Iconic Cars & Bold Leadership: Bob Lutz’s Legendary Automotive Journey 

There are so many ways to indulge in car culture. Some people are about amassing a collection. Others tuck into the details of matching numbers and period correctness. Some restore, some tune. Different strokes for different folks and all avenues are correct. At Classic Car Club, we don’t get too bothered about the provenance or rarity. We’re in it for the experience. Our cars are a gateway to an adventure, a road trip or a weekend that would have been ordinary without the accompaniment of a spectacular car. Our cars shape the arc of our story. This is why we were truly honored to have Bob Lutz share his stories and insights with us for an evening. Bob is the man behind so many cars that we love and that have played a chapter in the stories we write. Without him, our automotive epochs would be short stories.
Thank you Bob.
Hosted by - Bob Sorokanich
Join us for an in-depth interview with Bob Lutz, a towering figure in the automotive world, whose leadership and vision shaped some of the most iconic cars of our time. From his pivotal roles at BMW, Ford, Chrysler, and General Motors, Lutz shares untold stories of innovation and the bold decisions that drove the success of vehicles like the Dodge Viper, Cadillac CTS-V, and Chevrolet Volt.
🚗 In This Video:
Career Highlights: Bob Lutz’s influential roles at top automotive companies and his unwavering commitment to excellence.
Dodge Viper: The story behind creating America’s first 400-horsepower sports car on a tight budget, revolutionizing Chrysler’s image.
Cadillac CTS-V: How Lutz helped Cadillac become a powerhouse in the luxury car market, with the CTS-V leading the charge.
Chevrolet Volt: A look at Lutz’s favorite project, the Volt, which pioneered the use of lithium-ion batteries in mainstream vehicles.
Leadership Insights: Lessons on how passion-driven projects and bold leadership can inspire engineering teams to achieve greatness.
Whether you’re a car enthusiast or fascinated by leadership in the automotive industry, Bob Lutz’s journey offers unmatched insights into the world of cars and the decisions that shaped them.
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