?

@CElena-xu2xh 7 месяцев назад

Great video, thanks! How many ads do you recommend for ASC+ campaigns? How much is too much? :)

@DaraDenney 7 месяцев назад

Never too much tbh as long as they have performance. The more the better.

@Josh-wc4qt 7 месяцев назад

Dara when you create a testing as set do you: 1. Turn all the optimisations on? Like music, image filters? all that kind of stuff? (Apart from 3d render as everyone knows that’s garbage) 2. Upload static image ads in 1:1 and 9:16? Thankyou!

@carlito_sans_mcfly 7 месяцев назад

Thanks Dara for the value and transparency you deliver as usual ! You rock it !

@DaraDenney 7 месяцев назад

I appreciate that!

@carlito_sans_mcfly 7 месяцев назад

May i ask you, how do you deal with running differents brands on the same account ? 2 campagne per brand ? or it's not a good practice to have 2 brands (separate pixels) on same BM ? Once again, thank for what you share, it helps me a lot ! @@DaraDenney

@carlito_sans_mcfly 7 месяцев назад

@@DaraDenney Does it work if we have multiple products on the same nice ? putting all of them inside ADV+ and the ABO Testing ? And can't find a video where you talk about, but can we add as much we want creatives on adv+ ? Thanks Dara ! :)

@xeniakonukhova4043 7 месяцев назад

Thank you for this detailed explanation! Do you have your own course?

@MartinOlmedoStuart 6 месяцев назад

Dara, amazing video as always. I'm a huge fan of your channel. I have a question regarding promotions. When we have special dates or promotions (e.g., sales, discounts on specific categories, discounts on specific days for the brand, etc.), how do you manage those creatives? Do you add them to the existing ASC campaign and pause the ones you have running? Do you add them to compete with the top performers without promotions? Or do you create a new campaign for those creatives while still running the existing aon ASC campaign? Looking forward to hearing your answer

@SkySocialAssistant 7 месяцев назад

So, it's all about outsmarting your competition with creativity. Thanks, Dara! This is such a big help. ❤️

@DaraDenney 7 месяцев назад

You're so welcome!

@thesaxo95 3 месяца назад

Amazing content Dara! I've been running 1-campaign only, CBO with main adset and 3 2 2 DCTs to test ad but I'd like to try this structure instead, as often Facebook don't spend on new DCTs so it's hard to analyze why the failed or what is the problem. Also does ASC work with multiple countries in the same campaign aswell?

@ReelGreezy 7 месяцев назад

Hey Dara, so for your adsets you don't target any interests? And how about your placements? I know you briefly mentioned in the beginning that interests are being phased out but would love to know your deeper thoughts on this.

@GretaMilici 6 месяцев назад

Very interesting, thanks! I know that today retargeting campaigns are only useful in a few cases, but I have a question for you about the retargeting campaign structure you sometimes use. Why do you choose to separate social engagers vs website visitors into two ad sets instead of combining the two audiences into a single ad set?

@tdp.ivhisglory 7 месяцев назад

Dara! You’re the 🐐. Period! Question - when duplicating the Ad to the ASC, do we need to duplicate the ASC to introduce that new creative?

@DaraDenney 7 месяцев назад

Nope, just add it in to the already existing ASC.

@tdp.ivhisglory 7 месяцев назад

@@DaraDenney thank you, mucho!

@KaanAyfer 3 месяца назад

Great video. Quick question. You said you’d prefer to keep creative testing separate. But even if they were all in and ASC, you can still see which ads are performing better right? Which would also give you the data on what would work or not

@ionaszaro1912 7 месяцев назад

Amazing content Dara! YES we want to see more of these data tables!

