How we shot a campaign for Ralph Lauren (in-depth film and music production breakdown)

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Breaking down how I directed a social media influencer campaign video for Ralph Lauren, from start to finish - from storyboarding to making an original song... hope you enjoy :)
TIMESTAMPS!
Intro - 0:36
The Process - 1:18
The Music - 2:09
Music Production Breakdown - 3:11
How the music helped ideation - 8:45
Pre-Production - 9:25
The Shoot - 10:48
Post-Production - 11:43
Editing Breakdown - 13:34
Conclusion - 18:20
The Final Video - 18:42
The Joke Video - 19:18
Galo the legendary producer: / galonadalin
Julian the model: / juliansaad00
Special thanks to Claudia, Ines, Almu, Emilie, Ana, Riley and Maria
TikTok: @daiki.shino
IG: @daiki.shino
Email: shinomiya.spain@gmail.com
My presets: daiki-shop.fourthwall.com/en-...
Forgot to include this in the video but kit used:
Sony ZV-E1
Samyang 35mm
Sony 50mm
Nikon 16-35mm
#cinematic #tutorial #colorgrading #davinciresolve #ralphlauren

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Опубликовано:

27 июн 2024

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Комментарии : 72

@shaundonnelly4537 19 дней назад

That soundtrack breakdown by Galo was insanely interesting!

@daikishinomiya 19 дней назад

Thanks! Glad you found it interesting. Are you more of a musician or a filmmaker?

@lennyali4652 24 дня назад

Loved everything about this video! And the music *chefs kiss*

@daikishinomiya 24 дня назад

Thank you so much

@blanket9890 23 дня назад

Yo this was great. I loved watching the process and seeing that final result. the 2nd commercial made me smile and laugh too. Seriously good job!😎👏

@daikishinomiya 23 дня назад

Thank you so much! Glad you enjoyed the commercials :)

@nickditkun 21 день назад

Randomly came across it on IG the other day and now this one on RU-vid. The algorithm is loving you right now hahaha. Great work on this!

@daikishinomiya 21 день назад

Oh love to see that! Thank you

@TimiAkindele-Ajani 24 дня назад

What a banger of a video!!!!

@daikishinomiya 24 дня назад

Thanks so much

@elcamino_project 21 день назад

really helpful to get a detailed behind the scenes. Thanks!!

@daikishinomiya 21 день назад

Glad it was helpful!

@billem16 18 дней назад

this was awesome! brand new subscriber! not sure how this made it into my recommended, but thanks YT. i loved how honest all of this was. that you didn't act like you knew absolutely everything and were an expert at everything. the honesty of the logo issue and such made this video so relatable and more real. loved the music creating story, the logo drama, etc... make more like this! also, man that logo thing would have been such a pain for me too, as I'm not a VFX specialist either haha. I feel like if I am ever up against this issue, maybe it would be helpful to drape like a poster board over every single logo or something. anyways, loved this video!

@daikishinomiya 18 дней назад

WOW. thank you so much for watching and such a thorough comment, really appreciate your time! 🫶🫶

@wissnasraoui 23 дня назад

beautiful commercial, and amazing tutorial, well done 👏🏼👏🏼

@daikishinomiya 23 дня назад

Thank you so much

@AveryAntonio 14 дней назад

so cool to see

@allendanielphoto 23 дня назад

you crushed it man!

@daikishinomiya 23 дня назад

Thank you so much

@ryanlytledesign 24 дня назад

This is incredible!

@daikishinomiya 24 дня назад

Thank you!!

@quintomedia 22 дня назад

Great video!😀

@SahalAlami 24 дня назад

you are a legend bro keep going

@daikishinomiya 24 дня назад

Thank you

@rcw6534 22 дня назад

saw this first on ig and fell in love! thanks for the bts, this is sick. respect for that photoshop stunt 😂

@daikishinomiya 22 дня назад

Thanks so much!! Glad you enjoyed it

@hospobimbo 21 день назад

thank you for sharing your process! Mad respect on the mask dedication. New subscriber :)

@daikishinomiya 21 день назад

Thank you for watching :)

@LifeofSamSafi 21 день назад

Been a while 🔥

@daikishinomiya 20 дней назад

Legend

@juanfantasma8053 21 день назад

thank you for the video

@daikishinomiya 20 дней назад

You bet!

