Huge Pokimane Drama 

GET A BIDET WHILE YOU’RE DOWN HERE SCROLLING 🥴 bidet.gg

Mogul mail never fails to look like somebody drew on his face while he was sleeping during a party, I just wish Ludwig would've come to his rescue.

Threatening to kill your grandpa over pokimane’s cookies is a bold move, Ludwig

My favourite part of Mogul Mail is how open Lud is about his hypocrisy. “All these influencers…” “I mean I’m doing it right now!” 😂

Bless this man for doing gods work in helping every asshole be clean.

I am a neutral Mogul Mail viewer. I am ready to lunge at Ludwig when he messes up.

my public speaking professor would give mogul mail guy a 10/10 for eye contact, very passionate and very engaged on chosen topic

Very impressed that you managed to shoehorn in a video of you being non-stop complimented for 30 seconds and pull it off, great job dad

"I'm just trying to have every asshole in America be clean" - Ludwig 2023

why is the quality so good

The drama doesn’t really matter. People who like her continue to like her and people who don’t like her still don’t like her. Very rarely do people change their minds

as much as it gets clowned on, I think his journalism degree really shows in these videos

For anyone wondering: I am pretty sure what he says at the end is "Va te faire (um) cuire un oeuf" which translates to "Go cook yourself an egg" which also carries the meaning "mind your business" or "get stuffed"

kinda weird how you called everyone broke and just laughed in the camera for 15 minutes Mr. Mogul Mail

I just wish Ludwig be as big for us as this drama.

I genuinely hope you continue to do these tempered takes on stupid internet drama. It's a breath of fresh air.

4:50 highlight of the video. Lud’s a man on a mission. One that we should all appreciate.

I know that it's hard to be your best self when you have to put yourself out there on the internet every day in order to make your income, but the clip of her going "I know math is hard when you're an idiot" in a patronizing voice makes me cringe so hard I shrivel up into a corn cob. If I had to watch a clip of myself acting like that I'd delete my account. I'd be so embarrassed.

I only just saw that you had a fact-check sheet in your description. Man, I wish every RU-vidr cared enough to do something like that, but at least it makes your channel stand out from the rest, not to mention that you clearly already spend more effort on these topics than most people to begin with.

I like how level headed your takes always are. Every time I see people talk about this the only thing in my head is "ok but who seriously gives a shit?"

What’s wild is the fact she claims the Vitamin D in there is worth mentioning, it’s one of the most minuscule amounts possible 🤣

i hate to admit this, but ludwig might be a good "journalist"

I hope mogul mail keeps using his journalistic integrity, I find it great! Rational discussions are so based

This drama just feels so dumb. What she said feels out of touch, but every single popular creator is out of touch no matter how well they hide it. And the price is too high imo but I just wont buy the product for that reason, and if enough people feel the same the price will go down. It seems like it was just the perfect combination of genuine criticism mixed with poki haters mixed with out of context clips that made this such a big deal

prediction be4 watching: Ludwig will defend Poki bcus theyre friends

always impressed by how well lud understands and can articulate what actually happens as a streamer, its like he's the behind the scenes streamer that lifts the curtain showing the feelings and thoughts behind being a streamer

Ludwig, you said it perfectly. People most often latch on and become entitled to one viewpoint of a story because it’s what the general audience thinks or what you “have to believe”. We can only wish that more people suspend their disbelief and bias and do the best they can to rationalize and come up with their own opinions for both sides.

That's really my only issue here. Are the cookies expensive? Yes, so are all influencer products. Are they just the same cookies that were öulled before? Maybe, i dont care about that. But. When a influencer, who very often portrays herself as the correct moral position. Positions herself as making the correct choices. Say shit like that, its really gross. Its not what she said. Its who said it, in my opinion

My issue is if you're going to say "it's $7 a bag" to people complaining at the $28 price tag but you can't buy just one bag and insult thier intolerance when they are in fact correct that it's $28 for cookies you come off so out of touch with reality that perhaps Pokie needs to just try to ground herself again.