@DaraDenney 7 месяцев назад

Cominggggg

@jurajmasar5108 2 месяца назад

Thank you for all the knowledge Dara :) When I follow your strategy of 2 campaings and I want to make a sale, for example Black Friday or similar - how should I structure that? Only tu put it to A+ schopping campaign, or you recommed to make new campaign just for sales creatives and after sales only turn it off? Thank you

@tuckertheremedy 7 месяцев назад

Hi Dara, love your content. What's the reasoning some of your clients are running DPAs in their own ASC? And would this mean they structure their accounts with three campaigns: Creative Testing ABO, standard ASC, and ASC w/ DPAs only? Thanks!

@robstershel 18 часов назад

Would love to know this too.

@anastasiiapavlik2247 4 месяца назад

Amazing! Yes, please, use more tables and data, it's very useful! Thank you, Dara!

@pepperbrand 6 месяцев назад

Let's try! Just two questions. How you copy - paste ads from testing to ad+ campaign? Because copy - paste available only for the same type of campaign structure. Or you are using import function? As I understand, ADS+ can have just one ad set, so how many ads you are running in ADS+? Thanks!

@meow2softcat 6 месяцев назад

Thank you Dara for your helpful info❤ May I ask when the ad is doing well, what do you mean by ‘duplicate the ad’ not the ‘ad set’?

@TNDNCY 7 месяцев назад

Hi Dara! Thanks for the insights. I am super curious how you look at the ASC's in regards to service products/experiences/not physical products? Do you use it here also? What is best practice in this regard?

@JonatasMesquita1 3 месяца назад

Hey Dara! What is the ideal creative volume within the ASC+ Campaigns? Love your videos!

@azeemmughal9446 7 месяцев назад

You have provided alot of value in this. Can you please tell what would be best if we have multiple categories to work with? Is it ok to create separate ASC campaign for each category?

@DaraDenney 7 месяцев назад

This is something I would test!

@pitchoutoum4840 7 месяцев назад

Hi Dara, great video, thank you! When doing those testing and ASC+ adsets, are you using broad audience, or stacked interest for some? Thanks!

@zoegault2237 3 месяца назад

Hey Dara, awesome content! Just wondering whether different regions is another reason why some big accounts have more campaigns? Would you recommend splitting regions out or consolidating? Thanks!

@shuaibbandeally 7 месяцев назад

Won't spend get divided from the validated top performer ad if you add more than 1 ad let alone multiple ads in ASC campaign?

@ATLEXDDW 5 месяцев назад

Questioning the same thing

@haleymcdonald197 4 месяца назад

Hi Dara! Do you see better results have the traffic go to Website & Shop or just Website?

@AntonioCapone83 6 месяцев назад

Great video! One question/clarification: in the creative testing campaign you do one test (adset) at the time or is it ok to run more tests at the same time?

@matheusrabello310 7 месяцев назад

Hey @DaraDenney! Your content is absolutely great! I have a question. Won't there be a conflict between the broad campaign and ASC since they use the same ad creatives and could potentially target the same audiences?

@LalitSharma-g4i 7 месяцев назад

Thanks for this Dara. I would love to know more about the prospecting campaign. Is the prospecting campaign a CBO campaign? How many adsets? Once you find a winner creative, then you just duplicate the ad in that one adset?

@ilovefamilyguyhaha Месяц назад

Hi Dara, what would you consider a "good" ROAS on average for small-medium e-commerce businesses?

@MyFitBar 7 месяцев назад

Hey Dara! Why do some of the adsets are set up for 2200$/day and others 50$/ day?

@lucasn2718 6 месяцев назад

Thanks all the tips Dara! For a company that is limited geographically (can ship only to specific regions or state), we can’t use ASC+. Would you still suggest to have 2 campaigns: one classic broad (maybe Campaign lvl budget) and one testing with adset lvl budget? Would you suggest to have multiple campaigns per country ?

@stockholmcompany3493 4 месяца назад

great video, i have a small question, do you exclude any public in asc or in your testing campaing? or everything is broad?

