How to Use Senior Living Marketing Data to Tell a Story & Influence the Sales Team's Behavior 

Senior living communities generate a lot of data in the course of their marketing activities to attract leads. How that data is used - or isn't used - can make a big difference in sales and occupancy success.
At Primrose Retirement Communities, the marketing team pulls the data together to tell a story, and the sales leadership uses that story to influence the behavior of the sales teams.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, is back with Jessi Weldon, EVP of Sales & Marketing, and Brandon Christiansen, Director of Marketing, from Primrose Retirement Communities. They share how they use their senior living marketing data to tell a story that can be used to influence their sales teams' behavior to improve outcomes.