How & Why To Put Music Videos on Vevo

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Order THIRD EDITION of How to Make It in the New Music Business here: book.aristake.com
David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on RU-vid, their emerging artist performance series DSCVR, other music-related content they allow on the platform and much more. Learn more about Vevo: www.hq.vevo.com/
4:29 What Vevo is and how it is different from RU-vid
6:46 Official music videos and linear programming
8:11 How do indie artists get their music videos on Vevo’s platform?
13:24 Merging official RU-vid channel with Vevo
17:50 Vevo’s monetization and how they pay more than RU-vid
23:44 Does Vevo pay the same amount to every distributor?
25:46 What other music-related content Vevo allows
26:47 Where else Vevo exists
29:54 Vevo and RU-vid’s shared sales environment
30:41 Promotional editorial support behind the content
32:30 What is pre-roll social media?
35:22 Indie artist success stories within Vevo’s DSCVR series
43:43 How do artists become a part of DSCVR?
47:16 What’s the ideal artist pitch?
49:41 Do artists need to be present on TikTok?
52:27 Final question
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Watch more discussions like this: bit.ly/3LavMpa
Connect with Ari’s Take:
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Connect with Ari Herstand:
Website: ariherstand.com
Instagram: / ariherstand
Twitter: / ariherstand
RU-vid: / ariherstand
Connect with David McTiernan (Vevo):
Website: www.hq.vevo.com
LinkedIn: / davidmctiernan
Instagram: davidmctier...
Twitter: / davidmctiernan
Spotify Playlist: open.spotify.com/playlist/0RW...
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

Опубликовано:

15 мар 2022

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Комментарии : 36

@ArisTake Год назад

Use code *NMB* for *10% off* Registration, Royalties, & Release ATA course: aristakeacademy.com

@scottjakoda3631 2 года назад

For anyone with ONErpm, I just contacted them about releasing my next music videos to VEVO (since they advertise this feature) and this is what I was told... "VEVO isn't part of our package of video distribution anymore. Our partnership with them is finished, and as the artist can't access the VEVO channel we are recommending our artists to apply for an OAC on RU-vid through their dashboard (Account Settings > Join RU-vid Network), with an OAC you can unify your topic channel and an already existent VEVO channel. The already distributed videos will keep available on VEVO if you want to, but you can't send new ones."

@samjrmusic 2 года назад

I contacted them, and they were charging me money to put my videos on their VEVO Platform.

@badkar-ma 2 года назад

I'm diggin' the hair Ari! Also thank you for this information man! I have been doing my research for the past few months on how to get my music and video content out there and today I stumbled across your channel and video. I'm so glad I didn't rush and spend money on people that claimed they could get my music or content heard for all these ridiculous fees. I figured since I'm a new Indie artist and I already have a PRO and use Distrokid then that was half the battle. I just needed to figure out how to get my music along with my videos (that I am now currently making) seen and heard by a larger audience. I can really say you are a Godsend! Thank you! EXCELLENT VIDEO!! 🤗🙌👏👍🎵🎼🎶

@RIPDavidBear 2 года назад

Thanks for the interesting discussion! I just hope Distrokid hurries up with their video distribution, they've been promising it for ages

@XANDEofficial 2 года назад

Thanks Ari and David for sharing!! Gonna try to have my videos on VeVo too!! :)

@charlesemusicofficial 2 года назад

Wow! I always wondered what Vevo was. This was great information. I really hope distrokid gets on the board. Gotta make sure this is at the top of list for my next release! Thank you for this!

@renahere1885 Год назад

Hey Ari...lost track of you for a bit during Covid (my gosh...how so much has changed in just a few years!!) Great interview with great info...I was wondering myself about VEVO...thanks!

@jennifermcnuttmusic6353 2 года назад

No more videos ;( I’ve been loving the process of listening and learning from all of the great content / interviews. 👏🏼👏🏼

@jennifermcnuttmusic6353 2 года назад

Edit: I’ve literally watched and listened to all The ep’s. I do need to go back and watch some of the older pre podcast ones. Looking forward to more!

