The thing is, I don’t have a problem that Brandy caters to smaller people, it’s that they don’t advertise it like that, and just say “one size fits all”. Plus size stores advertise as a store for bigger women, while Brandy doesn’t and just acts like they have the average size. They also only have one size, while plus size stores have many. They could make so much more money even if they just went from like and xx small to a size 2 or 4, so I don’t understand why they don’t.
I totally agree!! I think there’s nothing wrong with having a solely tiny/petite clothing but PLEASE let these self conscious young girls know that this is only one body type out of so many different bodies!!
Ikr like my friend went in and she wanted the job but they said they weren't hiring. I heard the manager ask another employee what race she was. The employee said that she was asian and the manager told her to tell my friend that they weren't hiring even though they hired another girl on the spot...
@@anenawww if you watched the whole video it mentions that the owner of the store ( which is 2 white 60 year old men) you’ll hear that this person describing the story says that they only hire white teenage girls. (If not white, just girls with white people features)
@@dm8678 Yes but then why brand yourself as 'one size fits ALL'. I would be totally fine with not fitting their clothes if they had changed their branding and were genuine about just catering for petite women, but they don't do that.
no it's not tbh. I'm a healthy 16 yr old and their damn pants are still too big on me. I agree that they should say their clothes are made for smaller people, but it's not okay to cancel an entire brand just because some ppl don't fit in their clothes. Just go wear something else
@@cyverbunny well the thing is that they practically only sell clothes for a specific body type. like @C VH said with their “one size fits all” marketing. i personally know what’s shes saying because with an eating disorder (in my experience) you keep losing more and more weight until it’s “enough.” it’s a mental illness, reaching the end goal i had was and would have never been “enough” for me.
@@cyverbunny it’s not canceling the store but the fact that they’re glorifying that one specific body type by selling only one size, hiring only very specific employees, ect. to me it adds on to society’s strict standards of one type of beauty.
@@cyverbunny I don't cancel them because I don't fit in their clothes. I don't care about that (anymore), I can find other nice clothes. I cancel them because they advertise their clothes as being 'one size fits all' instead of 'made for petit people', which I find disingenuous, misleading and honestly a bit questionable. Why do they do that? What idea are they trying to sell with that kind of advertising? Because that's how brands work, they sell you an idea. All brands do that. (I mainly cancel them because its fast fashion tbh, but that's a whole other story.)
There is a youtuber called Kristen Leo who is sometimes a little clickbaity but talks about issues like fast fashion and addresses that ethical elephant in the room.
@@charin951 because their clothes are trendy/low quality hence why she called it fast fashion. They don't have longevity or high quality to stay in people's closets for long
@Smile Mahi with shein you could get one pair of pant and top in brandy you can only get a top that's not even full lmao and only a spoiled overprivileged shits say you're too poor for not able to afford a 25 dollar clothing which I guess is you
What is “healthily skinny”? Skinny refers to a body size and healthy refers to a diet. Wether someone becomes skinny by being healthy or unhealthy they would still be the same size.
Their stuff is trendy and everyone wants it so even knowing they are two white men (assumingly white and probably old-er, too) won't stop anyone from purchasing. Edit: turns out they were a kid and dad duo. Which, seems worse. The overpriced clothes are Italian-made.
It wouldn’t be bad if they actually called themselves a shop made for really small women (the equivalent of a plus size shop) but they are just encouraging it, that really skinny is how you should be...and that’s make it disgusting
I knoooow. A tiger's body is so much more beautiful than a human's. If we don't do exercise we look disgusting. If a tiger or a cat doesn't do exercise they still look amazing.
i like how there's a bunch of influencers who say that they would never shop at brandy and don't support them yet they support them by buying their clothes like wh- 🤦♀️
Kids repeat after me: Brandy is a Karen There's sum BEEF in the comments- y'all this is just a joke you don't have to agree with it you don't have to find it funny but pls stop fighting-
She doesnt' really seem that brave or badass tbh. It seems like she's very salty that she had to experience the briefest moment of discomfort by not fitting into some clothes that were too small. And because she's one of the global elite, she gets to make a youtube video crying about it.
