Reminder: The average age of the Super Bowl viewer is 49. Ranked by % viewer share, the biggest cities watching are Cincinnati, Detroit, Pittsburgh, Kansas City, Columbus, etc. Viewership is pretty evenly split (51/49) on gender. If these demographics don't apply to you then you have to think outside yourself to really judge if an ad was successful at its goal. The type of humor/aesthetic that would appeal to a RU-vid commenter with an anime profile pic is probably not the same as what hits broad America in the Super Bowl.
@@jonathanwebster8091 they were watched live. Of the over 80 Super Bowl ads a majority were watched live. Not every ad is going to make the video cut. That was a multi hour stream. If you want I am sure the vod will be up on the vod channel.
@@PinkMonkeyBird Because the whole point of this series is to educate his audience? If he wanted to revel he never would have started marketing mondays in the first place
Your super bowl video last year was the first atrioc video I watched. You were at 86k when I found you and now you're at 277k. Glad to see you come this far (and cheers to many more years of this content!)
For me I think the Avocados take is hard trolling. I loved the Barbarian standing in as Bills fans and it was a fun way to feature the product. Not sure how much the Bills reference carried the ad for me though 🤔
Does anybody notice the amount of QR codes just randomly placed in alot of these ads, it’s actually something they’re trying to rebrand and build back up into a sensationalized thing
Was going to comment how zendaya’s add deserved top tier but I already forget the company who made it lol, maybe I’m an idiot but bmw and coin base were so memorable
Love the fact that entire chat was Madge at the larry david crypto ad, but imedietely after with Coinbase, they have the direct opposite reaction, despite coinbase also being a crypto thing
I saw one of those weird 30 second long random story ads with the brand name slapped on the screen at the very end and knew it Big A would rant about how bad it is
I only watch via RU-vid. And know y’all have to trim things down. But I would enjoy an extended version of topics like this. That includes each ad or whatever your subject matter might be
Wait what? That meta one was great ad imo. Maybe not for meta but if it was a commercial for oculus. Also that crypto was the best so far. Easily the most memorable.
Coinbase ad for the win! That's unique and original and would definitely make people be like wtf let me take action and go to the website. Great great great ad. And most are so boring.
That meta ad was honestly so dogshit, I was able to think off a better one while atrioc was explaining it. Think a group of friends in a band, they drift apart but when they're older they come and play at some sort of meta concert, more optimistic, less bleak
They could have even leveraged the entire corona situation with that idea. Funny how we're giving ideas for the company none of us want to see succeed.
The beginning of the Ad was a pretty good at discouraging getting into gaming NFTs. At some point you (the NFT) are old and stop beinginteresting, so you get decommissioned (no more extensive support by gaming companies) and maybe can hope to get into a "NFT-implementation-Bundle"
also shows the meta verse to be more than just novelty escapism. It could be used to do things like getting your music out there by 'touring' in the meta verse, going to see a 'live' concert with your friends, or discovering new artists in a new medium like a meta verse street performer. they aren't showing the potential of the idea beyond escaping the situation your in.
The E Trade one gets even weirder when you consider the fact that people using their service because of a funny ad is really no different than taking advice from a meme.
The Zeus BMW ad felt like it was gonna be about some website to book trips/hotels, not about a car. It felt like they took an ad for a trip site and just added the car.
I feel like the build up to the car bit was a bit too long. I think if they condensed the preamble and put more emphasis on the car it would be better.
Also new lord of the rings is so divisive, and the ad made it seem like it going to be Hollywood nostalgia soft reboot garbage, completely irreverent of the source material, and aiming for the most general audience possible instead of being a piece of art made by a passionate team of individuals. Maybe it will be good.
Idk I think it actually could be good. Lot of people jumping to conclusions just because it's amazon, and fans seem quite divided. But we know literally nothing about it right now, besides what brief bits Tolkien touched off in some of the books. The only real thing we do know is that the Tolkien estate were happy with the final product, which I think bodes really well for it since they're strict as shit
One thing about the Budweiser ad I don't see a lot of people talking about. During the super bowl they didn't show the 1 minute version, they showed a trimmed down 30 second version. This made the plot so incoherent and rushed that I couldn't help but laugh.
