I guess very few actors became so popular from first movie itself and in first 5 years only doing different roles and nailing them in each one. I think he had his craze doubled after Dhoom 3 if I am not wrong. With War he did a come back. Only exception was one with Kareena Kapoor Main prem ki deewani hoon. He would had been number 1 if his personal life he didnt had issues after Kite movie