Alpha _a7 it really isn’t, i don’t starve myself or feel the need to change my appearance because of them or whatever it is they “promote” people nowadays complain for everything. It’s nothing brave, there are a couple thousand of vids like this online
people keep saying “but there are plus size stores” okay but brandy currently is trendy and its targeting teen girls. There are girls who want to fit in so they use unhealthy ways to lose weight.
Tamy Mondragon also people seem to forget that plus size stores always offer a range of sizes. Like you never see a plus size store that has just one size, they usually go from 12/14 to like 22/24 or something like that. BM doesn’t do that, so if they were trying to cater to “slim petite girls” they would still probably have like xxs, xs, s or something like that. Also petite in fashion means short, and Brandy is not really a store for short girls, it’s really just a store for skinny girls.
janiah bramble but it’s not a healthy one if they’re losing too much weight just to fit into clothes, and those clothes encourage teens to have body image issues
janiah bramble ah yes, succumbing to the aesthetic and ideology pushed onto young girls from a very young age and subconsciously manipulating them to feel bad for their bodies and to want to join an elitist, exclusive group of the group deemed ‘pretty’ to be accepted is totally their choice. yes. it’s not as if the brand targets TEENAGERS with ages that have the highest rates of developing EDs instead of skinny/petite women. no. it’s totally the girl’s fault. it’s the fault of anybody who develops an eating disorder, or wants to fit in, or wants to be able to wear the clothes their friends, idols, and influencers wear. it’s totally their fault. where the fuck do you think that thought process stems from?
not every girl is ‘plus size’ though. a lot of girls are size 6/8 so if there is a shop that only caters to size 12+ , what is the issue with having a shop that only caters to under size 12?
yeah i agree i have to admit the concept of exclusivity and "fitting in" sounds a little intriguing but i don't own any of their clothes because 1. i have conservative asian parents, 2. i think they look cheap and 3. not rly my style anyway
When she said "when you walk in to the store and you're skinny and pretty you're pretty much hired" i felt that on a next level once i walked in to a brandy melville store and the girl/women who worked there litterally asked me if i was interested in working there i was in the middle of an eating disorder and i was insecure as hell
that’s awful :( they perpetuate those harsh standards, like the video said, slightly underweight and white/white looking I hope you’re doing better with your Ed, it must have been really triggering
I tried looking in a salvation army for clothes that are similar to Brandy Melville and couldn't find a single piece of cute clothing. Maybe if you live in an area like California you can find similar clothes, but I live in the worst area imaginable.
noah ottomanelli your comment makes no sense at all, the girl in the video literally said she felt so insecure bc she couldn’t fit in those pants. It fucks someone’s body image, we think we are not “skinny enough” and that makes a lot of people (not even girls boys too) feel like shit so yeah think before u type something
A few years ago, I applied for a job at Brandy Melville to be just a regular worker in the store. They took my phone number, didn't ask for a resume, and then the girl worker there said, "Okay now stand over here, I'm going to take a photo of you." I obliged, but in my head I was thinking, "wtf?" I know that many jobs hire based on looks (most times on subconscious level) but they weren't even TRYING to hide how judgmental and shallow the hiring process was. I didn't get the job. And I'm a 5'10, naturally skinny white girl who was in my teens at the time. I can't imagine how they would treat other people who looked differently from me trying to apply there.
It's so funny how being thicc is mainstream, but people still seem to want to fit into Brandy Melville. Just goes to show that the perfect body doesn't exist..
being “thick” isn’t mainstream anymore. it used to be mainstream when the kardashians were still considered the “it” girls, circa 2016-18, but that era is over now, and their body types are just considered obsolete now. The main mainstream body is the skinny bella hadid, kaia gerber body, since 2019 till now. Body types are just a volatile trend unfortunately. Being skinny is the most extolled body type of 2021.
