Shakespeare is not better than every poet. A poet should never even have that thought. It can great affect the natural instinct in writing, for that poet.
To me , poetry comes to me as a s scenic presentation of the Tiger Temple, with Buddhist bhikshus, Buddha meditation halls and tigers lying chained by; poetry comes to as the Mayan homes with motifs and folk arts and symbols. In my poetry I talk to the aliens from Mars with the UFOs.
