I Love Doing Dishes! 

To recognise people’s hatred for washing up by hand, Wieden+Kennedy London created ironic musical I Love Doing Dishes! for Finish’s latest global advertising campaign.
The campaign is led by a 75” film, created in association with leading global dishwasher manufacturers, which will play out in a number of countries worldwide, including China, Brazil, South Africa and Turkey, where hand-washing is still the norm for the majority of people.
The multi-platform campaign holds a mirror up to the absurdity of washing dishes by hand, while the song lyrics, written by Wieden+Kennedy London, express the numerous niggles of this mundane and repetitive chore.
Project name: I Love Doing Dishes!
Client: Finish
Markets: Including Turkey, Middle East, India, China, South Africa, Brazil
Media channels: TV, Outdoor, Digital, Print, Radio
AGENCY - WIEDEN+KENNEDY LONDON
ECD: Tony Davidson
ECD: Iain Tait
Creative Director: Carlos Alija
Creative Director: Laura Sampedro
Senior Creative: Bertie Scrase
Senior Creative: Christen Brestrup
Agency Producer: James Laughton
Creative Producer: Rose Maisie Willoughby
Group Account Director: Nick Owen
Account Manager: Holly Baker-Cliff
Planner: Indiana Matine
PRODUCTION COMPANY - FRIEND
Director: Ian Pons Jewell
DOP: Mauro Chiarello
Producer: Rob Leonard
Exec Producer / MD: Luke Jacobs
Production Manager: Jess Wylie
EDIT - CUT & RUN LONDON
Editor: Ben Campbell
Edit Assistant: Joanna Lewandowska
Producer: Ruth Minkley
POST PRODUCTION - TIME BASED ARTS
VFX Supervisor: Stephen Grasso & James Allen
Colourist: Simone Grattarola
Producer: Chris Aliano
SOUND DESIGN - STRING & TINS
Engineer: Will Cohen
Producer: Sam Brock & Matej Oreskovic
MUSIC LABEL & PUBLISHER - W SONGS (WARNER MUSIC)
Music Supervisor: Tristan Wilson
Composer: Pippa Cleary / W+K Lyrics: W+K
Orchestrator: Simon Nathan