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HP CEO on multi-year partnership with Ferrari 

CNBC Television
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HP CEO Enrique Lores joins 'Money Movers' to discuss HP's title partnership with Ferrari, how the partnership with Ferrari works, and more.

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2 май 2024

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Комментарии : 64   
@GK-qc5ry
@GK-qc5ry Месяц назад
Title sponsorship on a Ferrari ain't cheap. I would think a minimum of 50-100m maybe.
@adrianstanciu
@adrianstanciu Месяц назад
90 milion to be exact
@NazriB
@NazriB Месяц назад
Lies again? HDB Paris Highest Points
@jurgentola9620
@jurgentola9620 Месяц назад
100m? Bro i dont think so. In my opinion its at least 300. It made ferrari change its name. That requires some serious money. Maybe more than 300m
@parabelluminvicta8380
@parabelluminvicta8380 Месяц назад
@@jurgentola9620 its 100m together with oracle red bull
@lambolim2178
@lambolim2178 Месяц назад
Can’t wait for a Ferrari limited edition HP printer
@riccardo4212
@riccardo4212 Месяц назад
The same of you
@vale_tantus25
@vale_tantus25 Месяц назад
HP = Horse Power
@Marcoz588
@Marcoz588 Месяц назад
Everyone forgetting that HP was a joint title sponsor for Williams Racing during their BMW era in the early-mid 2000’s… 🙃
@horsepower523
@horsepower523 Месяц назад
Anyone know for how long time period this sponsorship deal was made?
@ScuderiaFans
@ScuderiaFans Месяц назад
A good qualifying session, team. Awesome job. The car has definitely got the pace to win the race tomorrow. Keep pushing! Let's go! We can fight tomorrow! 💪💪 ❤🇮🇹 Forza C² ❤❤💪🏽💪🏽 💚🤍❤ Forza Ferrari! 💚🤍❤
@oluwatobiloba
@oluwatobiloba Месяц назад
The logo placement of HP on the F1 car and backdrop make it seem like they are begging for attention or seems like the logo colour theme doesn’t quite with Ferrari's. The graphics department should work on a proper fit for HP logo placement. Make it subliminal, yet memorable.
@ntokozosishi
@ntokozosishi Месяц назад
Depends on the contractual agreement. Title sponsorship and subliminal don't mix. Money usually talks more.
@emailant
@emailant Месяц назад
The word FUGLY has never been more appropriate. 🤦‍♂️ If really nothing works, HP should consider taking the opportunity to rebrand their colours instead. If not red too, then white, yellow, black or any of these combos.
@wi0.24se
@wi0.24se Месяц назад
its really out of place the blue doesnt fit in red
@winterpurple4587
@winterpurple4587 Месяц назад
It reeks of desperation from both sides. We use an HP printer at work. But honestly it's a dying old man brand. Nobody uses HP in gaming. And in offices more people these days use Lenovo. It's really a dying brand and the sponsorship won't help. It's not like people don't know HP. They do; they just don't wanna use it because it's "not cool." For reference Blackberry used to sponsor Mercedes F1. For many years. It didn't help one bit in its competition against Apple.
@angelosalinitro9964
@angelosalinitro9964 Месяц назад
2 grandi compagnie ,
@marksteps1712
@marksteps1712 Месяц назад
hoping that HP can level up @Ferrari 's computing power. AI and bring more than it takes from the team
@harriaga1985
@harriaga1985 Месяц назад
What about Oracle and Ford Red Bull racing
@christianlabetoria7167
@christianlabetoria7167 Месяц назад
Ford is out
@nomadic_mind
@nomadic_mind Месяц назад
Bro just wants a purosangue allocation
@STEVERAYSTUDIO
@STEVERAYSTUDIO Месяц назад
Now.... put ferrari on top of the world.....
@riccardo4212
@riccardo4212 Месяц назад
I love Ferrari
@stefangruschke5860
@stefangruschke5860 Месяц назад
Forza Ferrari!
@rishinarang9966
@rishinarang9966 Месяц назад
make the HP logo transparent its ruining the livery
@RayLabs
@RayLabs Месяц назад
Ferrari needs the money to finance Lewis Hamilton $100M salary and also if they are going to attract Adrian Newey to design their cars.
@sausageandbeanmelt4634
@sausageandbeanmelt4634 Месяц назад
@RayLabs Ferrari (the company) recognised a net profit of €1.25bn... Ferrari could run the F1 team as a loss-leader to sell cars but it's too powerful a brand. Lastly, HP is attractive because technology sponsorship is stable, and not linked to true on-track performance nor driver nationality.
@EGO0808
@EGO0808 Месяц назад
If you'd follow Adrian Newey's real passion, you'd see he will be spending time on the custom made Oyster 885 sailing yacht, not on a Ferrari F1 car.
@sausageandbeanmelt4634
@sausageandbeanmelt4634 Месяц назад
@EGO0808 The yacht he just told the media is some way off being delivered?
@EGO0808
@EGO0808 Месяц назад
