How Youtube Car Reviews Became A $37,000,000 Business

Подписаться 1,4 млн

Просмотров 497 тыс.

50% 1

Launch your business with Shopify: shopify.com/colinandsamir
Doug DeMuro is a RU-vid creator and entrepreneur who reviews cars on RU-vid. His company Cars & Bids received a $37 Million investment from the Chernin Group.
Doug's Channel: @DougDeMuro
Cars & Bids: carsandbids.com/
00:00 Who is Doug DeMuro
02:30 The Story Behind Doug's $1,250,000 Porsche
05:18 The Genius of Cars and Bids
10:50 How a first date turned into a RU-vid empire
15:56 The secret to Dougs success on RU-vid
18:48 Reactive Ideation
20:28 What makes a great review video?
24:30 Why RU-vid is harder now
27:50 Why Doug shoots with an iphone
31:50 Authenticity in brand building
35:05 Why Doug Creates Alone
37:00 When Doug DeMuro's went full time RU-vid
40:05 Obsession with views and subscribers
41:50 How to stand out in a crowded field
44:50 The TikTok Invasion
46:30 Doug's Secret to Lo-Fi Thumbnails
48:55 How many views equals $1
52:35 Transitioning to TiKTok
53:48 The $37 Million Dollar Email
57:30 Doug's advice for career creators
1:00:33 Why Doug turned down thousands for brand deals
1:02:58 Doug's role with Cars & Bids
1:04:43 Doug's guide to launching anything
1:07:38 Selling Cars & Bids for $37 Million to Chernin Group
1:10:15 The Major Drawback to Investing in Creator-Led Businesses
1:14:14 What is Doug using the money for?
1:17:50 The moment Doug's life changed forever
1:24:07 Doug DeMuro's next move
COLIN AND SAMIR’S NEWSLETTER
📫 60,000+ read our free newsletter that breaks down the business of creators. Sign up: bit.ly/publish-press
ASK US A QUESTION
❔ We answer questions from creators every Sunday in our newsletter. Submit yours here: bit.ly/publish-creator-support
TOOLS & RESOURCES
🎙 Record studio-quality videos from anywhere with Riverside: bit.ly/Riverside_ColinSamir
LISTEN TO THE SHOW
iTunes: apple.co/2K1pYhu
Spotify: spoti.fi/2OnTmBC
GET IN TOUCH
🌍 Our website: www.colinandsamir.com
🌍 Work with us: ColinandSamirTeam@unitedtalent.com
🌍 Advertise with The Publish Press: www.thepublishpress.com/partnerships
JOIN OUR COMMUNITY
📸 Instagram: / colinandsamir
🐦 Twitter: / colinandsamir
🎵 TikTok: / colinandsamir
🎬 Clips Channel: bit.ly/3b4mfk9
ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on RU-vid. We also interview creators and try to get to the bottom of what’s working on RU-vid and where the creator economy is headed.

Опубликовано:

18 май 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 726

@BoomTharis Год назад

Seeing Doug in 24 fps is so surreal to me 😂

@oceanlnr9414 Год назад

Oh god now that you’ve said it all I can see is the choppiness

@andrewhurstcars Год назад

How many fps does Doug normally use?

@Dragginnn Год назад

@@andrewhurstcarsEssentially 60

@TheModerateAdvocate Год назад

@@andrewhurstcars 30 fps. He primary shoots on an iphone which defaults to 30fps. There's not a huge difference between 24 and 30. It's usually a personal choice. 24 is generally seen as more "cinematic" and 30 simulates real life a little more which most vlogs are shot in.

@earl1394 Год назад

😂😂😂

@milesfisher1 Год назад

Doug is an absolute hero. Passion and consistency with an ingredient no one else can emulate. Such an inspiration...

@NBTJacklyn Год назад

Love this take

@Jed_Herne Год назад

Loved your interview on the show last week!

@darrylmac6150 Год назад

THIS! Is why we love Doug. There is just something so comforting about his content, yno? Its just so uniform. Dont watch a video for 2 years, come back and its like nothing is different

@lgnaeternum5072 Год назад

Doug is the only person in the world that make me watch an 20+ m video on a Fiat Multipla, in this age of tik tok and short attention span

@lclc01 Год назад

This interview is JUST what I've always wanted!

