6:35 the only time we’ve ever seen artificial intelligence influencers actually matter is the R-rated to NSFW market, where the audiences are too enthralled in their addictions to even care. Like was being said, the second these things are discovered/uncovered, especially when they try to be passed off as real, have immediate negative reaction to that brand. The best strategy for artificial influencers would be to take the max headroom approach. It’s a show. It’s orchestrated. It’s a commercial and it’s entertaining. If they take that approach, which is actually the approach that the NSFW AI influencers take, they’ll be successful.
What’s funny is that the ai influencer in HeyGen had the body language but the voice didn’t match. In Captions ai the voice had personality but the avatar’s body language wasn’t there.
As usual. Facebook is coming too late to the game with a terrible idea. Just like the metaverse, just like the Meta Quest headsets. This time they are betting the farm on the idea that people will want to DM a bot just because the influencer had "something" to do with it? Mark's problem is he has no real friends and no one will tell him his ideas are terrible.