Dear Davie I will say this again, started watching you & had just $100 per month as revenue. Scaled to almost $1500 per month. This is not much considering American standards but means a lot to a 23-year-old college student back in India. Thanks again Davie & his awesome team
As an Indian I can understand the value of 1500 per month in India! and really hope for your best my brother! Hope to see more successful Entrepreneurs from India to break the cycle (iykwim)
@@ayushangral4020 The stats have significantly gone up in the past month since I posted this comment. Will close this month with INR 300,000 in revenue. Hopefully would try sharing my experiences on YT very soon Ps- thanks for the words brother!
Watched this from episode 1 loved it , Id love for you and your company to record a lunch of a new product and take us all along for the ride , from start to scratch BUT actually push the project as part of your business
Of all the e-commerce influencers on youtube, you've proven to be the most open and accessible with this series. Thank you so much, it was great watching this project from start to finish. One question - what was the other product that your team started developing in parallel that was mentioned earlier on in the series?
It’s been a great series Davie, you’ve given me personally an incredible amount of knowledge for my journey. Since we have already a small amount of knowledge with our business and have scaled past 7 figures (nothing compared to your knowledge though), I agree that the series so far is all new viewers need to start their own successful business. If you have time in the future though, I’d love to see more and more advanced content as time permits. Keep up the great work Billy
Thanks Billy and it's definitely something we will consider in the future, but the videos in this RU-vid channel will always be geared towards spreading eCommerce to as many people as possible. Since you are part of the mentorship program, don't let it stop you from asking as many advanced questions as you want in your own business or even how we would have tackled the Lemon Scrub had we continued as I've love to help.
@@DavieFogarty Yes that is very true, the audience for the advanced content is much smaller, but we are a passionate bunch haha! Maybe a middle group is more behind the scene vlogs, if and when that makes sense, the behind the scenes really is fascinating, informative and also very entertaining. Looking forward to seeing your continued success and where you go from here, I’ll certainly be along for the journey for a very long time
This is definitely top of the line when it comes to free information. Got my mom to start buying lemon scrub over the pink lol Free content for us free customer for you. Thanks for this whole series
You have week days packed with work Davie. I just wanted to say there are people like me who are extremely appreciative of the work you put in and taking it from your weekends to help entrepreneurs around the globe. You could have gone campingn and chill on your spare tiime but instead you're just out there educating people like me who want to start and get up their feet. I'm so thankful Davie. From New Zealand.
Just finished the whole series. Loved it. Thanks Davie for all this content. I'm in the B2B2C model currently, willing to launch a few B2C (DTC) brands in the future and although some aspects obviously overlap, watching the whole process from start to finish in building a DTC brand was a great educational experience. You handed over a great blueprint that people can build upon. Thanks again and chapeau bas! Great work
You simplified everything. It made the process faster and easier . I understand some of the terms because I have a small few products store now. I’m a couple of weeks I will be starting dropshipping too. Ordering products is complicated at first but I started to know the agents. Ty for your time doing this.😀😉
Hey Davie, thank you for your amazing series! These video are really valuable to both new and experienced sellers. The ecommerce landscape has changed a lot over the past 2 years and I think learning how to build a brand with great product is the only way for long term success. I own an Ecom supply chain solution company (which handles sellers' sourcing, warehouse and shipping). I have worked with many sellers. Many of these dropshipper did great in 2018-2020 but as there are more and more competition, those who didn't try to build a brand did not have a sustainable business. They may taste some success (like having some 5-10K days but it would go away quickly). I think everyone who is serious about Ecommerce (and turn it into a career) should really learn how to build a brand.
Hey Davie! Since my comment under your last community post got a lot of traction but you didn't respond I will try again here :) You commented that " taking it to the million dollar mark would be just doubling down on what was working and increasing our advertising budgets". In my opinion that would have been the most interesting part of the series. In my experience, scaling a store isn't as easy as increasing the budget, since campaigns (or whole advertising channels, like facebook) become less profitable when you spend more. We have had our store for the past 1,5 years and scaled to $1mil last Q4. However the product is quite seasonal and we struggle to keep the product profitabel during the slow months. I would have loved to learn how to manage multiple advertising channels at the same time while maintaining profitability and tackling the challenges of worse and worse tracking and overcoming seasonality. Maybe you can address some of my points in future videos. Thank you for your videos, they definitely keep us motivated :)
I can understand where you are coming from, but our aim was always to increase the scope of reach to beginners and in this series I believe we've done exactly that! There would be a key group interested in the nitty gritty of scaling to the million dollar mark, but with the amount and time that goes into creating these videos for everyone, it would not get the same amount of love required that would justify doing so. I now have a mentorship program however that allows people to ask these exact questions that are more geared towards those who are further along the ecommerce journey and if you're interested, feel free to join along where you can ask me any questions you want! 👉 ru-vid.com/show-UC-JHxwWL4-WoqyQIYsBvTbAjoin
hello Lukas, I have a store online and have been wanting lunch a Facebook ad but I'm so scared because apart from the gurus and the people having channels here that seems to make it the rest of the people complain they lost money trying to do add on Facebook. You are one of the only people here i have seen succeeded in scaling to a point. Please can you drop your email or something so that we can chat privately? Hoping to have a respond from you.
