How To Talk To Users | Startup School

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YC often says "talk to your users", but actually doing that is surprisingly tricky. YC Group Partner Gustaf Alströmer gives non-obvious advice on how to talk to both current and potential users, how to run a great user interview, and how to interpret the feedback in these conversations.
Apply to Y Combinator: yc.link/SUS-apply
Work at a startup: yc.link/SUS-jobs
Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Introduction
00:26 - Outline
00:42 - Best founders learn from their users
03:23 - Who should I talk to?
05:58 - How to interview potential customers
09:42 - Follow ups & Don't ask these questions
14:37 - MVP prototype session interviews
17:04 - Summary
#startup #entrepreneur #sales

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Опубликовано:

2 июн 2024

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Комментарии : 89

@ycombinator Год назад

What's your favorite question to ask potential users?

@Varun...372 Год назад

My favorite question is⭐ what's your ambition to your work?

@ph-lr Год назад

A great final question "What other 2-3 people should I be talking to?"

@andreascaringella8048 Год назад

What is a good number of users? Should I interview 10/200/500/1000 users? Of course there isn't a fixed answer but a scale would help.

@EmpathyForMen Год назад

I like to check if the problem my company is trying to solve is the problem they are having. "Do you have a lot of unedited content?" Then once I've edited their content. "Do you feel anyone else would benefit from this service? Could you connect me with them?"

@anasfirdousi Год назад

Out of X problems you have described during our conversation, what’s the number 1 problem you wish someone could solve for you.

@dhawaljain7860 Год назад

'The Mom Test' is by far the best book in case someone wants to dive deeper on this topic.

@alexanderprice2116 Год назад

The mom test is so awesome to show me how I've been doing customer interviews wrong. But it's not very good (to me) how do actually do them right. If you have found other tools helpful, I'd love to hear!

@ifthennotagain5195 Год назад

THIS

@William_Clinton_Muguai Год назад

Absolutely! The basic premise of the book is that a (potential) founder should NOT propose their idea/product solution first to their potential user, but interrogate them about their problem(s). Proposing the solution first is an indirect way of seeking validation. The interrogated users should recommendably NOT be a family member, or a friend because those will never tell someone the absolute truth. Why? Coz they love the founder, & so don't wanna hurt their ego.

@jimmyfl0 8 месяцев назад

Thanks! Just bought it!

@brandon6490 Месяц назад

Just bought it!

@dannysheridan4072 Год назад

Top notch content! “Don’t ask them for features; focus on their problems.”

@VishalakshiMuthuraman Год назад

This definitely changed my perspective of talking to the user !! Thank you Gustaf and team

@mirceagogoncea Год назад

Such a great talk! Thank you Gustaf and the Y Combinator team.

@chapterme Год назад

Chapters (Powered by ChapterMe) - 00:00 - Introduction 00:26 - Outline 00:42 - Best founders learn from their users 01:53 - Airbnb story 03:23 - Who should i talk to? 04:13 - Illustrate the process with a mock startup 04:37 - Plan 04:49 - Who will I speak with 05:09 - What I am looking to learn 05:58 - How to interview potential customers. 07:08 - Example customer interview 08:43 - Specific questions to ask when interviewing 09:42 - Follow ups & Don't ask these questions 11:13 - Focus on features instead of solutions. 11:41 - Examples - Gmail & Airbnb 12:41 - Next steps 13:33 - Is solving this problem valuable? 14:37 - MVP prototype session interviews 17:04 - Summary

@kushalsheshadri4281 Год назад

A gold mine! You can avoid a lot of pain as a founder if you get this right at the early stages.

@harponHQ Год назад

Can't more agreed Gustaf, simple reminder most PMs should keep in mind. Good job!

@mfarnell Год назад

this is an excellent summary that took me many years to learn the hard way.

@InFocus_app Год назад

Great video! I watched it twice - now and 2 months ago. Now I understand how this information is essential.

@HIDDENADHD 10 месяцев назад

Love that you created examples. Above and beyond!! 🎉

@Math_kru_earng Год назад

i like the way you show the real sample when you talk to users, thanks!

@luisvelarde9196 Год назад

Thank you Gustaf and team! Loved the talk!

@domen1154 3 месяца назад

This is really good! Wish there was more content like this!

@SereneNatureMelody Год назад

Thank you so much for your clarification. I have now some foundations to progress. 🥰

@educationforeveryone214 11 месяцев назад

so much value video. Thanks a lot, Gustaf .

@andy_ppp Год назад

Thanks so much for this video it really clarified the thinking here.

@ernestoramos520 Год назад

Great video bro!!. Thanks for sharing

@MohamedThiamHacker Год назад

Very insightful! Thanks Gustaf

@carlacisno6341 Год назад

Invaluable! thank you for sharing

@martinstine Год назад

Nice one Gustaf. Great course YC

@resteip103 10 месяцев назад

I've actually found out that talking to users is extremely hard, when you overcome your initial shyness, your potential clients don't respond. They flag the email as spam or don't even read it. I'll have to get creative with how I approach customers I guess, because I've tried sending emails and messages through linked in just like Gustaf suggested in the video and no one even responded.

@cometalk14 Год назад

Wow that’s so valuable. Thanks a lot!!!

@KamskiStudio Год назад

Your video quality is the best while your sound quality is like from Zoom, I am listing on a headphones and sometimes it is very loud. Please invest in a proper shotgun mic. Thank you. Your channel is very helpful. Cheers.

@marvinfok65 4 месяца назад

Probably when Airbnb started, they are passionate about their users, but not anymore. I work overseas and a regular Airbnb customer in the past, but I find Airbnb sucks in their customer service! You can't talk to anybody or even send a message to Airbnb to bring up some issues! Maybe when a company grows, the passion dies and the dollars & sense took over. If a better company were to compete with Airbnb, I would be glad to try the new company!