This is so sad because Brandy is one of the only brands that fit me perfectly, I’m skinny and tall, my waist is tiny but I have full medium sized breasts. Most stores feel too big in my waist and pants/ jeans are too small and look ugly bc they show my ankles when their fit is not supposed to. I have to choose between wearing a tight belt all the time of having awkward length jeans. T-shirts either feel too tight on my chest or awkward because I’m skinny but still have boobs. I feel bad supporting them but it’s one of the only stores that actually fits me and makes me feel cute. They should state that their clothing fits one particular body type instead of their “one size fits all” bs. They know damn well their promoted body type isn’t even the majority so I don’t understand where they took it from when promoting it fits everyone
they used to say one size fits all they just changed it recently, like 2-3 years ago. All of my older pieces have it written on the tag and i remember it being everywhere on their website
The first time I ever noticed that I was a bit chubby was when I went to Brandy Melville for the first time. Everyone's so skinny there and if you don't fit in, you'll get stared at. Clothes were too small for me, and the dressing rooms didn't even have mirrors! I had to come outside to look at myself, only to see how hideous I looked in those small clothes. I felt so humiliated while standing around all those other pretty girls. I was 15. This day triggered something in me, causing me to still feel insecure about my body even at 21 now.
aw I want you to know you’re beautiful no matter the size of your body!! you are gorgeous & stunning. I don’t care how big you are or how skinny others are I know your beautiful inside and out!
I DUNNO NAN MOLLA do you know about how much you weighed when you were 15? i’m 15 and my friends want to go shopping and try on clothes with me this weekend but i’m kinda nervous because ik they love going to brandy. i’m not overweight but i’m just a little bit bigger than them and i’m afraid that we will be trying on brandy clothes and i’ll be embarrassed because i won’t fit anything and they will
B. KCee They aren’t talking about body positivity. They are talking about the fact that small is a fashion trend. Being small is prettier than being average weight even when people are trying to stop that from still going on. It triggers me and many others including OP, and they shouldn’t be criticized for feeling bad about their body because of brandy melville and plenty of other ‘skinny brands’
B. KCee Yep I was completely right. Your downplaying my and other problems. Sure ours aren’t as dire or common but it’s still horrible. Skinny girls don’t feel self conscious and wish they were plus size, you are forgetting the point that this is what causes people to develop anorexia as a coping mechanism
@@dm8678 Its not a petite store... they have called themselves "one sizes fits all" for the longest time also their clothes wouldn't fit all petite girls
@@dm8678 it is not a petite store, real petite stores have more than one size. the company lacks diversity in size and race and only hires and almost always showcases the societal beauty standard (tall, slim, white, pretty) which plays with the self esteem and self image of teenage girls across the world. is this a brand you really want to support?
why would any one think that the thrift store doesn’t have better clothes than brandy or couldn’t have cute clothes at all??? sounds kind of elitist on your part js
Next experiment for me to do this leisure time : walk into Brandy looking like a designer while being plus size and basically looks at their item like it's the absolute shit
young girls seeing fatshaming and less acceptance of different sizes will lead to girls who aren't overweight or fat in anyway developing eating disorders and constant body checking.
It isn’t, as much as I hate the fat acceptance movement, brandy Melville’s clothes are not even including regular sizes. They are including VERY skinny people only, as much as skinny people need more brands that fit them, it sets an idea that this is the size every girl has to be, because of the one size fits all policy.
@Lil Chicken There are several problems with Brandy's approach, including the fact that they ostracize people of color. It's great that people who are petite (including myself) have a place to buy trendy fast fashion pieces, but no one should have to suffer just because of who their target demographic is (skinny white girls). A lot of people who aren't in this demographic are made fun of and taunted by Brandy workers because management actually tells them to do so. I visited Brandy Melville's US website and found that there is only ONE girl of color on the entire website (I checked September 2019) I will be updating this comment later
2:19 THANK YOU for saying this. I'm personally tall and skinny aka I'd pretty much fit in all of the clothes they have. I'm happy that people are making these kind of videos and spreading awareness. But some people do it the wrong way, by shaming the girls who do fit in the clothes. One example that I saw in the comments of this specific video was "Don't worry about those brandy girls, you're better than them". There's no reason to put down those people who fit in Brandy's clothes to uplift those who don't. Thank you for this🙏😔
healthy reminder: clothes are meant to fit you. you're not meant to fit into them. if a S is too small go get a M, it doesn't matter, you look good no matter your size I promise🤍
There are definitely size 0 women who don’t get catered to as much and it’s great that this shop has trendy clothes for them! However, selling those clothes to “everyone” is unhealthy...