@nicholaslin7021 7 месяцев назад

thank you for putting this free content on youtube. Question about ASCs acting as retargeting campaigns. How do you go about showing different ads / different messaging for people who're at the top vs. bottom of the funnel? For example, you have 1 cold campaign leading people to a product page, and another retargeting campaign to people who've visited that page but didn't purchase. The ads for the cold campaign may be "feature call out" , "us vs. them", etc. but the ads for retargeting may be about shipping / warranty / return concerns. Is this a valid concern or am I thinking about this the wrong way?

@support1132 6 месяцев назад

Hi! Have you found the answer to this question? I just have the same one :)

@toheebyusuf6542 3 месяца назад

Enjoyed the content. Thank you Dara. Learnt alot i can use in my business

@muhammadomar997 6 месяцев назад

Thanks Dara, insghtful as always going to experiment with this structure.

@raithclothing5471 Месяц назад

Hey, do you advise adding creatives that have performed well into an Advantage Plus Shopping campaign that is already running and has great results?

@simarpreetsingh5981 6 месяцев назад

Hi Dara, I would be grateful if you could answer this question! For an apparel brand, I'd like to create 2/3 DPA catalogue campaigns (Advantage +) focussed on certain product sets we want to promote (based on performance, new collections etc.) Do I run a single creative in each campaign? I want to stick to catalogue ads, but how can I run multiple creatives like this? We've always used carousels for DPAs in the past and that's the extent of our exposure.

@Shiva.Sharma26 7 месяцев назад

Hi, We are looking to scale a specific category of our business. Would you recommend creating a separate TOF MOF BOF for it, or start putting ads in existing campaigns?

@TG-ci4wu 6 месяцев назад

Dara, one Question please: Are your "testing campaign" and your main "Advantage + Shopping Campaign" competing between themselves or not ? If yes, does it impact the cost or is it negligeable? Thanks

@Muhammad_Shaban_ 2 месяца назад

Just found you tube channel, found good , keep up the amazing work.

@lukaswenig7769 7 месяцев назад

Hey Dara, thanks for your great content. I have my own start up for almost 4 years now here in germany and I can now make a living from it together with two employees. Everything I know about performance marketing I learned on your channel. So thanks for all the free content!

@samuelgrecner1141 6 месяцев назад

Great video Dara. Can I ask two questions? If you have all the tests in one "Testing" campaign and you are introducing new Ad sets with new tests are you disrupting the campaign and therefore impacting other tests? I have noticed on my account that the same Ad set with the same creatives deliver different results if I run it in two different campaigns. This has happened multiple times, so my question is how do I know that this creative works if it can be delivering great results in campaign A and two week later when relaunched it delivers poor results?

@marketstartuper 7 месяцев назад

Thanks Dara! Do you recommend include pictures and videos in one Advantage+ campaign? Because videos always win.

@DaraDenney 7 месяцев назад

A mix of both is best.

@Maxi3311 2 месяца назад

Is it better to have two different ad campaigns for 2 different products (perfumes and hairstyling products) or it is better to have only one campaign and two ad sets? Thank you 🙏

@soundissoultv 4 месяца назад

So much value in this video! Thank you!!!

@asafbl1922 7 месяцев назад

Great video as always, Dara! Would you recommend using ASC with Dynamic Catalog and purchase events if our products are expensive, priced at $5,000 and above? Also, will you try using only ASC with dynamic catalog ads in this way? (Like, only 1 campaign, an ASC campaign?)

@DaraDenney 7 месяцев назад

I would test it.

@judieannepicoc620 4 месяца назад

I really love this video. So informative ❤❤ I am a small business owner handling our own campaigns and this senseful and free learnings are so relevant to me. Thank you from the bottom of my heart and wishing you more success.

@MizzMonet1 6 месяцев назад

I'm watching this video with intentions if setting up my first FB Ad. However im not grasping all of the terminology and info. What list of videos of yours can I watch to gain basic understanding and build from there?

@ClintonLawrence-t9w 7 месяцев назад

Hey Dara I found your channel 2 days ago and find it really helpful. I am interested in buying your course, but first i want to check will I get all updates for free if I chose 3 payments option?

