Sometimes you need to build a fire. It is intended to get folks who believe that the basis of "agile coaching" founded on "professional coaching" to come to the table and bring some sanity back to the table. "agile coaching" was not founded on that premise, and to my point, requires "work domain" knowledge on the part of the coach. It's not the first time I written that down or described that. The problem is that whenever that subject gets brought up, people's "feelings" surface, rather than having a productive (bring the light!) conversation. See...you hit on something around the 9:40 mark, Matt. Jeff : 17:40...that is, in fact, is part of it.
The center of value of Agile Coaches has shifted. I personally was pulled into this #NoSuchThing conversation because there were assertions around the book "Agile Coaching" from Pragmatic Bookshelf that claimed the two authors had advocated for "Life Coaching" and from that point things devolved over time. I was trying to go back to that point in time to have a conversation around the original intent of the authors who wrote the first book on Agile Coaching by the same name. You'll notice that they were very developer-centric and never became certified as "professional coaches". I find that interesting, so from my POV wanted to explore where the Agile Coaching "profession" jumped the shark or was "hijacked". More important than the historic background is exploring together "where is the new center of value for Agile Coaching?" The world has shifted, and the market is not whispering this...