Im one of the neutral viewers, and i had a thought in the back of my head that said. "Who tf cares", and you managed to make this more realistic and remove a lot of my delusions. Thank you for clarifying all of this drama, i really gotta be care about information on the internet.

I am appalled by the fight to keep those assholes clean. Keep on the good fight.

More than anything, it feels like this is more of a personality issue, IMO. If you talk down on people and have a history of doing so, people will remember.

"What she said was wrong, but she's in the same circle as me, so let's downplay what she said."

Happy Birthday to your Grandfather, Ludwig. I hope he has been able to pass on a lifetime of love & knowledge to you and your sister. That's it. Because the truth is I never cared about the cookies because it's clear she needed a better writer and you are right... Admittedly I am one of those in the middle and was offended on behalf of her community but if they stand for it why the fuck should I care? It's easy to carry a torch and pitchfork it's hard to remember what for. Eventually they just get too heavy. Anyways, Enjoy your vacation.

It's so nice to see this opinion here. It's what I felt from the beginning. She was so stupid to call the chatter broke. But this whole event is a non-issue.

I get you're her friend but I'm pretty sure a good amount of her viewers didn't like being called broke idiots.

The thing is is that it IS a general statement to everybody. Sure it was in response to that one person, but it applies to anyone who thought the cookies were expensive, to anyone who thinks 7$ for a bag of cookies is a lot.

Since you compared her to yourself Lud, I think another distinction between how people view you vs her besides "they're sexist," (which I think is less of the issue) or "she's more famous," (a little more convincing) is that people have already disliked her for awhile before from other drama moments in her past, whereas you have rarely had such things happen if at all. This is partly due to how she can come across, whether truthfully or untruthfully, that she can seem more aloof and less humble to those that don't know her, whereas you seem to be more open/honest and self-depricating in manner.

Is the world sexist? -yes Are poki's cookies a scam? -yes Are people broke? -yes

Her friends want the viewers to be charitable towards poki, when they’ve never been charitable going after creators they don’t like

I like this new phase of Ludwig actually using his journalism skills

bro you are just god damn good at what you do. I only watch mogul mail occasionally and some events you do but you generally seem like a great guy.

Ludwig is such a down to earth, chill guy. He's like a cool talkative friend I never had. Keep it up, bro.

@Ludwig, You can't use google trends as an example. You purposely used "Ludwig Ahgren" instead of just "Ludwig". So I did the google trend " Pokimane vs. Ludwig" and guess who won? You did. In the past 12 months you were bigger than her on most searched. I know you are not that stupid to use "Ludwig Ahgren" instead of "Ludwig". The general people know you as "Ludwig" not "Ludwig Ahgren". You can make your case since you named yourself after a character but I still rest my case that people refer you as just "Ludwig".

Happy bday to your grandpa!!! I hope he does make it to 100, but a happy, healthy 100. Love how honest you are about “scams”. You’re not actually scamming anyone, but it’s funny when you call your own shit a scam 😂 Have fun in France! 🇫🇷 ❤

Bro ain’t no way Lud hit me with that swipe bidet price mix up. Shit was kinda clean

As a person who is largely removed from all of these fluff being an observer for years. I think at this point it’s the fact of the internet that if pokimane does something mildly reprehensible, it’s a free dunk. This have been happening over and over again.

In my opinion, in order for someone to ACTUALLY be "cancelled" or for them to die off, is to do something so bad that the people who like them, that first group of people, to no longer like them. This doesnt even come close. This is barely a controversy if you look at what she said as a reply to a rude commenter, instead of a general statement. Most of the time, when we say rude things to someone for a certain reason, that comment does not apply to all people who did that thing.

charging as much for rebranded cookies as dispensaries charge for edibles is just insane

oh god, a sensible viewpoint that doesn't try to hate farm the situation. Even basically says "stop complaining, and let time do it's thing". Reddit surely won't appreciate this video

The Bias because she's your friend is SO OBVIOUS AND DISAPOINTING

I like to watch your videos normally. But from a completely objective sense, you have to acknowledge that you are close to her and that impacts your commentary on this situation.

