Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTLong-scalefbads0523-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTLong-scalefbads0523-fbdfy
Ben, I just want you to know that your content is much appreciated. You can't even imagine how much you're helping people. I wish you all the best, thank you for your kindness.
Your videos have really helped me in understanding FB Ads.. Thank you so much Ben! I wish you all the best, thank you again for creating such useful content 💙
hello ben, top video as always. i have a doubt about overlap, if i sell clothing, sneakers and hats and use for each category a different campaign using broad audience, does it create overlap? because the only thing that differentiates the 3 campaigns would be the creative. thank you very much
Hi Ben! Thanks a lot for this technique, looks really useful! I have only one question though: while I am using ABO campaigns and I usually scale ad groups and not campaign, if I use this technique I need to set up this rule at the ad group level right? So for all the ad groups I would like to scale
Hi Ben, amazing video my man! I wanted to ask I know sometimes when you keep increasing your budget Meta can reset your audience data. By using this strategy, would it affect the audience data / reset it?
Thanks a lot. Meta doesn't reset audience data when you scale. You do sometimes see campaigns re-enter the learning phase but that's not the same thing and won't happen with these scaling increments.
Ben, this is exactly the opposite of the last scaling video when you talk about the scaling mistakes. You said "if you do it everyday your campaign won't have time to stablish stability". So did you change your mind?
It's not the opposite but it is a different strategy. We're using this one more and more and in this video I do explain when you want to use each. In the previous video I said that you didn't want to scale everyday but that was referring to larger increments, which makes all the difference.
This is really helpful, Ben. But now I wonder about the audience needing to expand while increasing the budget. I have one campaign, structured the way you've recommended in an older video. Is that structure still recommended? (CBO, a lookalike, a cold, plus retargeting all in one?) I'm afraid I'll need to increase my audience as I increase my $50/day budget. My best performing sales ad set in my CBO campaign is a 1% lookalike with only 3-4 million in the audience. The other is a cold audience ad set of 5-7 million (but FB loves the lookalike the best); the only other ad set is retargeting which has a small minimum spend or else it gets nothing. Is adding new ad set to this same campaign the best thing to do? Or will it negatively impact the optimization? Or are we at a point where we should be keeping the number of ad sets to a minimum and go broad? Thank you, Ben!!
Happy to help :) I do like to introduce new ad sets into the existing campaign - that way you benefit from the learning that has already taken place. I do still like using the previously recommended structure. And increasing a lookalike % as you scale for example, is something we do often.
Hey Ben, will this have a negative effect on the learning fase? Because Facebook tells you not to change anything on the learning fase and this will change the budget every day...
I'm also wondering that. I know that changing the budget by 3% (even up to about 20% in my experience) won't reset the learning phase, so I don't think it would be a problem there. I'm not sure if creating a rule will do that or not though.
As a total newbie to fb advertising, your videos have been my absolute go-to place for anything facebook ads! Easy to follow and understand, easy to implement and even fun to watch! Thank you SO much. Can't wait to see more! Best, Alexandra
Really great video Ben, great tips to help manage an account and the daily variances that happen whilst allowing you to focus on new creatives and bringing in new audiences etc.
Grateful for your reply in advance If a create a rule for campaign and have ABO does it work on ABO also Or If i have CBO and i setup rule for adsets does it work on CBO as well Now should i create a rule for both separately or campaign or adset ?
Thanks Ben. Great content as always. I just completed your Facebook Insider course and I highly recommend it to anyone starting out! My concern is the possibility of frequent changes sending the campaign, ad sets, and ads back into the learning phase. Will a 3% daily increase trigger this? If not, about high can we go without triggering the learning phase. Lastly, if I have one ad set or ad performing much better than the others, is there a way for me to only increase the budget on that ad set or specific ad? My daily budget was set up for the entire campaign. Thanks Again!
Thank you very much for the kind words :) I wouldn't worry about that. 3% will not have that effect. The generally accepted amount is 10% but I have seen this not be so cut and dry. I would pause the underperforming elements and scale away :)
hey, Wanna ask can we apply both these increase & decrease rules once at a time? and secondly, can we apply these rules to a certain campaign(not into all campaigns) only?