@Pabloabyrne 21 день назад

Very inspiring!

@daikishinomiya 21 день назад

Thank you so much

@wbynan 21 день назад

Wow super sick. Intro was epic

@daikishinomiya 20 дней назад

Thanks so much

@danieltran1581 23 дня назад

love your content

@daikishinomiya 23 дня назад

Thank you ❤️

@kendrasananikone 23 дня назад

this is so sick! love seeing bts vids like this

@daikishinomiya 22 дня назад

Thank you so much

@NiisExperience 20 дней назад

Did you use phantom luts for this and which of them did you use

@daikishinomiya 20 дней назад

Nope! A mix of cineprint and my own grade if I'm not mistaken

@freetrial6142 21 день назад

but how did you "stitch" the frames back into a video after all the layers edited in PS? sorry I'm relatively new and use Premiere and PS. and this was really awesome!

@daikishinomiya 21 день назад

I imported all the images into Davinci!! They were all separate PNGs. Not really sure how to do this in premiere but you'll find a similar method when doing a hyperlapse! So looking up tutorials on hyperlapses will get you the same method of importing a sequence of images :)

@raredreamfootage 22 дня назад

Did the client approve the song before the shoot?

@jamiesaad01 24 дня назад

So cool

@daikishinomiya 24 дня назад

Thank you ❤

@filmwithred 24 дня назад

Mui fantastico!

@daikishinomiya 24 дня назад

Thank you!

@sunbreathermusic 19 дней назад

so good! Love your video production style and vision on this. Going to email you about something.

@dathofilms 23 дня назад

Amazing content bro. ongrats for such beautiful work! May I ask, what was the commercial shot on? was that the ZV E1? And if so, what ND did you use?

@daikishinomiya 23 дня назад

Yep ZV-E1!! Used the Peter McKinnon Polar Pro one I've had for a few years :)

@raredreamfootage 22 дня назад

@@daikishinomiya Wow, I was expecting "Alexa". Did it give an overheat warning at all during the shoot? How did the client react when they saw a prosumer level camera on the shoot instead of the usual bigger cinema camera setup?

@dathofilms 22 дня назад

@@daikishinomiya amazing. Well done! Colors are amazing too!

@daikishinomiya 22 дня назад

@@raredreamfootage no overheating! It's only overheated on me once filming a warehouse rave for an hour. It was an influencer campaign with me surprisingly as the influencer so it was filmed in my own time! Being a Ralph Lauren influencer wasn't on my bingo card this year but we'll take it 🫡

@daikishinomiya 22 дня назад

@@dathofilms cheeerrsss

@methodstudio8208 23 дня назад

second amazing 😍😍😍. Why you didn't use manual masking in davinci?

@daikishinomiya 23 дня назад

Thank you! I was much more familiar with Photoshop so it was faster than learning how to do it in Davinci! But for future projects defo want to learn to do it properly within Davinci. :)

@tonypmedia 22 дня назад

Is this an actual campaign for Ralph Lauren or was this a spec shoot for a social media influencer shooting a spec shoot utilizing the RL brand name?

@daikishinomiya 22 дня назад

Ralph Lauren influencer TikTok campaign! For Ralph Lauren, via a marketing agency as the middle man, with me (surprisingly) as the influencer. So many other influencers got a similar brief! Gawx absolutely smashed it too: instagram.com/reel/C40hm-POXMD/?igsh=MWRsYnNmMzJ1cmtv I think Gawx and I were the only "cinematic" influencers selected, the others were the more typical fashion/model influencers you'd expect from a brand like this :)

@daikishinomiya 22 дня назад

So although we didn't liaise directly with Ralph Lauren themselves, we liaised with and got paid by the marketing agency who were running this whole influencer marketing campaign for RL.

@tonypmedia 21 день назад

@@daikishinomiya NICE!!!!!

@raredreamfootage 22 дня назад

Why do you think you were chosen for this project? Did you have any past history with this agency that chose you? How much creative direction did the agency give you?

@raredreamfootage 22 дня назад

What would you have done if the sky wasn't clear of clouds?

@tomaszbejnarowicz 24 дня назад

the video is pretty great next time i would take more time to do the "spray shots" cause he shouldnt put the perfume like that and also spent more time on masking cause you can definitly see the text behind

@daikishinomiya 24 дня назад

Appreciate your comments 🫶🫶🫶