@Jack-Wrighter 2 года назад

I've distributed music videos to VEVO in the past and the royalties are definitely higher than if you just upload your videos to your youtube artist page. The thing to consider is that artists do not have access to your VEVO channel, so you don't get access to all the stats and data youtube would provide if you uploaded to your own artist page. So, for me, I stopped using VEVO as I found the demographic data provided by uploading my videos directly to my artist channel to be worth more in the long run than the slightly higher royalty payouts from VEVO.

@ArisTake 2 года назад

You should be able to get access to your analytics within your VEVO dashboard. Just ask them for access if you don't have it yet.

@Jack-Wrighter 2 года назад

@@ArisTake I actually emailed VEVO about it after watching your interview. They said it used to be a problem where artists could not get their analytics but now the analytics are merged into your AOC. If you don't have an AOC, there is no way to see your stats. Kudos to them for fixing this.

@mikepfitzpatrick7552 2 года назад

This show is very informative

@mikeheard4761 Год назад

Great informative video - my daughter is only 11 years old - but has around 30,000 likes for each of her (own) songs (maybe not millions but hardly surprising at her age) - and Distrokid has been putting them on Vevo recently too - so am seriously thinking of changing over. Her new producer reckons she will explode in a few years time - but time will tell, of course - and who knows if she will like singing when she is old enough for boyfriends etc.(!!)

@dafingaz 2 года назад

Gems!

@LaceAndCorsets 2 года назад

If I could work for vevo that would be a dream come true.

@zackburnam7032 Год назад

Great content...I know we got our artist J.R.Clark on VEVO......but I guess the bigger question is does VEVO offer marketing services???

@Dchoir Год назад

I did not hear you mentioning Ditto Music, , ,

@digitalbrain555 2 года назад

Dig your channel Ari.

@rheamusicco 2 года назад

“What he just said” Dig your channel Ari.

@lambo7266 Год назад

My brother said distrokid has it now

@AryhaNoegraha Год назад

Shymponic, Vydia too

@MITCH1221 2 года назад

I used to see Vevo a lot not as much these days

@samjrmusic 2 года назад

I contacted them, and they were charging me money to put my videos on their VEVO Platform.

@diamondstar9999 2 месяца назад

Please I want to upload my music video on VEVO and I don't know who to contact so I could upload it I'm independent artist, please help me out ,and I want to know how minutes video can put in there

@ArisTake 2 месяца назад

Your distributor can help you

@rosejeanplayz1174 Год назад

Why some singers puts vevo in theire thumbnails, 😢 i never understand.

@remyroland2424 7 месяцев назад

They shouldn't even sell their account to VEVO.

@LIlkboffical 2 месяца назад

@@remyroland2424 vevo is the reason people know them vevo promotes people music no matter what

@utrippin7486 Год назад

is it normal that every vevo link under a youtube video just leads to the vevo homepage? even tho it looks like theyre all individual links, suggesting they would lead to an artist page

@TheIzziShow 2 года назад

DITTO can get your videos on Vevo for a a fee

@remyroland2424 7 месяцев назад

I just can't see myself giving up my RU-vid Channel to VEVO just to distribute my music videos. That's why i prefer the Warner Route, where they let their artists own and manage their own RU-vid Channel.

@Adrian_Franco 6 месяцев назад

Did we watch the same video or am I misunderstanding something? The vevo guy said you can now unify all RU-vid channels into one that you control. I hope that's the case...

@remyroland2424 6 месяцев назад

There's something you didn't knew. VEVO owns EVERY Artist RU-vid channel and all the revenue they generate from RU-vid goes straight to VEVO and the artists get a very small amount of royalties, whereas other RU-vid Channels with the Warner Logo are directly owned by Warner and the artist itself. @@Adrian_Franco