Ben, I currently only run ads to a saved warm audience (website visitors, email list, IG engaged, and FB engaged). It converts extremely well but is just small… so increasing my budget won’t really have any effect because I’m already reaching everybody in the audience. How would you go about scaling in this situation?
You'll need to start targeting cold audiences as well and scale there. That may mean you need to significantly improve your ads to be profitable to cold audiences.
I don't understand two things. Previously you said that a 10% increase in budget doesn't make sense and it should be higher... no you say 3% increase. What's even more confusing, you said that we shouldn't change our ads too often but make a change every 5 to 7 days so FB has time to optimize the ads. Now you say, we change the budget every single day?
I think the higher than 10% increase is if you're doing it on a week by week basis, where it would take much longer to scale and so would make more sense to increase it by a larger percentage. I would imagine that if you're doing it by 3% per day then it works out about the same as if you were increasing by a larger percentage on a weekly basis. With regards to changing the ads every day, I think that because it's just a small increase in budget that it won't affect facebook's optimisation so won't matter if you're doing it daily.
@@BenHeath I set this up exactly how you show it in the video and it doesn't do anything for a week now. I asked customer service and they said it's because it's in the learning phase... which doesn't sound right.
Thank you very much for your content, I appreciate it! My question would be that if somebody made a larger test to put this new scaling strategy beside the old one and to see which is performing better in the same conditions? I see that it doesn't make sense to test the exact same campaign duplicated, with the two different scaling method to not compete to each other, but I hope there is a way to see the difference between the two. Thank you very much!
That is always something to think about. If you are using something like instant forms then don’t worry about it. Otherwise I think there are things you can do to mitigate. Firstly the 3 day time horizon helps and can be expanded. Secondly you can set your target result a bit further away from the actual number.
Hi Ben, with Facebook Ads' worldwide technical issue a few weeks ago, this set of rules wouldn't have been an airtight approach to managing budget versus performance. I know it was quite an exceptional event, but how did you tweak your rules following that global issue?
With this set up, you don't have anything to worry about. The worst case scenario is that your budget is increased or decreased 3% once. That is very easily undoable in the rare event that something like that happens.
Hi Ben thank you for your time and effort in creating this videos. Just a quick note please create a video if you have time on creating a video for very small business and if possible lower the minimum spend to £1000 to join your agency. I know it might be difficult but it would help lot of businesses like us. Thanks once again.
Hey ben Creating rule if cpr goes 35 then Decrease the budget i think making changes frequently to the campaign ll lead to learning or learning limited which is not good for our campaigns because if you are making any campaign then you should run atleast 7-10 days. Correct me if i m wrong and guide the better one 😊 thanks
Firstly, I wouldn't be overly worried about the learning phase. It's not that big a deal. Secondly, this budget change is small to the point where it shouldn't put you back in the learning phase.
I'm curious. You say this can scale quite quickly. Yet it takes 25 days for the budget to double at 3% daily rate. That sounds waaaay too slow, or am I missing something? I suppose it depends on your niche and such, but with ecom, if I have a winner that is profitable 3-4 days in a row, I want to give FB as much money as possible, as quickly as possible, to get me more sales and thus more profit, as long as the ROI is positive. You'd be missing out on a LOT of sales if you double after 25 days instead of after 5 days, for example. Or what am I not seeing here?
I think it depends on your starting budget. For some doubling in 25 days would be incredibly quick. But if you start with a really small amount then you might want to speed things up. It's very easy to ruin a campaign by scaling too quickly. That's what I am primarily concerned with. Much better to have patience than rush and make things worse.
Do you have a video on how to calculate the max lead costs? I sell courses and sometimes people buy the course months after optin. I only feel about what is too costly and what is not. The ROA is not helpful because Facebook tracking is not reliable. I use Sam Ovens's tracking sheet but this gives me not full confidence. I would love to have a concrete number and scale the shit out of fb till I reach this max cost without worrying :D
help! we have a page with our free content: ruthsroad but a friend set it up as a business page and we have 24000 followers but hardly anyone sees out posts unless we pay! this sucks! can we take out followers and turn it into a personal page and how? Also, if we build a website, how do we get our followers to the website?