That was a great series, thank you!! 👏👏Lots of inspiration for our product launch. Still can’t believe that TikTok video went viral, but then again I don’t understand some people’s fascination with cleaning videos 🧐 thanks and looking forward to your next videos!
Iam on my way, i truly appreciate your guidelines. But to be honest i feel there is too many things to do iam trying to understand each step so i can go ahead. Thanks David
Thanks so much Davie for giving up your valuable time to help us and provide info . Do you ... store , pick , pack , send and create a brand unboxing experince for Lemon Scrub ? How much time do you spend on customer service for Lemon Scrub ?
To begin with, we did all the fulfilment ourselves in house to show you what it was like to start the beginning stages of building a brand and this enables you to custom tailor the unboxing experience. Customer service can take a lot of time and can definitely recommend outsourcing this to a VA once you cannot find the time for it amonst other high value tasks.
Please help us understand how to really grow the business. I think the branding was nice, but an overall unprofitable fb ad and a unplannable viral video on tiktok which you can not plan is not really the thing people are here for to learn. Thanks anyway for being so transparent, in the it is all hard work and dedication. There is nothing you can plan for which works: take 500$ and a month later you have a great side hustle
The series is exactly what I've done and how I've grown all of my brands so far. It's quite normal that you will start off unprofitable in the beginning as you are focusing on customer acquisition. It's true that you cannot plan for virality, but you can give yourself the best chance to go viral by studying what has done so previously. The aim isn't to get stumped on what you can't do but to take action and learn when something goes right/wrong.
@@Timur_Abi it is not a question of being lazy or not. You can read books and still want to have videos on RU-vid that teach you how to do it step by step. It is just to be able to benefits from as much info as possible from various platforms, not just books or not just YT videos.
Hi Davie, so glad to find you!my mentor. Like you said, a mentor doesnt have to be physically present.may I ask what the surprise product that you would launch on the same day as Lemon scrub is please? Didn't see any, just very curious
Hey Davie, is there any reason why you didn't use a pre-order or backorder system for lemon scrub when you hit that viral tiktok? Anyway, love the content you make, for smaller e-commerce founders like myself, it is immensely helpful. Much love
That would have been a good decision to make while we were handling orders, but we decided that the main objective of that series had been cleared and it showed exactly what was needed in building a million dollar brand. At that stage, it's a matter of doing the exact same things and scaling it up!
Please reply 🙏 if I'm testing a product on a low budget: 1- What's the minimum number of adsets I should run? 2- Should they be single interests (precise), single interests (broad), stacked (precise), or stacked (broad)? 3- After how much $ spent I should stop and analyze? Thank you.
1. Depends on your budget, but ideally the algorithm is preferential towards broad targetting. 2. You want to keep your audience groups larger now so less interests. (But this requires testing) 3. Also depends on your budget. But a good rule of thumb is 3x your CPP.
Amazing that someone like you can take 1k and scale it up so quickly, but an ape like me would still be trying to find a product. Thanks for releasing all of this for free.
I have a question… could you make a video or something on how to order stuff from alibaba and get it customized and turned into your own business thing you could put on your own website
If you're after more advanced assistance, I also have a mentorship program that we get together once a fortnight and I answer any questions you have! 👉 ru-vid.com/show-UC-JHxwWL4-WoqyQIYsBvTbAjoin
Davie you a legend, let's say you test 5 more interest and 5 more creatives in order to achieve positive roas, but it keeps staying in Bep, at that point you'll quit the brand or what would you do? Regards
You'll need to identify your budget allocated to the brand before moving on as its different for everyone and quite a unique answer depending on your situation. If things are remaining at BE, then you would have to decide on factors like competitiveness and whether you have the funds to continue at this rate until you breakthrough.
Hey Davie, thanks for the series! Quick question - I recently spoke to a dropshipper who advised me to test a lot more products before I commit to 1 that I will build a brand around. He said most dropshippers test 3-5 new products / DAY. Obviously what you showed us with lemon scrub is the process to build a brand, but would you advice beginners to test more products before comitting to 1 and doing all the steps (finding a supplier, brand book, custom site etc)?