While I think the whole thing is a bit blown out of proportion there has been some talks about the cookies and how she proclaimed they were a 2 year project that they've put their hearts and soul into developing only to it then come out that the cookies are pretty much a repackage of cookies that were previously sold (yes I know they added mushroom powder to get + vitamin D). She also in the stream called people idiots who couldn't do math since she's selling 4 bags at 28$ but since their 4 bags their only 7$ per bag not 28$. So clearly her cookies are "cheaper". However the previous price of the cookies were 10$ and the bag sold was about 4 times as big since previous bag was around 397g/14oz for 10$ while the new bags are 114g/4oz each for 7$. So you used to pay 10$ for 397g (14 oz) but now you gotta pay 28$ for 456g / 16oz. But of course she only mentions the price per "bag" but that she's taking 1.75$ per oz instead of the previous 0.715ish $ per oz doesn't matter . She then also called the "one" viewer broke if he couldn't afford it. While I won't call the cookies a scam like a lot of people seem to do it's clearly false marketing when the cookies were launched and it's clear they've done a price mark up on them since the price is way higher.

It's really nice to see such a thoughtful and nuanced take in these situations. I like the point you made about the neutral people who appear when people are famous, im certainly one of those people when it comes to Poki and its true that we're easily swayed. That's an important factor in situations like these that I think a lot of people might miss. Also the getting angry on someone else's behalf when that group hasnt even been complaining, I hope that aspect of the internet becomes self-aware soon. Mob mentality is so scary

You can instantly tell that whenever this guy is talking about a controversy involving his friends he's gonna be the biased as fuck.

Dudes just tryna make sure he still gets invited to hangout with offline tv

the story was so controversial ludwig had to go into hiding to report on it, a true journalist

I do respect we have a big steamer that knows that providing a second opinion on a topic and not going with the mob is important, got the balls knowing to provide your thoughts rather than be a sellout for easy fame. Also I do not like her for other reasons, but the fact people complain about her cookies and not about all the other youtubers doing similar things is crazy. Thanks for being one of the few to push for individual thought and not going with the crowd! Love u lud

12:50 This is a really good point. Honestly I’ve known people who started out with a nice small audience and then over time as they got bigger they worried more and more about doing something that might be considered “controversial”

Some people try to annoy streamers just to get drama clips, this however is 100% a mask off moment.

Ludwig really puts his journalism degree to work on this channel, I really appreciate the level headedness of this take. I knew it was the only video I could watch on this drama, given how vicious the comments have been in pretty much every other space.

Oompaville had the best take on this. Very biased take from usually unbiased Mogul Mail, please do some more research. 4mg per bag for 16mg total for 28 dollars versus 14mg for 10 dollars, the “vitamin D” added is so little it costs less than a penny per bag to add to the cookies, the upmark on price is ridiculous

She actually made the product healthier by selling you less cookies for more money so you don't consume as much of them😂

I love when Ludwig debriefs drama, it's so satisfying

This guy trying to do damage control for Pokimane 😂

To add on to your theory about Poki’s hate being correlated to her fame, it is that and, the fact that she is very open in the opinions she believes in. So those who disagree with her beliefs (+ haters) try to find anything she says before that contradicts the actions she does now as a “gotcha” moment; despite the fact that beliefs are complex as the holder of said beliefs so it isn’t as black and white as the haters make it out to be. Adding on that she is a women will make those haters tunnel vision even more.

