I don't understand why you didn't run Facebook Ad campaigns? This product is literally for Facebook as more moms and dads are on that site. Tiktok is for a younger audience. I think you're sleeping on FB ads and lost a lot of potential. Part 2 please
The 2nd ad was the best but the ads didn't emphasize the built in pocket book on the child carrier. Although it was visible, that is a good selling point.