@K1llSw1TCH97 Год назад

My nephew watches all your videos. 😅 lol this is kind of funny hope you have a great day man.

@lclc01 Год назад

I gotta add now that I have finished the entire interview, I have 3 ideas for new video's and totally content with continuing to produce videos alone despite the trend to outsource EVERYTHING. Doug is a true legend, I hope his method and quirky style can continue to survive and flourish vs the highly polished factory channels out there.

@K1llSw1TCH97 Год назад

@@lclc01 Thats SO FUNNY I JUST FINISHED THE INTERVIEW AS WELL! 🤣 Well my nephew will definitely be enjoying every single one of them.

@crunchy_wrap Год назад

no shot my fav pet sim x youtuber also watches colin and samir 😂. what a small world

@GreenvilleCarReviewer 11 месяцев назад

Hi!

@IILORIMERII Год назад

Doug's personality is the sole reason for his success... he's so genuine

@AlarisOficial Год назад

Agree... And he's also such a smart guy, not to forget...

@JohnStockton7459 Год назад

"Sole" reason is a bit of an exaggeration

@miguelosterroht 10 месяцев назад

Consistency is up there with his personality. He’s being doing this for 10 years straight. He’s the MKHB of cars.

@kevindimauro9689 9 месяцев назад

I think it’s his attire when he does the car reviews that’s made him a success. The T~shirt and shorts say Dork, but his knowledge of a vehicle are something else. Humorous and informative.

@danwilson5912 Месяц назад

No kidding, what a charming man.

@nelsonedwards6184 Год назад

THIS… is my most anticipated Colin and Samir interview of all time. First, I’m going to thoroughly enjoy this interview in its entirety, and then I’m going to give it a Doug score.

@sailorjerry3720 Год назад

And the Doug Score is...

@TheModerateAdvocate Год назад

The weekend score is...

@almadmoreno1489 Год назад

Leave it to this Samir guy and we’re back at the non connected Audience- “ if it’s a sofa say soda not fountain drink “- George Lopez

@stilley78 Год назад

What's the acceleration? What about cool factor?

@marinogrivonlaverde6963 17 дней назад

And the Doug score is...37 freaking million!

@AsianFoodNerd Год назад

🚗 Doug is the only used car salesman I trust 😊

@oneviwatara9384 Год назад

He knows nothing about cars 😂hence he can’t drive

@blitz4387 Год назад

@oneviwatara9384 This gotta be a troll comment.

@oneviwatara9384 Год назад

@@blitz4387 He can't drive on the race track like the professor drivers all he does is drive car around in the traffic just like your grandma @35 MPH 😂🤣

@Real_Jcan Год назад

@@oneviwatara9384 which is ok, 95% of car buyers enthusiast will never drive on a race n have no interest in doing so. Practical real world use of a car is what they interest in

@oneviwatara9384 Год назад

@@Real_Jcan 😄😂

@BakerWild Год назад

Doug gets his passion and energy across on camera every time, I respect that

@MikeShake Год назад

What a great interview!!

@marvelmolly6598 Год назад

Hey! It’s Mike! 😮

@UndoingRuin08 10 месяцев назад

@@marvelmolly6598 we bow in his aura

@IT10T 10 месяцев назад

@@UndoingRuin08 stop being such a simp its freaking pathetic

@robbvaules Год назад

I enjoyed the quirks and features of this interview.

@sanyalifts Год назад

🤣

@matthewjswider Год назад

Doug is an absolute treasure. He deserves every single success he gets. And I’m super happy to see you guys talking to him.

@kjm0677 Год назад

THIS IS a great guest! love doug!

@jpminetos Год назад

So glad you guys brought Doug on! I think he’s often overlooked since he doesn’t fit the “RU-vidr archetype” but one of the smartest minds in the space.

@eduardopuente206 Год назад

Let’s appreciate the fact that this is the only RU-vid channel that does podcasts intros correctly! Never seen any other channel truly capture what the episode is going to be about like Colin and Samir do!