I think at first people 10:19 were angry because she was being disingenuous saying it was a unique product shes been working on for 2 years. If she was honest like lud thered be no controversy

It's the way that she says everything that doesn't sit right, just the attitude, like how she acted when xqc got his deal. And Charlie has defended her many times just not this time, what she said just didn't come across in a joking matter at all, and I think most people can see that.

If pokimane wasn’t Ludwig’s close friend, I wonder if lud would have covered his points differently. Because it seems like he’s trying to lessen the backlash towards poki, but in a very sly subtle way to fool the average viewer. If it was anyone else but poki, I’m pretty sure Ludwig would say a similar take as Charlie.

Actually every single video on this channel is fucking goated like no matter what the topic is Lud is just such a fire journalist and I think its dope that he incorporates his passion for it in a channel that lets it shine all by itself too it deserves it massive W imo

I've seen so many rude comments about this situation and I refused to make any comments about it until I got a better understanding of things and this video really helped.I just wish those commenters saw this before saying what they were saying.

You are doing all this mental gymnastics because you are her friend.

I've literally seen Pokimane hate since like the first day I've been on the internet. There were like 50 hate campaigns against her during the leafy stuff. That same hate has just carried over through the years cause people already built their biases based on that era of the internet.

As an extra note, I think twitter also exacerbates this problem. For example, I follow some Twitch streamers on Twitter, so alot of the time, Twitter's algorithm will show me controversies of Twitch streamer I have no vested interest in (as Ludwig put it, I'm "neutral" on them), and really try to get me to engage with tweets involving them, to the point that i will just mute key words just so I don't see the topic anymore. For example, the past two weeks, Twitter has really tried to get me to care about this pokimane drama or the dream drama, even though i dont follow those people or engage with their content in any capacity. I'm just trying to see what Sykkuno and CDawgVA are up to man, why you gotta show everyone and their mother's opinion about some overpriced cookies?

really do think the reason why her amounts of haters vs actual fans are so vast is she is so easy to hate watch. as someone who used to like her, she just says dumb thing so often that it becomes so unlikable. everyone close to her in her personal life always talks about how nice she is etc, but on stream, she just comes off as an entitled, mean-spirited person, which just makes her an easy target for hate watching

It's not because she's a woman, and it's not just because she's famous. It's because she has consistently propped herself up as a moral authority calling other influencers out on this kind of behavior. As far as it being a scam, out right? No. But putting vitamin D in it does not make it healthy. It doesn't matter if other companies do it, because she has in the past called out this kind of BS, and here she is doing it. That and her comments towards that individual. But again, it isn't just directed towards that person, it's geared towards anyone who calls her out, as shown in other tweets where she calls people stupid etc. So no, she deserves every bit of criticism she is receiving.

I doubt you will read this Ludwig but on the off chance you do, know I write this because I think you're a smart guy who makes a genuine effort to empathize and see the other side, and I would love to offer the perspective of an average person looking in on this. I understand your attempt to break this down and I don't think you're wrong for trying to rationalize this, especially with a friend, but I'm gonna keep it real as someone who really doesn't care about Pokimane, I have no beef with her, and I enjoy her content at times when I come upon it. Why I, a regular onlooker care about this? Not a lot mind you, I have a life, but when I see things like this, I do care and get a little annoyed by it. It's because normal people like us are struggling right now. A lot. For the little guys like us, we're struggling to get by, creature comforts are harder to come by. Expensive luxury products like this feel out of touch to begin with and while it is petty to be a bit bothered seeing an expensive youtuber product I could just not buy. I do think there is some validity to my feeling in being happier seeing products like say Feastables or Prime, something I feasibly can get to treat myself, versus yet another luxury designer product I can't really hope to enjoy. But, that doesn't make me hate Pokimane, obviously not, that would be insane, that's just a thing I go "oh this kind of sucks I guess" But what really feels out of touch with me, is millionaires talking down to us. Even you, in this, as someone I've been a fan of since Pogostuck. It feels a bit insulting to have people like you act like white labeling needs to be spoon fed, your product clearly isn't pricy for what it is (and bidets fuck, keep up the good fight), the same cannot be said for hers. No doubt it's a far higher quality product then a big pack of chips ahoy, but you also have to acknowledge that someone with a cookie budget is getting insanely less bang for their buck. People having more scrutiny for a luxury product is natural. Do I think her comment was "mask off" or whatever? Certainly not, but I do think it was tone deaf. I think those who aren't suffering right now don't understand the depths of why people are frustrated. I think it goes far beyond "Powerful woman makes me mad" or "People jump on hate trains of famous people". I think you get anomalously less hate for your fame because you make such a genuine effort to keep it real, and, while I think nobody deserves unearned hate, nor is hate itself really healthy, consider that not everyone who speaks up is just a hater. Some of us are just upset at seeing a world we struggle to keep afloat in with privileged people in boats who don't realize anymore how hard swimming is.