@@sausageandbeanmelt4634 Boat International magazine stated the delivery of Newey's yacht is planned for this year 2024, without mentioning further details.
@TheTororist
@TheTororist Месяц назад
@@EGO0808 Its so obvious he is going to ferrari they can barely hide it. if he was going to sail, he wouldnt have negotiated such an early exit for 2025 letting him join another team immediately with no leave.
@ferdinandhendriks3507
@ferdinandhendriks3507 Месяц назад
Whoever who though this was an great idea, must have been colourblind.
@shankarbalakrishnan2360
@shankarbalakrishnan2360 Месяц назад
HP who I worked for is tied up with ferrari f1❤❤🎉🎉
@SalMichaelC
@SalMichaelC Месяц назад
And Newey will come to ferrari...
@mrx5232
@mrx5232 Месяц назад
No he won't
@SalMichaelC
@SalMichaelC Месяц назад
@@mrx5232 OH NOOO! if ..mrx53652 says no..is noooooooo!🤡
@DJN4CER
@DJN4CER 28 дней назад
@@mrx5232not even Newey can save Screwderia Retardi
@kostasamarantinis6051
@kostasamarantinis6051 Месяц назад
😮ferrari was blue in 1964 too
@dagobert1234321
@dagobert1234321 Месяц назад
The power of Lewis Hamilton
@annatsukiya
@annatsukiya Месяц назад
hp masterblan. 😂
@eilois
@eilois Месяц назад
Hamilton effect
@MarcelR.-lg1dc
@MarcelR.-lg1dc 28 дней назад
Wow now i feel the strong urge to buy a HP Laptop…not.
@ciaronsmith4995
@ciaronsmith4995 Месяц назад
Williams BMW livery looked better. Ferrari are not exactly well thought of operationally, so HP hopefully has thought this through.
@horsepower523
@horsepower523 Месяц назад
You're absolutely clueless. Ferrari is the MOST successful racing brand and F1 team of all time. Being an official sponsor of Ferrari is biggest privilege and honor any company could ever have.
@ciaronsmith4995
@ciaronsmith4995 Месяц назад
@@horsepower523 When was their last Drivers title? How big is their budget every year? Cheers. Pound for pound the worst team in F1 given their resources. Can't rely on Michael and Kimi forever. Cheers.
@horsepower523
@horsepower523 Месяц назад
@@ciaronsmith4995 What's budget got to do with anything? By your logic athletes from bigger countries and better funding shouldn't be allowed to compete at the Olympics against athletes from smaller countries lol. You play with the hand you're dealt, that's it. Complaining about budget and using that as somekind of excuse is such a pathetic loser mentality. And besides, there's a budget cap in F1 now. Pound for pound Ferrari STILL has the most F1 titles - 31 championshionships and no one else is even close. Hence the greatest F1 team of all time. And as Mario Andretti once said: "Eventually Ferrari always rises to the top". Cheers mate! Oh and hey, don't let all that salt ruin your meal. What a clown! haha 😂
@nisuraperera6068
@nisuraperera6068 Месяц назад
Even McLaren haven't won since 2008 and Since 2012, they have won only 3 races up to Sunday in Miami. Only two teams have dominated from 2010 to Present. RedBull and Mercedes. Ferrari is getting better. They will fight for a championship soon.
@ciaronsmith4995
@ciaronsmith4995 Месяц назад
@@nisuraperera6068 McLaren were hit with a $100 MM fine in 2007 which crippled them for years. They do not have the budget of Ferrari in any event, so you missed the point completely.
@fastair8546
@fastair8546 11 дней назад
eww HP. Why would Ferrari want that on their car??
@josephjewellers
@josephjewellers Месяц назад
Love to see Apple become Ferrari Title sponsorship than HP
@AugustDayz
@AugustDayz Месяц назад
Argh that Blue logo spoiled the good looking Ferrari livery. Disgusting
@Dany-0812
@Dany-0812 Месяц назад
Allora vieni tu a costruire la prossima Ferrari oppure mandate un vostro uomo visto che Hp puo contribuire allo sviluppo della tecnologia, dai su tante fesserie per non dire che è una semplice e inutile marchetta….. Zio Fester Elkan si è venduto a questi assurdo….😵‍💫
@timetrialist
@timetrialist Месяц назад
"Scuderia Ferrari HP" is a dumb name
@horsepower523
@horsepower523 Месяц назад
And what Red Bull Oracle is better? Gtfo clown. It doesn't matter anyway because the team's name will always be Scuderia Ferrari and HP is just a sponsor.
@jyc313
@jyc313 Месяц назад
Your opinion matters absolutely less than nothing. 😂😂😂
@timetrialist
@timetrialist Месяц назад
@@jyc313 have fun putting people down 👍🏻
@sausageandbeanmelt4634
@sausageandbeanmelt4634 Месяц назад
@mulsannestraight It works because 'HP' in motorsport is associated with 'horse power'.
@Merc140497
@Merc140497 Месяц назад
It’s better than Visa Cash App RB 😅
@billcarson9916
@billcarson9916 Месяц назад
HP is a disgrace
@sausageandbeanmelt4634
@sausageandbeanmelt4634 Месяц назад
Translation: It's not my money, but I get to hang out with a lot of rich dudes, and I wj probably have left HP before the agreement ends.
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