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For every account on your list you should: 1. Know what they do 2. Who they sell to 3. The problems they have 4. Created a POV Then you email them with: 1. What you saw 2. What that means 3. Where their better world could be Think about the email as a short story.
Fantastic video, very valuable content. I'm new to cold email and have been intimidated getting my feet wet. The holistic perspective provided was everything I needed!
The problem is that every time one of these videos pops up for email advice.. it's companies selling to other salespeople. So they have an immediate problem. I don't see any videos of other types of software that aren't for sales teams.
I tried this framework mentioned by Mike with engineers/data leaders and got quick results. And on my channel I interviewed sales reps selling to different buyer personas: finance, operations, marketing, engineers. So yeah we are on the same page here. But I’m mindful about and want to have sales reps from different industries.
I absolutely agree, most of this content is focused on selling to sales teams in software companies. Please explain how this would work selling to, for example, a German multinational manufacturer with €Billions in revenue and 25,000 employees
I want to use cold email strategies for insurance business. Does this work for prospects that don’t feel they have a problem or are in need in the first place?
I love bith guys The host is asking good questions The guest is giving away all the secrets and this is the information others are charged big money I saw this atleast 7 times Thanks for sharing Love from India
POV: Context: Hey Mike, saw you‘re looking for quality writers in your job insurance Insight: This usually means you‘re looking for quality over mass outreach Issue: it‘s almost impossible to track and replicate what‘s working CTA: have you looked into email intelligence before? P.S.: it provides you realtime analytics what‘s working within the team
Geat insights - new to cold email - have been framed with so many industry templates - Mike definitely puts a pause on how I see cold email automation now. Need to watch it again
bro thanks for the knowledge, i’m i’m just staring out my freelance emailing, i wonder will my email be banned after reaching certain day limit? what is the number if i use gmail? i send slightly different messages every time, not just copy pasting. but i don’t want them to be in spam section of others
@@RedRumble14 thank you so much! it depends, but 30-50 emails a day is okay. If you send more, you can be banned With Gmail it’s lower, but I never used a gmail email for cold emailing.
Would be interested to hear his approach on a completely cold account, no context on the persona, except what you see on his LI and what. you know of the company from research.
Great Value in this Video! You earned yourself a sub :) I wonder though, are all automations bad? What If I prep all the personalised follow ups in advance to each business and have them automatically send out periodically? Wouldn't that just be more efficient than if I were to send them out manually and keep track of it manually? Lets say I send out my initial personalised mails to 90 cold lead from lead gen list 1 on Monday and they will be in my pipeline for the next 2 weeks. On Tuesday I send out another 90 cold leads. That's 180 new leads to manage a week and from my calculations it would almost take me 20hrs a week to generate the leads, create the personalised mails, launch campaign, and manage campaign and that's with a hybrid approach where follows up are automated but manual responses to any show of interest. I can't imagine how long it would take me if I were to manually do everything. Wonder what's your opinion on this? 👀
This is great advice but still doesn't match up in terms of quick scalability. Mike mentioned that it takes him 4 minutes to write a personalized email. As a BDR at my organization, I am tasked to write about 60 emails a day. So 4 minutes each on 60 emails is 240 minutes which is 4 Hours. 4 Hours a day on emails and I also need to make 100 calls. Whew...
@@PreciousMorgan-i2i curious, so why do you need to send 60 emails a day? Because management told it’s 60? Did they explain the reason for 60? I get your point most of time sales leaders focus on quantity (100 calls and 60 emails a day) but it should be quantity and quality
Do an experiment and see if personalization yields more revenue. you may also discover that multiple people can be sent similar emails with low customization.
in the first Email. Do you guys have your signature on their so they can check your website etc.? or literally just text and let them make a short reply like "sounds interesting" or "tell me more" and in your follow up add a signature or a link etc.? im really new to cold email so if any of you have a good source where you get information like this i would highly appreciate.
If you can't get the persons personal email then sending emails are useless If its a service for a business its great but if its for selling products and not services its useless.and plus its not just few hundred you have to send out , to me its spam marketing.
🎯 Key points for quick navigation: 00:00 *📧 Creating the Best Cold Emails* - Importance of personalization and human touch in emails, - Research and preparation are crucial for successful email outreach strategies. 01:05 *💼 Account Segmentation and List Building* - Segmenting target accounts based on various criteria, like industry or funding type, - Tailoring outreach strategies to specific segments for more effective communication. 03:07 *🎯 Understanding Prospect Tech Stack* - Utilizing data providers to research and understand a prospect's technology stack, - Tailoring messages based on the technology a prospect is already using. 05:51 *✍️ Creating a Point of View* - Crafting emails with a unique point of view based on research and insights, - Focusing on providing value to the prospect rather than highlighting the sender's product. 09:19 *🧠 Research and Personalization in Email Writing* - Prioritizing deep research and understanding of a prospect before writing emails, - Avoiding generic emails and focusing on personalized, insightful content. 19:03 *📩 Subject Line Strategies* - Subject lines should capture attention with personalization or specific details, - Avoiding common sales email tactics in subject lines to increase open rates. 20:13 *📧 Writing effective subject lines and intro text* - Importance of creating subject lines that avoid triggering mental spam filters - Tips on crafting intro text that leads with observations rather than selling intentions - The significance of engaging the recipient with a reason to open the email 22:07 *📝 Connecting observations with insights in emails* - Concept of storytelling in emails to engage the recipient - Importance of tying observations, insights, and problems together cohesively - Strategies to increase email response rates by linking observations to personalized insights and challenges 26:05 *📊 Adapting email frameworks based on the recipient's role* - Tailoring the approach based on the recipient's seniority in the organization - Balancing creativity with framework adherence in cold emails - Considering different frameworks, such as observation-question sequences for effective follow-ups 29:27 *🚀 Crafting personalized points of view in cold emails* - Emphasizing the creation of unique points of view over template-based emails - Addressing the misconception that personalization slows down the email writing process - Leveraging frameworks for faster and more personalized email composition Made with HARPA AI
Framework based on video transcript. 1. Subject Line and Intro Text: o Subject Line: Craft concise subject lines (2-3 words) to bypass mental spam filters. o Intro Text: Lead with personalized observations instead of immediately pitching the product or service. 2. Observation to Insight to Problem: o Observation: Start by observing a relevant aspect about the recipient or their company. o Insight: Provide insights or implications based on the observation to showcase understanding. o Problem: Connect the insights to a problem the recipient might face, highlighting the relevance of the solution offered. 3. Tailoring to Recipient's Role: o Recipient's Role: Adapt the tone and creativity based on the recipient's seniority. o Balanced Approach: Balance creativity with adherence to the established framework for different recipients. o Follow-up Strategies: Use alternative frameworks like observation-question sequences for effective follow-ups. 4. Crafting a Personalized Point of View: o Unique Perspective: Focus on creating a distinct point of view in each email, avoiding generic templates. o Speed and Personalization: Utilize frameworks to maintain speed while ensuring high levels of personalization. o Educational Approach: Shift the focus from educating about the product to educating about the problems the product solves.