So nice to see a real and transparent take from some one with a closer status to the person being attacked. Thanks Lud!

ain't no fking way she was joking with that statement

"she's helping the economy" had me dead

Heres the best way to sum up the actual situation. Poki basically is reselling cookies that already existed but making them way more expensive (Scammer) she got called out shes not happy and still tip toes around her saying rude things (Does the its just a prank bro thing and says its expensive for SOME not admitting she purposely over priced them to scam)

mogul mail looking absolutely big for us today

"Poki just has a lot of haters" Yes lud, it's called being a REALLY huge hypocrite. We agree what she said was horrible, she shouldn't have said that. It's done, someone who has "Fame" should definitely be a little careful with what they say than others like... well you. You may not be as famous as poki, but you'd definitely get less backlash even if you were as famous imo. Regardless, why try to just justify her behavior?

dude just defends his little circle of friends everytime lmaooo

Ludwig would defend one of his friends if they were a murderer, these streamers act like children

mogul mail: i only make videos of topics i think are important also mogul mail: today were talking about cookies!

Lud you failed to mention she wasn't forth coming about the white labeling and the way she talked about the product made it seem like she had her hands in the entire creation process. I feel like alot of people don't like poki because she always trys to take the moral high ground when all she actually cares about is making money and maintaining her public image.

this logic at the end makes 0 sense. lmao classic ludwig

Bro, this is basically a rescue video for pokimane fans. LOL

She is the product's advertiser and shouldn't joke about somebody's wealth. I'm calling my customers poor for picking a PT Cruiser rather than a 2023 Stingray. My boss would fire me from the spot if I called somebody inadequate.

While there are some misogynists. (Nothing you can do about that) That dosent give you the reason to undermine this subject. Poki messed up and Lud is licking her boots

She is so unauthentic and people are seeing through her fake vibes lately.

"major news" "super important" >random girl tied up in drama surrounding a cookie brand no one's heard of Yeah, this is definitely worth reporting on.

Mogul Mail never fails to impress us with the best camera set up.

The biggest problem is she said something that alienated everyone who is financially struggling, viewer or not. To me, that is the biggest reason it garnered such widespread attention. Its not just a streamer saying something stupid. It's a multi-millionare calling her largely middle class, or lower, audience "broke". Look up the recent reaction to the NY Giant lineman saying anyone talking badly about him is basically flipping burgers. Statements like this talk down to that vast majority of the public. If it hits major media, it just comes across like your condescending to people who don't know you and those people are not going to give the benefit of the doubt

Entitled streamer defends fellow entitled streamer? Whoever could've seen this coming (me)?

Ludwig defending Poki hard 🤣🤣🤣🤣

At this point I'm more convinced that pokimane treats her fans as a walking bank

Love that Ludwig is just reasonable and logical. It’s not too much to ask but in this day and age it feels like a rarity.

Nah, she fucked up, she got so upset at that point and let her intrusive thoughts win. She was trying so hard to be defensive she forgot "customer service"