I went to NAMM 

Have to agree, the Hilton Anaheim is very musician-poop friendly...

"I'm going to make them regret giving me a media badge".... I know the feeling

2:46 Guy: do you know the lick? Guy who's played the lick for 5 consecutive hours: **the lick**

5:15 -He plays bass too! -Oh I'm so sorry

'Do you know the lick?' You'd better believe he knows the lick

"The memes have followed me to California." -Adam Neely

Wow, Adam is really getting the flowing locks. His hair is 5x longer than normal. He is still at 5 millifabios, but he normally is at 1 millifabio.

my woodshop teacher also went to 'nam. all of his friends died from an explosion. he told me that the art of woodcraft is therapeutic to him

3:21 "tuition dollars at work here" you sir are a true Berklee guy hahaha

"Do you know the lick?" If only he knew

ah hahahaha when you manned the Berklee booth

"He plays bass too!" "Oh, I'm so sorry!"

The Real NAMM Vlog TM, all rights reserved

Adam Neely goes to Vietnam!!! ...oh wait.

Literally LOL'ed when he asked you if you knew "The Lick" P.S. Sat down with my Ibanez SR505 and tried to learn the lick from your 5 hour stream... After the whole thing, i'm not sure I really REALLY understand the DEPTH of the lick.. Do you mind maybe doing a 6 hour stream of the lick? (Or perhaps only Fender Real Jazz basses can TRULY play the lick)

Haha that's me at 3:26

The longer this channel goes, the danker it becomes.

4:20 hey vsauce, Michael here!

""Do you know the lick?" If he only knew...

The Atlanta band, Little Tybee at 4:29. They usually have a violinist with them, they are pretty damn good, they've done some cool videos too.

Something like Rocksmith VR is all I could imagine. You load up the "cover band" scenario and have to fight back requests for Freebird, or you can do your "Jazz Club" scenario and have to play Blue Bossa with the college kids because it's jam night. Thanks Adam, I can now revolutionize the music industry.

"Nice" -Tosin Abasi

The presence of hair makes me question the genuineness of this Adam

Adam is slowly morphing into his final memelord stage

Love your outlooks, Adam. Really nice to see someone seeing through the glamour of "18-string guitar" and into the depths of how we can make this industry better. Keep on the good stuff!

"Vlogging is exactly that awkward." Truth. 😂

Little Tybee at 4:29, if you haven´t heard them, they´re amazing!

As hard as I tried, I just couldn't find someone at NAMM slapping out a hackneyed funk line in E minor (said no one ever).

Love the point about consumer tech in music. Would love to hear you talk about any half-brained ideas about cool ways these types of tech might be applied. Even ignoring feasibility, what types of dream products might be cool to see in the music gear market in your opinion? Curious to hear from other folks in the comments as well.

2:47 This is the moment we've been practicing for, bois.

I’m an industrial designer in training currently (which really means conceptual and technical product design) and I’ve been hoping to merge new tech with music for a long time now. Hopefully I can help the industry catch up some day! Great video Adam, as always.

04:29 Oh its Little Tybee!

@AdamNeely Your thoughts at the end are great. Its amazing to me that companies are still banking on the nostalgia factor so hard and not looking to create something for the future. Do the have no idea that musicians in the trenches are struggling to have fun making music? Recreating the processes from any decade previous to this one is exasperating that feeling.

Nice reporting! Good to hear some different perspectives.

Adam that was a very precise take/critique ! Would be awesome to see newer tech / interfaces start to enter the music scape.

This is the best Namm 2018 video I've seen (Love those new Stingray basses too tho 🤭). Respect Adam!

Adam your remarks about the current music industry and technology is spot on!

4:20 vsauce, micheal here

Some excellent points made on the summary.

Enlightening. Thank you for you honest review!

HAHAHA!!! I love how you made a video like this. You made a video about NAMM, which is all anyone is talking about in the music world this week, and made anyone who viewed this to feel a disturbing sort of dis-ease and terror. Making fun of the grandiosity that is the music gear world was hilarious and refreshing. Especially in comparison to the plethora of other channels feeding this beast that is GEAR. They all really take themselves very seriously and you, Adam Neely, do not. A+

Adam I gotta say I love the way you play. Like a robot. No matter how technical you get you remain professional with no guitar O-face in sight.

"Tyler plays bass too" "I'm so sorry"

Great job! Thanks!

Always a fresh outlook on tech.! Impressively near-real-time distro.

That's what I love about the Ableton/synth/etc. communities. Although I love the sound of a JCM800, it's so mindblowing the way that some people are incorporating digital technology into sound design and the like. Thanks for the vid!