My bestfriends were obsessed with Brandy a while ago and I hated it there. I am always trying to keep up my Big-and-beautiful attitude but having to go in there with my slim friends knowing that I would never fit in any of there clothes, felt like torture. It got so bad that I choosed to never go in there ever again. Best decision in my life.
@@cookiemonster7099 Happens all the time. The run way models are supposed to be hella thin, so they hire MEN. Men do not develop like women - go figure. They have that stick figure with no development that the designers like. For some it's the uglier the better because they want the shock effect. Keep in mind these are the *same* designers that put plastic swimming pools on top of their heads and make them look ridiculous. It's for the rich to laugh at. Nothing more.
This is so real omg. When I first went to a brandy Melville store, my best friend was buying a dress for her. Even though I searched for clothes, couldn't find anything that could actually fit me AND I WAS DEVASTATED like literally crying (and by that time, I wasn't even considered "fat" yet, so...). I'm from Brazil and here we don't have any brandy Melville store (thankfully), this whole thing has happened in Portugal and almost ruined my trip. Knowing that people at least know how toxic this can be made me feel more comfortable. Thank you for this video.
I like what you said at 2:19 Some people say: well this person looks better than that person or looking like this is more attractive than that. But by saying that it really isn’t going to solve the problem of toxic beauty standards. We need to see everyone is beautiful in their own way and they don’t have to be this or that way to be pretty, etc.
Everyone is worried about the “one size fits all” part, but I’m more concerned about how you have to be white or have “Caucasian features” in order for them to consider letting you work there.
It is an Italian brand. Italians are caucasians. They are likely looking to create the 'Italian' image. This would not be seen as a problem if it was an african brand wanting their models to have african features, or an asian brand wanting asian features. White cultures are the only ones that 'needs diversity' or is shamed for creating a 'caucasian' image. Apparently, it is empowering for every other culture in the world, because it 'celebrates their culture'. But white cultures are called all sorts of things if they do the same. Same goes for size. If they want to make clothing of only a specific size, let them. There are many other brands with different sizes, who makes awesome clothes. I don't understand why people are so obsessed about body size. It is about proportions and posture, not weight. Every single body have the potential to look its best, if it is well taken care of. Some body types look their best tall and lean, other body types look their best with an hourglass figure. There are different ways to be beautiful. People need to stop worrying that not every piece of clothing is going to fit/look good, and start figuring out what compliments their own features the best, and bring your their own beauty; not someone else's.
@@HereIAm247 First of all, that's bullshit. Let me tell you why. If the store was really based on Italian aesthetics, why wouldn't their clothes reflect that? Their clothes are basic fast fashion and their store interiors don't reflect an "italian vibe" either. Also, since when were all Italians, skinny and pasty? Cuz last I checked, Italians from southern Italian are very tan, like almost as tan as me and I'm black. Why? Because they're in the sun constantly. Are all Italians skinny? Not the last time I checked. Italians also have differing a wide range of features. There isn't an Italian nose or hair color or eyes. Italy isn't a homogeneous population like say, Norway. So for the love of God stop using that as an excuse for Brandy's discrimination, colorism and racism. Cheers.
Brandy is one of the main things that pushed me to have such an unhealthy was of life. Every morning, I would wake up and see if my brandy skirt fit. If it didn't, I wouldn't eat for the day. if it did, I would reward myself with very, very, small portions. This was a component of why I struggled with body dysmorphia and anorexia. Don't make my mistake of obsessing over one clothing brand out of millions out there. We are all beautiful. Remember that.