Ideally this does come down to your budget and how much you can allocate towards testing each product. With buyers becoming more savvy and taking longer to convert to a purchase, starting from scratch and trying to test that many products can easily burn you out. If you don't have a large budget, then spend more time doing research and identifying niche trends that you can either create or leverage.
@@DavieFogarty Hi Davie, really appreciate the response. Apparently "if I spend $50 and I don't get good CPC, I should abandon the product and test something else. The idea behind that is that I should focus on upper funnel metrics in the beginning, and once I find a good product that gets CPC within optimal range, I can start spending more time with product page and CRO." What I was told is that most people spend too much time on product page when it's the most difficult to optimize and has less impact (than finding a good product and creating good ads). For me personally this strategy seems like a good way to practice because it takes very long to create a brand from scratch like you did with the lemon scrub and it can be a hit or miss. And I feel like for beginners it's most likely going to be miss in the beginning and they will waste a lot of their time on the wrong product, and I guess that's the idea behind the general testing stores - testing more products in shorter time frame. Do you see any major faults in this line of thinking? P.S. Hope to meet you one day!! Thank you for all of your content
Just watched the stream, it's an awesome series. I have a question about the broad account structure (since I'm using ABO always myself and heard CBO prefers bigger budgets): 2 campaigns: 1 winning campaing 1 testing campaign whats confusing me is - on a technical level, what's the difference in the setup? Thank you in advance for the answer. :)
Not necessarily any bigger budgets, but CBO could generally start with $100-150. Your winning campaign will be the one that is vertically scaled, whereas the testing campaign is where you play with new creatives etc..
Yes please, we NEED to see behind the scenes of what it’s like managing an ad account at scale or during scaling please please PLEASE nobody does this they all talk bullshit theory we need to see it
The reason that you don't see what it is like to scale advertising is because it is just doing the exact same thing as the beginner videos are showing but making slight adjustments according to what is working and what isn't. Raising budgets on working campaigns and lowering/killing budgets on unprofitable campaigns.
@@DavieFogarty thanks for the reply Davie! I wasn’t expecting one honestly but if you read this please do show us how you scale ads on an already running business we NEED this in order to learn theory isn’t enough!
how can you overcome the facebook ad account bans? I tried almost anything from chaning payment method and domain etc.. but fb still decides to ban it. It is really demotivating..
Retarget via TikTok & FB ads using the data on your pixels (assuming you already had TT & FB pixels installed). If not, export all your customer emails, build a look a like audience on FB ads using the emails (look the process up on YT) and launch ads that way, and then just the classic test, kill & scale approach for a while.
Organic is great, but it is quite unreliable and shouldn't be your only method of generating traffic. You should roll in your profits to begin advertising since you've already validated the want of your product.
Hey Davie, thanks again for the great content! Just wondering, what are the names of the Ecommerce business that you own but are not as big as 'The Oodie'?
Hey Davie maybe I missed the video but how did you handle fulfillment? 3PL right off the bat or maybe in-house yourself? thanks and this series is awesome!
huge fan form you man, respect! You have made me decide to go one step further and im sure ill come back one day to thank you even more showing the results ill make considering your advice and tips!
@@DavieFogarty Its been awesome! I am a teacher of Science for the past 8 years and the last years i started Amazon from China, which is where I live for the past 8 years. Somehow i was never able to put the dots together of the massive opoprtunity I have of being here and using internet, so these kind of videos make a significant change on the mindset of looking after what we want !
Davie. I have a plan and would love to get your two cents. The next 4 weeks I am going to start 4 stores. Week 1. Men's bracelets, Week 2. Watches, 3. and 4 I haven't thought of yet. I am not going to waste more than 1 week on a product. Marketing plan is videos on tiktok and then if it generates any money, scale up using fb ads. I'd love to know what you think of this plan and also if there is anything that you'd recommend. Oh, how can we get the url on a new tiktok?]
It seems a bit rushed since you are choosing jewellery as your niche which takes time to acquire customers since they rely on brand recognition. I'd put more time into research and spend more time on each store before deciding it is working / not working.
@@DavieFogarty That makes sense. I'm very curious about one thing, there is alot of talk about trending products or winning products, what is the difference between that and a brand? Some of these winning products aren't much better than cheap junk. It would be alot more satisfying to sell worthy goods and create a brand. What's your take on that and the time taken to achieve that vs a hot product. I know this is a loaded question but would love to get your take on this. Thanks
Hey Davie, thanks for the awesome series. You said your website "ended up looking pretty bad". What are the areas that you think would have needed improvement?
There's always room for improvements, and using the page builders definitely made our site speed extremely slow. We would continually split test features that will eventually increase our conversion rate. Check out the Oodie website as an example!
The supplier didn't drop ship to your customers. Where did they ship your orders to? How is this handled and what was the shipping time for the customers?
