First of all, thank you for another great video. =) The question I have about this one is... It seems that the pattern you're showing us here is meant to be used *after* the terrible choice has been made. Am I understanding it correctly? Or is there a way to apply this pattern *before* the person makes the bad choice?
In the situation I described, I'm thinking about the future. However, you absolutely can ask or put in copy "what is in favor of this choice vs. that choice?" When we write copy we often imply this but don't ask when actually asking is a strong writing tool for separating two choices and making them appear more distinctly different from each other. Have a great day!
