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You can’t directly change them. But you can get the machine to change them for you. For example, if using Target ROAS, if you increase your ROAS target then the system responds by lowering CPC bids. If running maximise conversion value with no target ROAS, then decreasing daily budget will decrease CPC bids. For every bid strategy, there is a way of making the system either increase or decrease CPC bids by modifying whatever is the target you gave it.
@DarylManderbigflare Thank you for your RU-vid channel! It’s the best resource to understand how Google Ads works. I have a question regarding the comment above. If my campaigns are in the "Bid strategy learning" status, what should I do during these 3-4 weeks? When I increase the budget, Google spends it too quickly. But if I reduce it, I lose conversions. What would you recommend? P.S. It would be great if you could create a video on what advertisers should do when changes to a campaign lead to the "Bid strategy learning" status, or a guide on steps to follow when launching new campaigns.