@goldringphotography Год назад

I’m totally one of those early readers who just followed him to RU-vid. There was such a sense of genuine happiness I felt when he bought his Carrera GT. This was an interesting interview to see his insight into how things got started and where he thinks things are going.

@Shadow31999 11 месяцев назад

Same here. I feel like it's surreal watching what he accomplished from his Jalopnik days. I do wish he did more personalized content like his Viper, Skyline, Ferrari, etc, days, but i understand why he doesn't do that as much. I'm hoping he has success for years to come.

@PushingPistons Год назад

Ayye that was me that came up to Doug 😂 I was the tiktoker. This was such an amazing video that I resonate with so much! 45:04

@kigas24 Год назад

Been subbed to Doug for more than 5 years now, happy to see this interview!

@AndreiJikh Год назад

Great interview! Really resonated with doing youtube ... "you need to have a long period of time with nothing to lose, and nothing to gain." It's a very unique circumstance that's not very realistic for most, but almost a requirement doing something for years without monetary gain

@SoraMTeichman Год назад

It's like a side hustle but it doesn't make money for a while

@dallassteven 5 месяцев назад

The 🐐 love your vids

@anakLA Год назад

THIS...is something I'm glad I spent my Monday afternoon on. great job Colin & Samir! Doug is a vibe

@kodywillnauer9422 Год назад

Doug’s comment on the sale of cars and bids gives him money to be free is probably the most low key head nod comment I’ve ever heard on an interview like this. Doug’s earned it. Great interview.

@danwilson5912 Месяц назад

Doug getting into a 2million dollar car with shorts and a t-shirt on keeps it real. Doug deserves all the fame and fortune he's got. Straight up guy who I enjoy watching. Loved the shout out to Chris Harris. Congrats on the success. I'll watch your car reviews as long as you keep making them.

@thatllwork_official Год назад

Well I know what I’m gonna be listening to on my way to work today 😁

@TheThomasBros Год назад

fax

@maximilianoluera6679 Год назад

I knew the man was smart, but this interview proves that Doug is a whole genius

@brickupdate Год назад

So excited to see Doug featured on your channel! His story is amazing. Can't wait to listen to the full interview.

@FZMStudio Год назад

One of the best things about Doug's channel is simply Doug himself. You always felt like it's a just a buddy of yours who's super excited to show you something cool about their car. This is his best trait in my opinion. Also the simplicity and everything that was mentioned. He's brilliant. Congratulations on the Porsche Carrera GT. What a beast of a car 💯

@HappyPlants123 11 месяцев назад

I met Doug in person at Cars n Coffee in Rancho Sante Fe, he was just hanging out by himself photographing some esoteric old British car. He was super nice, spoke with me for about 30 min. He's the real deal, an absolute car enthusiast and genuine dude!

@koolaidknickers8831 Год назад

Colin and Samir! You two will never fail to deliver collaborations I WOULDVE NEVER EXPECTED! You guys literally have tapped into every niche ive been apart of on youtube and its shocking how much effort and quality you pour into your content. Keep it up great work.

@coscorrodrift Год назад

What a legend, doug doesn't do too many of these so i've watched all of them probably, and even though there is some overlap there are some new bits. I really like his way of giving context, and writing both literally and as a component of youtube videos are some things i've been thinking about lately and they're really so important and shape the way you communicate in huge ways. I always appreciate when doug tells his story with caution and acknowledges the parts that were work, the parts that felt like play, the parts that were smart, and the parts that were luck.

@j.garcia4058 Год назад

Doug working at Saturn is hilarious 😂 R.I.P. SATURN

@gingersmedia Год назад

been one of my favorite set of creators and podcasts to watch since I found you guys a while back. Glad to see you guys doing so well, highly deserved

@shanemiles252 Год назад

I’ve been waiting for you guys to talk with Doug!!! Thank you so much! So excited to watch this through!

@llamalampy Год назад

Maybe the best podcast/interview I've ever listened to. Cool to see Doug so invested and passionate about every topic throughout the full hour and a half. Amazing energy. Great job guys ❤

@jricedrums Год назад

I’m one of those fans that’s been following Doug for over 10 years since he started writing for Jalopnik. His articles there were hilarious and I followed him onto RU-vid when he started making videos. It’s amazing to see how far he’s coming over the years, and I still watch every single one of his videos!