@kylechristiansuarez579 7 месяцев назад

I think this big solid content was the reason why Facebook crashed. LOL

@DaraDenney 7 месяцев назад

HAHA

@mostlymauiwaui Месяц назад

Great content Dara!

@zippyatthetube 3 месяца назад

Hey thanks for posting. What if the product is not ecomm but consumer SaaS? Would you swap out the Advantage+ campaign for Leads with a cost cap or some other campaign setup?

@Iamegcd 6 месяцев назад

Hey Dara when do you use ASC+ with DAP do you create a separate campaign ASC where to insert winners adv from the testing ones? I heard that DAP shouldnt be in the same ones with standard creatives

@ryanlarsencw 7 месяцев назад

Awesome video! I assume you use broad targeting for the test campaign?

@DaraDenney 7 месяцев назад

Yes I do!

@everyoneisonsteroids2720 7 месяцев назад

@@DaraDenneyNot advanced plus audiences? If not why?

@mariachristofi2308 2 месяца назад

If I want to run a campaign for a finance firm to generate leads and make sales, choosing a traffic campaign would be incorrect. What is the best option?

@andremzk 7 месяцев назад

And I couldn't wrap my head around why my "before/ after" campaign was shut down. It wasn't "doctored". Just real photos of my flooring projects. But nope! Got flagged. Thanks for the info!!!

@Alice-xw8ow 7 месяцев назад

Thanks Dara, can you share examples of video ads to test? These could be video mashups or simply images put together in a video

@MonkDefense 7 месяцев назад

When we want to test a new creative should we make a new adset in the creative testing campaign or place it inside the same adset that has been testing other creatives? Thank you for the information, all of your videos have been very helpful with growing our store.

@DaraDenney 7 месяцев назад

Check out my new video on testing! This will help out a ton. But yes, a new creative should go into a new ad set.

@igordeoliveirasa6674 7 месяцев назад

Hi Dara. You are my Guru. I would like to know if, after testing and choosing a winning creative and put it on scale campaign (ASC), is it normal not having too many sales first day, second day, third day.. and so on.. I have to believe after some days (how many so so?) will it get better? Thank you so much. (Im worried because first day after scaling winning creative I got only one purchase!) Imagine a high CPA? Oh nooo!!

@Sagi56668 6 месяцев назад

Hi :) do you use lookalike audience? Or Adv+ is basically replacing it?

@itscoachcarmine 7 месяцев назад

Great video! Any tips for lead generation campaigns and structure?

@DaraDenney 7 месяцев назад

It's honestly the same core structure, but you may have different campaigns depending on your lead magnet strategy, if it is more a of longer sales cycle.

@purpose6113 7 месяцев назад

@@DaraDenneydo a video on ad creatives for lead magnets

@DaraDenney 7 месяцев назад

@@purpose6113 I did one on B2B recently, check that out!

@АлексейВолодин-ф1ж 4 месяца назад

hi. do you use adv+ broad audience in testing campaign or just "old" broad audience?

@fleekthelabel_ 7 месяцев назад

what budget do you recommend starting with advantage + ?€50 €100? now have 3 winning ads

@julvan10 3 месяца назад

Is FB shopping campaign also applicable to a furniture store running FB Ads? Items are at least $1,000 and users do not usually buy these items online without seeing them in person. Can you suggest what would be the best Campaign for this kind of store?

@dmadrid689 7 месяцев назад

Is ADV+ and ASC the same thing?

@karlamenzel6216 6 месяцев назад

But what if the audience in the advantage + dries out? how we get new users in that campaign? thanks allot for the video

@simondubuisson4738 7 месяцев назад

Hello Dara, First and foremost, I want to express my gratitude for the valuable content you provide. I’m contemplating the optimal advertising strategy for my multi-product health store, where each product addresses a unique set of issues. Would you advise duplicating campaigns for each individual product? To elaborate, this would involve initiating a testing campaign followed by an ADV+ scaling campaign for the first product, and then repeating this procedure for the second product. Additionally, do you think it’s beneficial to use a separate Facebook pixel for each product to more accurately track their individual performances? Regarding the campaign structure, would you recommend combining all my products into a single campaign, or is it more strategic to keep them separate? I look forward to your insightful advice and thank you again for your assistance.