Crypto won big this Super Bowl and that makes me so fucking mad. The Coinbase ad was sure talked about and got the job done, while the FTX ad might be the most memorable one of the whole damn thing. God I hate society sometimes.
@@sacredrenx Oh, you misunderstand me. I mald over all ads, as I hate capitalism as a whole. But as crypto is an environment-killing categorical scam which is latching itself onto our society like a deer tick, I REALLY hate that shit.
i think the targeting of the BMW ad went CRAZY underrated. think about whos gonna get a bone up to this luxury car commercial about an all powerful god whos just settling into retirement with a smoking hot celebrity wife that BOUGHT him a luxury car. all I could think about is how every dad in their 60s is seeing this 7 beers into the game and now in the back of their heads saying "..maybe ill get that bmw" electric or not
The genius with the Coinbase ad is that people would naturally get out their phones and scan the code, and then they are engaging with the product wondering what it is On the device that they will install the product. You're already passed 75% of the hurdles to becoming a new user
16:16 "If we get to next year" you know the past couple years have been tough when you have Big A assuming the apocalypse will occur before the next Superbowl
Wait, isn't the Larry David Ad basically the same as the Matt Damon Crypto Ad? Idea wise I mean. Both Ads are like "Yo some people in the past didn't do the cool thing, don't be like them" And for that matter, isn't that the sentiment of all the crypto bros? "Yo, it's the next big thing" and so on? Like the Ad looked cool, it was well produced and all, like I'm not saying it isn't better than the Matt Damon one but all in all it's the same preditory idea/sentiment all the crypto shills express. It even combines well with the whole Alpha/Sigma male bs. "Be the pioneer, do your own thing" etc.
Watching the super bowl in 2023, and I'm sad that we won't be getting an ad review this year. Hopefully by next year some healing will have occured and we can go forward even stronger than before. Rooting for you big A, I hope you can turn things around.
Whole situation is stupid. He handled it so poorly. He’s covered how coke & other corps handles bad pr, yet has a crying meltdown acting as if his career is 100% over.
I’m gonna need companies to realise that I NEVER EVER want to see an animal being harmed or hurt in an ad. I don’t care if they get better at the end, I don’t wanna see it in the first place. NOTHING’S gonna be worse than that one New Zealand car commercial we watched on Marketing Monday where they repeatedly hurt and then killed off the cat though…
Yeah but gotta realize you probably aren't the target demographic for the most iconic American beer company. They are looking for farmers, soldiers, the stereotypical American is the demographic.
I genuinely laughed at the Hard Light Seltzer commercial. Guy Fieri being the mayor of the land of flavor or whatever is just the most perfect thing ever.
I remember watching the corn- sorry coinbaise ad with my youth group and thinking "is this a superbowl ad fr?" and everyone in the room was just yelling, praying for it to hit the corner. very memorable I applaud you cornbase
there was a comment made by the person who edited the ad on the VOD. apparently, the owner also owns stockX so they just decided to add a reference lol
This is how coinbase won the superbowl ad game I did not watch the superbowl. But I believe I watched this stream live, and then I watched this video the day it came out. I think about that Larry David ad CONSTANTLY. I did not realize until I just now rewatched this video that it wasn't a coinbase ad.
the coinbase ad pisses me off because with how it looks and sounds it has that ARG hidden story maybe even a little spooky vibe. but it just isn't. its just a link to fuckin coinbase. what the hell.
Did he react to the Alexa ad that literally advertised the one thing that everyone does NOT want out of their Alexa? You know, the whole listen to your conversations without asking and try to sell you stuff Alexa?
Bro just watch some RU-vid videos (for example lucas resheskes copywriting video series are insanely informative AND free) and actually learn the material, a marketing degree isn’t gonna do shit for you except put you in debt
@@TheTheawesomeguy35 I said going back to school, but in reality all I’ve been doing is trying to learn more into it on my free time at the moment. Started offering marketing services to businesses and it’s going well so far. 😬 I’m gonna check out what you mentioned right now, thanks for the advice!!
@@Jar. do ya own research and decide if it's worth it for you. looking for life advice from youtube comments is the smoothest brain thing I can imagine.
@@armandoliebenberg6111 I would actually agree that getting life advice from RU-vid comments is pretty dumb, but a close second is paying 60-100k for a marketing degree
