All he does is do research and analyze data, then he makes these videos. It's all for him to keep getting traffic from RU-vid and Google. He's promoting his business. Let us not forget that his business is already a success. However sometime he will say something that makes sense and we can learn and use it.
Does this mean organic traffic on Meta is hard to get, especially for new accounts? Sounds like you need to pay for ads to get any significant traffic.