@simondubuisson4738 6 месяцев назад

@nicholashunt6261 7 месяцев назад

best media buyer on YT

@murtazayousaf6384 7 месяцев назад

Hey Dara, please make a video on topic if Facebook ad accoutn get banned what will be the best possible solution? Like buy Some Ad account or get one ad account on rent etc Ooz tell the best possible solution. Like what pros can do

@DaraDenney 7 месяцев назад

Hey! I have had a few requests for this, unfortunately I don't have great guidance here. In the past, I've worked at agencies, where we've had partner managers take care of this thing rather quickly. I'll ask some of my reps at Meta about this, but I don't know how high this is on their radar unfortunately. I'll let you know if I hear anything.

@revumedia 6 месяцев назад

Would this work for local businesses (say a plumber with a budget of $1,500 a month) or would this campaign structure really only be relevant for e-commerce / national or global brands?

@raffesizzle 3 месяца назад

what do you do when you put a winner inside the ADV+ Scalering campaign, and it gets 0 spend? does that mean it was a bad creative?

@leonleong2622 7 месяцев назад

Why my campaign is learning limited ? Although I added enough budget. Anyway to improve it? Thanks

@AlfredGebara 7 месяцев назад

Great video, thanks Dara!

@karlamenzel6216 6 месяцев назад

and do you have creative tips for high priced interior design pieces such as hay? where ugly ads or us vs. them cant be used as an ad format? :)

@AlpKüçük-q4i 7 месяцев назад

Do you close not performers in your advantage+ shopping campaing when the winner take spend but do not convert?

@emkbills67 7 месяцев назад

All things being equal, what is your standard for Existing customer budget cap on ASC? Will toggling it up create more explicit intent vs. implicit?

@DaraDenney 7 месяцев назад

I use 0% most of the time.

@jassminhalawi4491 3 месяца назад

how do you add "impressions" and "frequencies" on the top?

@OrangeUtopia 3 месяца назад

Do you think that if you learn from someone which has used the older methods with fb ads which still works for them as they trained their pixel for that winner. These methods will not work if a new person was to learn the same way now for fb ads?

@Jordanpethick 7 месяцев назад

Videos and pictures in the same ad set? Or separate?

@doubleukl 7 месяцев назад

Thank you Dara! Great advice here. Question: With just having one ASC campaign; do all the creatives do their own targeting? or should similar type of products be placed in a particular ASC campaign; and the rest in seperate ASC campaigns? secondly, I've been running ASC campaigns for a number of months now; I've found that most of the budget typically goes to one or two ads; which shouldn't be a problem if you are selling a few products; however if you have 100's of different SKU's; how can there be fair coverage with this setup?

@DaraDenney 7 месяцев назад

If you have a multi-sku business, I would have one ASC+ with just DPA ads. This tends to spread things out more!

@mohamedmohsen-np9fz 7 месяцев назад

If you came back to cairo we must meet you are brilliant!!

@haleymcdonald197 6 месяцев назад

Right now my Advantage+ Shopping campaign has a Shopify catalog, and then 4 other ads (mix of carousel and video). Would you recommend keeping them all in the same campaign like that, or should I separate out the Shopify Catalog or even separate them out by Product type and have 2-3 Advantage+ Shopping campaigns running? Right now, it's favoring 1 of the ads the most and the others are barely getting spend, but the CPA is still good for all of them so wondering if I separate them if they will all get a even share of ad spend

@DaraDenney 6 месяцев назад

Generally I have seen making separate campaigns for catalog ads and BUA ads to be the best