@econprep2012 Год назад

Great talk. Would love more Airbnb and Gmail stories.

@Reehan Год назад

waiting for this video😆❤

@IsaMutlib 3 месяца назад

This is fantastic insight

@jeromeibanez2891 Год назад

Nice video. What would be a follow up is: what are the signs that you should look for in user interviews that would indicate that an idea is worth pursuing (or not).

@kushalsheshadri4281 Год назад

I think he mentioned that in the video. 1. See if people are paying for other solutions for the problem you're solving. 2. Did you have the same problem and how did you try solving it for yourself? 3. Evaluate how easy it is to sell your product/ solution.

@shonshaji4416 Год назад

This was really helpful

@_briantravis Год назад

This is a fantastic series! I feel like it needs a standard send-off at the end, something like Thanks for watching, and ________!

@ronallan8680 Год назад

Really Really Great Video

@baurnext Год назад

so, what if the nobody actually wants to talk to you? is it a problem with idea or the founders?

@bill_lumbergh 9 месяцев назад

It’s a problem with the advice in this video. Not based in reality

@dipakagrawal4006 Год назад

Hey Shrehith, great video! One request, can you share the articles you had written in the past for IPOs of companies? Trying to understand with a few examples

@choisyin Год назад

Just want to ask is that kind of situation exist or is that work? The MVP has been prove but not yet been built and invite the customers (here I referring the some business companies) work together to build it if they think the product is valuable. Many thanks.

@customerly Год назад

Talking with customers on daily basis will give you invaluable insights on how to continuously developing new ideas and fixing the ones that are not working. This is why we created Customerly in the first place.

@rosegold.sunset4749 6 месяцев назад

Does anyone have examples of how to run a Slack group for interviewees (while in ideation phase)? Its an amazing idea!

@darksoul2474 Год назад

Thank you ❤️

@markcallan910 Год назад

Great content !

@alexanderprice2116 Год назад

Okay. I'm confused. The question "have you tried to solve this problem on their own". They must say yes. I get that. But does it matter if they have successfully solved it? Does it matter if they like that solution or not?

@techievena 2 месяца назад

Can we please have a similar video/essay on how the call will change for a D2C company?

@nguyenbang4942 Год назад

Thanks so much

@fb4br-k9at 2 месяца назад

I am a bit confused by this approach. The other YC video on this channel said how you start a startup and do not do dozens of user interviews, but build a very basic and scrappy MVP to show to your customers. Still this one mentions the opposite, interview customers and then build. Which is it then?

@emiliomimbela Год назад

Great great awesome video

@sleepystudios9597 Год назад

If I interview them then what stopping them from realizing there problem and becoming a customer of the competitor

@pamistaurjhod 2 месяца назад

Dear Y Combinator community, where do you publish your product to get testing and also get traction to your website? Any tip and lead will be a great help! Mind sharing?

@SuluhanErlan Год назад

guys please fix the sound! As much as I love the videos they still make my life hard listening to valuable information

@talentsherpa Год назад

This was fantastic. I’m building a Saas model software for hr and talent acquisition, and need a partner

@tochionuchukwu2394 Год назад

Hi Natassia, I share similar passion in solving problem in that space. Got some research and ideas I can share. I'm interested.

@anasfirdousi Год назад

Happy to hop on a call and provide feedback. Been working with recruiters at FAANG for last 7 years.

@talentsherpa Год назад

@@anasfirdousi that would be awesome. How do we proceed?

@talentsherpa Год назад

@@tochionuchukwu2394 hi. I’d love to learn about yours. How do we get in touch?

@talentsherpa Год назад

@@tochionuchukwu2394 Hello. How can we chat?

@ppp6004 Год назад

I love YC. I am looking for a co-founder.

@_briantravis Год назад

what are you interested in building?

@AlmasyAlliances Год назад

Some advice: Don't use the orange border for your thumbnails. The youtube 'already watched' progress bar is red and is easily confused with the orange border.

@chan90s Год назад

Mom's test by Rob Fitzpatrick and Hooked by Nir Eyal - Must reads

@manchu.piccuh Год назад

How many of you have read "The Mom Test"? 😆Raise hands! 🙌

@michaelkonviser8848 Год назад

Gold

@mysteriousshadow395 10 месяцев назад

Why would users bother to spend time to answer your questions anyways? "Hey, I'm interested in learning about your problems" - "No, I'm busy all day, and my time is super valuable". Like, do you give them some money or renumeration for their time talking to you?

@businessacc179 Месяц назад

When you talk about their problems, they will be happy to talk to you. Of course you have to handle the conversation appropriately

@rishabhtyagi7369 Год назад

We have a travel app. Making planning easy, simple, and quick. Is there anyone open to do a 5min zoom?

@punkpendulums 3 месяца назад

07:17 mock interview

@120dovydas 6 месяцев назад

I don’t particularly fall for people who are reading info out of a promter for the first time. Idk why ;)

@LeoMessiEnjoyer 24 дня назад

Wow really??!!!!😮 Why's that ?????

@adltya 2 месяца назад

It irritates when someone reading off of a teleprompter is obvious. Love the insights nonetheless.

@arifbergmann007 Год назад

👍

@isaac5815 Год назад

Lose the teleprompter! Let the partners speak freely and edit out the mistakes.

@prhasn 2 месяца назад

I like that you are trying, but there is so much wrong with this video. First reading from the script makes it feel very fake, Second pushing the woke climate agenda, Third content for actually how to talk to users is missing (fatal mistake).