@@BenHeath awesome thanks! I just got my first sale on my ecom store, the pixel tracked it, but none of my campaigns tracked the sale so I was worried the data wouldn’t matter 😂
Hi Ben,Can I run Facebook ads for ClickBank products? will it violate Facebook rules and regulations?if promoting click bank violate Facebook rules and regulations what is the best way to promote clickbank affiliate link with Facebook ads?
It's often safer to use an intermediate step such as a lead magnet. You can advertise affiliate offers directly, but you can sometimes run into difficulties doing so.
Can I just ask about the two conditions, is that a “OR” statement or is that a “AND” statement? For impressions being over 8000 and cost per click being less that £30 ?
Hey Ben, great video. I’m planning on increasing my daily budget for a few winning Ads. But I’m torn between how to effectively do this. For example. I don’t know whether to just manually increase the daily budget for that specific Ad OR to simply duplicate the entire Ad and then just double the Ad spend. However my concern is with the new duplicated Ad wouldn’t it have to go through an entire new learning phase again? If that is the case, don’t you think it would be better to just amend the current Ad and just increase the Daily Ad spend? What’s your thoughts on this mate? Pros and Cons? If you can get back to me that would be very much appreciated. 🤝
Would you still consider an Ad a duplicate if your testing for one different thing? Meaning for example everything's the same except the image/video or everything's the same except the title?
Ben, What som you think of using scheduled budget increase? We are advertising concerts and I’m thinking of increasing in periods when people get their salaries. Also, how would this work together with an automatic budget increase/decrease rule present? Love your videos!
Hi! I tried doing this but with ROAS instead. I set that I want to increase 3% if yesterday roas is higher than 1.5 and set it to 12am. Not only it did not run at 12am when it ended up running it said not campaigns are eligible 🤔 But 2 had a roas higher than 1.5. I'm a bit confused.
Hi Ben, do you know if this technique works with Advantage+ Shopping Campaigns? I can't get any kind of automated rule to work on them for some reason! The rule results I get is: Rule Checked, but theres never any changes made even when I know the condition of the rule is 100% true.
I need to advertise different products (catalog) sets. Different type of products. And there is always an Auction Overlap warning (a lot), but they are different product sets. How to (or do i need to) fix it somehow?.
Hi all. New to FB ads and using it for our little peanut butter company. FB won't let me upload MP4 video to the ads. Not sure whey and Google isn't helping. Any ideas? Thanks
Hey! Do you know why facebook instantly bans my account when I connect it too shopify, it has happened with every single one I have made. And they have given me no answer.
Ben you are great. I have a question about scaling, if you don't recommend duplicating the campaign then what should we do? should we just duplicate ad sets within the running campaign and then test different "Interests" BTW Thanks for the videos.
I note that you mentioned FB does not allow auction overlap in one ad account. I am dropshipping, does that mean I cannot test a few products at the same time (different campaign) but it will likely result in auction overlap because it is the same niche and targeting the same audience
you living on uk so please can advertising a product with sale price like 20 pound and get a good result on ? i mean can get cost per result between 7 - 10 pound in uk?
Is there a program with special features to designer images and shapes from all fields and also special features to change or add to the curriculum of students to be better and more talented and more careful and smarter......thank you sir......
Awesome content. Sir I followed your guide but mine doesn't have increase budget. It only have (1) TURN OFF CAMPAIGN (2) TURN ON CAMPAIGN (3) SEND NOTIFICATION. Sir how do I fix this??
Gold content as always, my only "constructive criticism" is that, sometimes comedic stuff and meme vibes don't match well in such topics. I don't know, I could be wrong.