NOO GIRLL. this makes me feel so sad. I hope your doing better now and eating healthy and the calories that your body needs. If not, I hope your getting the proper care and getting the love you deserve.
brandy is my least favourite brand i’ve ever encountered. i went into brandy with my tall, skinny, blonde friend and she got compliment by workers as soon as she walked through the door and me, short and chubby, was completely ignored. we went into the changing rooms the girl working there looked me up and down and it made me feel like shit. i didn’t fit in any of the clothes and i’m a size 8(uk). i felt completely judged the whole time i was in there and ill never go back.
since when is anyone considered chubby at a UK size 8? I'm a size 8 as well and people consider me normal to slim. I'm also pretty tall, so that might be different
qui a roma brandy è andato molto di moda nel 2014 insieme a subdued, ultimamente molti negozi stanno chiudendo anche perché alzano i prezzi per roba che puoi trovare su internet e molto meno.
i’ve found so many dupes at goodwill for half the price, but girls would rather shop at brandy melville because they depend on the exclusivity to validate themselves.
The alien in your backyard your probably not fat it’s just that society makes anyone who isn’t a size 0/Xs ‘fat’ and this is coming from someone who is Xs or size 0 or whatever sizing you use
Story time: so first of I’m very short and very skinny. So I was at a brandy store and went to try their pants for the first time. I knew they were going to be way too long for me but I thought I could cuff them. Now something to note is that those pants didn’t have belt loops So I put them on and they drop to my ankles. I was basically swimming in those pants So I come out and they ask me if they fit and I said no they’re too big. And for a moment she just looks at me and goes “you’re probably the first one to ever say that about brandy hahaha” and I was there like “thanks?😐” I’m not criticizing this Video AT ALL All I’m saying is you don’t only have to be skinny, but also have some hips and boobs which I lack both of so everything that is supposed to be tight is very loose on me It’s really shitty that they don’t accommodate to all or more body types :/
for someone that can’t find their size much in normal stores, brandy is helpful for me. I rarely can find XXS or XS that fit right. I usually have to end up finding kids clothes to wear
@@zo9690 $25 for a top is not cheap when you're a broke college student that doesn't live in mommy and daddy's pocket. especially when their quality isn't any better than f21 even if their style is!!!
@@nicole6808 I'll have you know that yes I am a broke student. My dad is dead and my mum isnt part of my life. I have a part time job in a lab and I still go to college. Just because you are lazy and decide not to work isnt my fault. Brandy shirts are also only 20 dollars plus shipping charge. How about you get facts straight and not judge others.
@@nena2250 And? Whats the problem? The same way there are brands who produce clothes only for bigger girls, Brandy produces clothes only for skinny girls. Anddd? Stop being triggered for fucking everything. And if u are bigger ... lose weight ffs
@@elliecat6006 gurl the average woman's waist size is 38!!! idk if that is all age ranges, but like 24 is a pretty small waist! i have a size 26 waist!
once went in brandy and never again. My friends were hyping this shop really hard and I was like: okay why not. I went with my friends and the experience wasn't good. The store was totally stuffy, too many girls and it just didn't fit me and made a "cute" girl. I did feel demotivated because I was overly wary of my tummy and it kinda bugged me, But the good thing in all of it was, that always went shopping with my dad. So until it wasn't 100% cotton, a blouse, and colorful pants it was a no go. We always purchased formal clothes and I was sometimes allowed to buy the "the crazy stuff". But in the end the mindset I was having thanks to my father and the checkpoint a piece of clothing should have, helped me through all lot in all these "cute girl" stores. It is really important that the girls get educated about this, so they don't get manipulated into fitting in a concept
I really love your stuff, and I just wanted to tell you how much you made me feel better. I am only twelve but am 5’6’ and wear bigger sizes than all of my friends. I thought I was just a freak until now. This made my day realizing that just because you are pretty and skinny doesn’t mean that you are kind. Thank you! You just got a new subscriber!
Yes. Because we do exist and want to find clothes, too. I'm actually impressed by the comment section. Skinny girls are finally sticking up for themselves. Size 0s are also, "real women." Not just bigger girls.