@daveSoupy Год назад

What's up with the doubled audio on Doug's audio?

@TomandSpace Год назад

Sound engineer here.. It sounds like 'microphone spill'. Dougs voice is being heard by both his mic, but also the mic next to him, creating a doubling effect (phasing).

@taylorshold7955 Год назад

Doug is such a great interview, this was fantastic - one of your best yet!

@Pierre_Patrick Год назад

This is a great collab have been following both of these channels for years. Feel like it’s come full circle since Colin and Samir bought a car from cars and bids.

@flyyhighhr Год назад

Doug is literally a walking legend

@SalemTechsperts Год назад

THISSSSSS is the collab I needed in my life

@MaxHBass Год назад

Such a great interview. I have never been a huge fan of Doug Demuro, but I never realized it's because I'm a huge car nerd and his videos are necessarily for car nerds. I now have profound appreciation for what he's done.

@Rob3825TV Год назад

YESSS!!! I have been waiting for this interview for so long! So pumped to watch!

@cobnelson Год назад

Absolutely hyped for this episode, my favorite crossover to date. I hope this video gets great traction!

@threeer02 Год назад

I used to really be upset at Doug for spending 18 minutes reviewing and then 3 minutes driving…but after listening to this, I kinda get it. I like his down to earth reality on his success…and how fleeting it could be.

@Firestorm637 Год назад

His personality makes it. Just a normal guy that loves cars. Very enthusiastic, very knowledgeable, and seems to be a nice guy

@xxxy9928 9 месяцев назад

and no typical car presenter that show only the good things

@bakhtawarkhan1641 9 месяцев назад

Can’t reslly explain how much I loved this video, hesring doug speak so openly about his life feels like I am talking to friend, feels like I have known him for a decade now, good times!

@craigc6933 11 месяцев назад

Doug is a national treasure, and we're lucky to have someone that real/genuine feeding us content. Great interview!

@Jraphix6611 Год назад

**Using Doug's intro voice tone** THIS, is one of the best podcast yet for RU-vidrs of the 2023 era with all it's twists AND conversations. Love Doug and love Solin & Samir! What a great mix!!!

@LauraTryUK Год назад

I think this is my favourite C&S interview to date. Reason: someone older (no offence Doug), someone who films on an iPhone and works solo. The Colin vibe was rocking in this one! Great energy and down to earth. Thanks guys! Loved it!

@LauraTryUK Год назад

I'm one minute in... that intro gripped me! I _cannot_ wait for this interview!

@ZevMeth_originaljewishmusic Год назад

OMG, I've been waiting for this interview forever!!! Perfect!

@danamay7842 10 месяцев назад

One of the best things I've ever watched on YT. The honesty and passion is absolutely authentic just like your car reviews which is why I love them. Keep it up, I'll be watching.

@edwardleefilms Год назад

This podcast honestly got so deep towards the end (in a good way). I completely forgot for a couple minutes that Doug reviews cars. This podcast episode is so golden for us creators looking to see what the process brings A-Z

@BradsAdventures613 Год назад

Honestly, when I watch your interviews, I am thinking: ask him XXXXX... then Colin or Samir asks that very question. That's why I love your interviews. You're asking the questions we all want to ask ourselves!!!

@OGMikeGyver Год назад

Thank you gents for having Doug on your channel. His story never gets old.

@mselph544 Год назад

I know this episode is only 3 days old, but it is highly under viewed. Love Doug, this conversation is great! Colin and Samir, you both have a great way of interviewing the legends!

@MickeyD100 Год назад

I love Doug so much and have followed him for years. I'm new to this channel but I've caught a few videos now and just want to say I really enjoy your interviews and lines of questioning!

@dylanhanbury3750 Месяц назад

one of the biggest things i've learned from watching interviews and studying successful people is timing. a lot of really successful people have gotten very lucky with starting whatever they did because of the perfect timing

@DekiaryCarter Год назад

Doug is the everyday man! Love his approach and mindset. Such a chill guy.

@TheoPhilpot Год назад

Such a good interview. Doug is so down to earth and his take on life is so refreshing. Would love to meet him one day.