It's so good to see Adam get so excited by stuff... can there be more of this type of Adam being a music nerd and reacting to stuff? It's cute

Adam - right on about music tech being 10 - 15 years behind. Thanks for showing the IR MIDI Bass!!

a great ! I see electro- harp, it is so cool as an harpist !! thanks Adam !!

Man you sounded so good on that Dingwall, you should consider buying one, best basses I've ever played/owned

Great coverage!

I went to NAMM. I had a very similar sensation❗️ it was very back to the future ish. Roland’s both was pretty cool.

Would have loved to have met you there! I'm a huge fan of you and your channel!

Omfg Adam. This was one of your best videos.

Hahaha I love that you closed with the Ormsby reference!

It's so nice to see your natural voice

I worked at a musical instrument/lessons shop back in high school, and my boss would go to the NAMM Show every year. I've always wanted to go, and I hope I get to one day.

Jordan Rudess @ 8:00 (outside the Korg booth)

yeah i went for 3 of the days, i wish i saw you and got a pic with ya. everything there was very cool. i had a blast! i feel like this must have been my 10 year maybe. hopefully ill get to meet you there next year :)

Great to see you in NAMM. I knew you wanted to go there like forever. Good luck. Btw, are you still giving lessons you RU-vid star. Wish you more success for years to come.

Thanks for teaching me to think outside the box I should say wait outside the box. Thanks

Adam Neely and Adam Nolly.. with GFI systems stand in the background. Great quote from your friend who work in Izotope!

8:00 is that Jordan Rudess?

yooo Little Tybee drop! love those cats!

wow today your channel actually becomes 12 years old! Happy birthday Adam's channel :D

Appreciated man, I've been playing guitar and drums for couple years unfortunately I don't have the means and especially the money to afford a professional career however this is very helpful for people like me. All that I know is by personal motivation even english is not my mother language however I really enjoy your vids. Thanks again.

"Hey, do you know the lick?" Adam: Bitch P L E A S E !

so much content i feel like i just watched an episode of robot chicken, and retained NONE OF IT. great vid Adam!

I went to 'nam too... I can still remember the smell of the Napalm...

Your closing comments nail it, Adam. I only started messing around with a lot of audio stuff a few 5-6 years ago as a podcaster and was stunned when people were saying that you needed to get an external interface, mixer, compressor and mics... Here I am thinking, "Wait. This is digital technology, we're doing digital based broadcasting. As long as you have enough inputs on your system, why isn't all the effects, processing and mixing done digitally?" Fast forward a few years when I started getting into more music production (mixing / mastering / sound hacking) and I saw how many VSTs were still based on reproducing older out-board hardware devices, and I was scratching my head thinking, "Why? Why reproduce all the flaws and limitations of physical devices?" (In essence, this is taking the concept of backwards compatibility to an extreme level, IMO.) And, I think I had a bit of an epiphany... It's generational and population / market based. The audience / market for studio /artist audio technology is very different from the broader consumer market. Many of the creators and technical people involved in the music "industry" are from older generations, while newer generations are slowly finding their way into the population. The population of the music industry doesn't follow the rate of change of the consumer population. Many of the producers, engineers, studio operators and (dare I say) musicians that were around in 70's are still around today. Take Studio City for an example, they closed down a few years ago (2011, I believe), but they were a major studio back in the 70's-90's. The owner(s) were in their 70's or 80's when they decided to finally close (and Dave Grohl bought their Neve console). All of this tracks with the way academia is slow to integrate musical changes into their curriculum. It's based on the generation of instructors. As the demographics /generation of instructors changes, so does the curriculum. It's not a matter of the demographics of the student base or the general population changing as much as the instructors. The instructors form a much smaller population which is demographically substantially different (over time) from the demographics of the student population, much less the demographics of the general population. None of this is to say it's an "old fogies slowing down progress" argument (even though it could be read that way). It's a matter of realizing that the underlying structure and demographics of these populations is fundamentally different, and are responding in a different manner than the general (consumer, student, artist) populations / market. Combine this with many of the newer generations were instructed on the previous several generations ideas and concepts, and you run into a situation where the ideas and concepts are much slower to change.

I had a demo version of ableton live 10 back in november. Cool stuff indeed!

Great journalism!

Yo dude your summary was accurate as heck, while I love all the vintage sounds (as most people do) they're always gonna be there so it makes sense that instead of reinventing the tubescreamer for the 10,000,000th time we should be looking at what other whacky sounds can be made, god knows there's infinite possibilities - short and oddly specific but ya'll get what I'm saying

Totally agree on the untapped possibilities by looking forward on the technology side. I've been using the Live 10 beta for a few months and Capture has changed how I think of making music. Before it was a process of figuring out what I wanted a part to sound like, nailing it down, then trying to record it, often losing what made that "AHA!" moment special. Now I can try different ideas on the fly, and as soon as I hear something I like grab it just as I played it. It's funny how such a simple idea can solve a huge problem musicians have had probably since recorded music started.