I sell a £170 product and use instant forms to generate leads. I am currently running ads with my price on the ad and its doing great I want to run a seperate campaign without price in order to get higher quantity of leads for less cpl from this campaign while getting the quality from the other I will be hitting exact same audience with same product… will this create auction overlap?
Yes it will but if you run it for a limited time only for test purposes then go for it. By the way if price is a significant selling point for your product, removing it is unlikely to improve cost per lead.
Is there a way to prevent ad campaigns from hindering each other and competing at auction if they're both targeting the same audience? Let's say I have a good demographic I'm targeting, good custom audiences, and a good lookalike audience. Should I be changing the audience for each of my different product campaigns to avoid inter-competing?
Hi Ben, I want to know that if I have 3 ad sets with there different images within one auction(Buying type) campignh with engagement(Campaign objective) then would those ad sets still compete with each other and confuse meta algorithms?
Thank you so much for the video! Ive just started my first store and running ads, its a lot to take in when you start. It's been 2 days and no sale through facebook, when do you recommend moving on and trying another product? Cheers!
Hi Ben, thanks for your videos. You've been really helpful in learning Facebook ads and I'll be starting managing them for my business this month. Where do you get your B roll stock video content for these videos? I also film and edit videos for my business, and I've found them to be pretty expensive!
this is a great tecnique in an ideal world but with the issue of correct attribution from facebook, I'm afraid it isn't . My campaign is going well but facebook only attribute less than half of coversions resulting on higer CPA. How do you fix that?
That is so far from a reason to not pursue an entire strategy. There are tons of solutions. The easy one is to follow what I recommend in this video and just use instant forms. Then you’ll have perfect attribution.
Thanks Ben, amazing update. We been wonder if we should do daily increase for a while. Quick question about Meta ad attribution, we have campaign doing very well, one of our customers turn into a wholesale buyer, buying 30 orders in 14 days at good discounts, now those orders are kept registered in Meta ads account and we end up with a creative that yield 30 orders, each at CPA = 0.3 usd which is ridiculous. Also the whole campaign result declines, do you think we feed bad data to Meta by accident?
Ben - what about the recent issues with Meta Ads delivery issues that nobody seems to be talking about. People's CPM's have increased by 200%! Would love for you to jump in as a pro and guide the community you have built.
Hi atonal, I’ve heard people mentioning this but we just haven’t seen that in our ad accounts. I don’t think this is very widespread. Could a targeting of yours have been reclassified? And it contains far fewer people?
Hi Ben, we scaled using your method after a successful campaign converting daily, it's almost now at 0 sales since doubling the budget across a week. Any advice or thoughts?
You can do that but it's riskier. You are more likely to see increases in cost per conversion. It really depends what you prefer and how much you value fast scaling.
I have a question, say I have a campaign (ABO) for testing ad creatives and 1 of them gets the best results and I want it to run as a prospecting campaign. How do I do that ? I create it again as an CBO having only the 1 adset with the winning ad? I have no idea how to structure a prospecting campaign after I have tested things out. Thanks!
Very thankful for the content. I have a question, does it not put the campain to learning phase every time we increase it daily? Should we do weekly, is that a better option?
The number might not be 100% accurate but on average will be 90%+ accurate and the important thing is the trend. You can still make decisions based on whether your CPR has improved or not. You can also set your criteria at a lower or higher amount to factor in any data discrepancy.
@@BenHeath with iOS 14, 90% of users have opted out of being tracked off app. It’s actually 90% innaccurate which is why companies like triple whale have blown up and why Facebook is pushing Facebook shops so hard.
I set this up exactly how you show it in the video and it doesn't do anything for a week now. I asked customer service and they said it's because it's in the learning phase... which doesn't sound right.
What if the estimated size of the audience is 200M to 400M? Each campaign is around $200 each and they are duplicates. Will there still be overlap between the campaigns with such a large target audience?
hi you set the rule to be active in all campaigns , but the price is set in the adset, so unless is a CBO campaign, shouldn't be "active in all adsets" ?
Hello, Can we add a new video or image to an ongoing advertising set? Or do we need to create a new campaign with a new set of advertisements and these new videos and images? Thanks
