It was the story that outraged Middle England. 13 art students claimed they took a grant, spent it on holiday in Spain, and then had the audacity to call their escapade ‘art’.
As planned, the press went after the students - writing column inches after column inches of righteous indignation. The students’ sunny snaps were printed in nearly every newspaper, and their motivations were interrogated on the evening news.
Except, this is exactly what the students wanted: the media-feeding frenzy was, in fact, the result of an elaborate and skillfully executed hoax.
Rather than lounge in the sun on taxpayer money the students had actually gone into hiding for a week, busying themselves with faking their photographs, postcards and props.
When the news broke that this was all a hoax the story only grew bigger. The art students had managed to hoodwink the all-powerful British tabloid media. The predictable media reaction, they said, had been the real art piece all along.
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18 май 2024