Alydia Forten no one is saying you don’t exist. you are not oppressed. the POINT is that maybe they should then present themselves as a shop for petite people.
brandy isn’t my style at all but when i do go in with my friends and i see how devastated their faces look if a pair of pants does t fit them it breaks my heart
I don’t really get the hype with Brandy Melville: The clothing looks simple enough to recreate/DIY with other brands that actually have a variety of sizes; especially the tops. The jeans ( judging from this video) didn’t look that unique compared to other jeans either. The only thing that seems to define this brand is it’s made for petite people only. That’s it. This is the first time I’ve ever heard of Brandy Melville so maybe this video didn’t really show off their variety of styles. 🤷🏻♀️
The clothes aren't even geared towards skinny people, they are geared towards a specific body type. I myself am very skinny and still do not fit into their clothes because I am short with wide hips. Not to mention how discriminatory brandy is- it's disgusting.
Yes! I used to fit into their tops size-wise but they looked weird because my shoulders were too wide... I also have a rectangular body shape so besides (at the time) being skinny for my age/height, I could never wear their pants.
i still don´t get why y´all are mad. what if the brand is for anorexia? ever cared to ask if there´s any brand out there that fits them? let me answer for you: no. they´re even those who are naturally extremely skinny.
if Plus Size Store can say "One size fits all" why cant extra small stores say that? When plus size stores say "one size fits all" they mean "one size fits all plus size people". so when they say this they mean "one size fits all extra small people". also normal stores like target or H&M when they have one size fits all stuff, it doesnt fit me. its usually to big. so Brandy Melville sells to the small girls who cant find things in their size at other stores. they arent giving a skinny sterotype or whatever. they just sell to smaller girls. just like Lane Bryant sells to plus size.
brie1n1crackers even from madewell- a more sustainable (but not perfect) brand a white t-shirt can be around 18. If your gonna spend money at least try to support something more sustainable
if you dont like this brand, no need to shame others for buying "ugly and basic" clothes. i'm a chubby girl and i can fit brandy sweatpants and crop tops.
I used to work at Brandy Melville. I was 16 when I started working there, and I was 134.9 lbs. And, no offense, I was the ONLY African American girl working there. I definitely stood out, as the girl that wore box braids and had worn the same pair of rainbow vans with almost every outfit, versus the girls with long golden tresses of hair and could fit into anything they wanted to. When I started working there, I definitely felt insecure. I was: 1. A black girl working in a store with pretty, white girls with long hair, 2. A little bit *thicker* than the other girls, and 3. Never really could fit some of their clothes. I became anorexic, practically, started eating way less, or at nothing at all, and if I did, it was literally just a health TV dinner and that would be it. I lost a lot of weight, and by thing time I got to my 3 month employee status, I weighed 100.2 lbs. I had to do into the intensive care unit and stay there and get fed through an IV just to stay alive. And obvi, I stopped working there after all of this happened. I even tried to get lawyers involved, but instead got blackmailed by the manager of the store I worked and, and said that since they had so much *power* over me, they could publicly humiliate me. So I did nothing. GIRLS! if you shop and brandy, fine. But just know, your putting yourself up for a world of disaster if you trust them as much as I did. And idc what you have to say about me, by it’s MY story. Edit: thanks for all of the comments and support for me. I really do appreciate it for people to tell me that I’m more than what brandy made me 🙏🏾 god bless yall
ok so coming from someone who is tiny of tiny xxs like 000 brandy is so nice. think of it as a plus size store if ur super big normal stores crazy hard to find clothes that fit u but if u have a specific store that fits u you love it. i think it of that way for brandy so hard to find size that fits me anywhere else but brandy fits everytime and i know it will so there is no worry of wht if i cant find something that fits. i get that it doesnt fit mid sized ppl or some 'skinny' people but those ppl wouldnt fit into a fat person store so its the same way they dont fit into a skinny person store. you guys are shitting on the brand but it is actually so good for the people that fit into it.