@lucasfirmin3181 11 месяцев назад

WOW. One of the best videos I've seen on RU-vid. Such an honest interview. Thanks guys!

@jackham2549 Год назад

I like Doug DeMuro and it is really cool to see him have such a clear view of himself and his situation. Happy someone like him was so successful

@TheRideStartsNow Год назад

"Did you enjoy the process of making videos when you first started?"...Dougs response was spot on. Great conversation!

@autolovers1 8 месяцев назад

This guy is a true legend I always watched he’s videos and never criticise it I just loved it every time detailed and great size videos

@everythingl0ud Год назад

Doug is super confident about his work. He knows he's the best in his lane, yet he's so humble at the same time.

@ThomasReggi 10 месяцев назад

Great interview! Love all the energy from everybody. Been going down a Colin and Samir rabbit hole and loving it. Keep up the good work. 👍💯

@user-lq3tg4ov2u 11 месяцев назад

One of your best interviews. It was so good. I watched it multiple times. You guys have improved a lot as interviewers, and I like how different each of your styles is for asking questions. Such a good episode.

@controlfreak1963 10 месяцев назад

A hell of a lot of hard work was also required. I've watched Doug for almost a decade and I am stunned by his work ethic.

@therealjimmysworld Год назад

Great interview! Loved hearing about Doug's journey and the business behind it.

@deadringer-cultofdeathratt8813 7 месяцев назад

I never expected to see Doug on a podcast. watching this is definitely going to be the highlight of my evening.

@ftlbaby Год назад

So good. One of the best creator interviews I have seen despite a lot of Doug's answers already being said in other interviews.

@Clivix-oq8tr Месяц назад

Who would have thought listening to three intelligent people eloquently discussing their insites in a genuine and down to earth manner could be so enthrawling ? Truly a quality interview both in terms of questions and answers.

@mikebussey7118 Год назад

Holy crap! This is exactly what we were waiting for. The cross over I never expected

@AdamG1983 11 месяцев назад

Doug seems like the real deal. He has a genuine warmth that shines through. I've been a viewer of him for years and I'm so happy for him that he gets to live the dream of owning a PGT

@Wildest_Wahoo Год назад

There’s a weird robotic audio thing happening once in a while here. Can we use a robot (AI) to fix that and have a reupload?

@patrickyew Год назад

It happens whenever there is more than one mic hot and turned up. When only one person is needed, the other mics are muted and it is clean. SUPER annoying.

@Kxji Год назад

Was not expecting *_THIS_* .

@cobra1010 Год назад

Doug is just a very nice and relatable person who had a good idea. A very positive example for the youtube era. He fully deserves his succes.

@fordham64 10 месяцев назад

This is why I love Doug just so honest and open! Well deserved $37 Million. Thanks/great video.

@ZayFai Год назад

i've been waiting for this for a LONG time.

@Robert-sherman Год назад

Never watched Doug before this interview but he is so honest and entertaining 😂

@cameronlmassey 11 месяцев назад

This is probably the second interview I’ve been waiting for. The first is Good Good. I can’t wait for their podcast.

@TUCARRO92 Год назад

DOUG, it all has succeeded because of you, you way, your passion! What a good interview!

@TheMetalGaia 11 месяцев назад

Doug is awesome. An inspiration, tbh. As an aspiring writer, seeing Doug's success warms my heart.

@ww3k Год назад

That was very enjoyable! Very casual, good energy, and many nuggets of wisdom.

@DrunkTalk 10 месяцев назад

Doug is completely correct when he said driving the car is trash content. Give me 30 seconds of the sound of the exhaust. Nothing is worse than 5 minutes of dash cam footage while the driver provides reactions to cheap thrills.

@leinad41 Год назад

All the collabs that Doug has been doing have been so fun to watch!

@paladinsamuel Год назад

Joyous and insightful! Great stuff as always

@EricCKeys Год назад

Great interview and I'm genuinely happy for Doug's success.

@jwoz9 Год назад

Guys this was phenomenal. The crossover I never expected!!!!

@gerardgalletta6943 9 месяцев назад

Doug is the secret sauce that makes all of this work. He’s had great luck and made great decisions. But his personality is what put this over the top.