I can't wait to see the future of music technology, especially in a VR setting. VR Concerts maybe? VR Jazz Gigs? VR Vaporwave Aesthetic World?

As a student going to school for computer engineering with a dream to some day design music technologies, that little ending bit felt very much targeted towards people like me lol

I indeed wonder, what new tools machine learning will bring. I can imagine automated mixing/mastering plugins, unparalleled polyphonic audio-to-midi-conversion, calculate and change reverbs from live recordings,...

Couldn't agree more with you Adam.

Lucky me just found your channel!!! :D

@4:20 Since when is Michael from Vsause a photographer at NAMM?

You are so right. Similar idea struck me last year when I heard a gaming RU-vidr complain about the whole RGB craze with glowing peripherals. While gaming headsets and chairs glow in millions of colors, many high-end MIDI controller still glow in a single one even though it would actually be functional and not just a gimmick. Oh and when they do have RGB they advertise it as this mind-blowing feature.

oooh little tybee and eqd, two of my favorite things!

I bumped into Lee Sklar like 3 or 4 times at times at NAMM! He’s constantly running around.

Great message for the music industry at the end! please world listen to Adam

Spot on! I spent a good hour picking candy downstairs, too 🤣

This just came to my mind just now after Adam mentioned wanting to see where music technology can be implemented into today's technology. Hear me out: VR Practice Room or Practice Session If you don't have access to being in rooms without soundproofing, like living in an apartment or so and if you currently don't have your instrument with you. It would be like a VR with your Virtual Instrument (aha VST) like a piano or guitar to play on. I know it sucks if you are not actually physically holding your instrument but hey, it's something. Maybe you could look at music sheets/scores in a wide spectrum while listening to separate backing tracks, or the main audio. Maybe the VR system could allow online control to collaborate and practice with friends, especially if you work with people internationally. I'm just throwing ideas since I'm part of the game music community and I would see how music is aiming to be implemented more into today's technology.

`they` did a study on music for sci-fi movies. you would think a big sci-fi movie theme would be all synths but, studies show the audience was more receptive to the sounds of a traditional orchestra rather than synthetic sounds. so i think there will always be a market in devices that sound like `traditional instruments` or sounds people have come acustom to hearing growing up.

I would agree with the technology comment. Being a technologist and a musician, unfortunately I still find myself going back to old paradigms and to change that I (and the rest of us) will have to rethink how we approach music, if we want to find ourselves ahead of the curve instead of behind it. Telling off on myself. I still have a hell of a ways to go in that regard.

This feels like the ol' 8.8.8. RU-vid gatherings but there's stuff to play! FUN VID, PAL!

"Do you know the lick?" lol

I’m a little older than you Adam. When people tell me they went to NAMM it has a whole different meaning. I thank them for their service and relate the story of how my birthday was the first ping pong ball drawn for the draft in 1972 but I lucked out because I was still in high school. Like I said, a whole different context.

this is my favorite intro to a video ever

Insightful as ever. Many enthusiast trade shows have a disproportionate amount of space for retro facing products. Also repulsive bathroom facilities.

Came for the NAMM, stayed for the beats. Possibly my fav NAMM video I've seen so far 👍

that summary at end was great, if only industry would listen

The reason they are trying to replicate the sounds of the 60s and 70s is because people like those sounds, or perhaps more accurately, people are attracted to an era when music felt more "real" somehow. There is a romance associated with making music in your garage using cheap guitars and fairly simple equipment, and not getting wrapped around the axle of playing with your laptop. It's also part of the romantic nostalgia for 1950's chromed-out guitars and cool cars with fins, etc. (Thank you, Quentin Tarantino for helping tom fuel that aesthetic). We went through a phase of diving head first into music technology in the early 1980s, when the synth pop / new wave was big. Ironically, there is also nostalgia for that stuff as well. Your own band, Adam, makes extensive use of both technology and instrumental skills, so maybe newer, easy-to-use tech that allows guys like you to do that stuff easier is the ticket? Something that takes up less programming/setup time and requires less of a cable mess and allows you to focus on playing more would appeal.

Damn, i wish i had bumped into you at the show!!

Well said Adam, you make a great point. As a music teacher, I cannot WAIT for augmented reality to become applicable. Music Ed revolutionised.....in 20 years

Cool Vid Adam Thanx!

The BEST vlog that depicts the NAMM experience. Would've rather watched this and skipped phisically going there.