I work with 3 different frameworks when I write copy, one of them involves an avatars pains and amplifying that, but how can a clothing item be someones pain point, I cant wrap my head around that. I mean if somebody is selling a fur jacket for $90, I don't understand which half brain person would spend that much money when they can buy a very similar, if not literally the same thing for like $20, so I find it difficult and can't think about how I can write copy to sell expensive fashion clothing. I know there are a lot of girls out there who'd spend excessive amounts of money on fashion products, but how can I convince them to buy that? What sort of benefit can a fashion clothing item have over a normal clothing item?
perhaps mention high quality material over the cheaper version. I know he said not to really do that, but in that case for you I think it's a good idea.
