IDI Rockstar Pro - AI-Based Training for Research Interviewers [webinar] 

Research Rockstar President & Lead Instructor Kathryn Korostoff led a webinar on AI in market research and insights, with a focus on the importance of interview practice and the use of AI-avatars for this purpose. She shared her experiences and insights on conducting IDIs, emphasizing the need for practice to amp up skills and boost interviewer confidence. What's the best way for research interviewers to get comfortable with probing and clarifying techniques? Practice! She acknowledged the time and cost constraints of conducting practice IDIs with human participants, and how practicing with avatars can be a great solution.
**We believe it: Inside every market researcher, is a Research Rockstar!**
Hope you enjoy this webinar playback!
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